Content is King! Yes we know. We've all heard this all before. We don't need to hear this again. I'm not sure anyone believes that more strongly than I do, having directKevin Carney
Marketing automation is a form of email marketing that is very sophisticated. It is both the most effective and the most difficult to implement of your email marketing options. What makes marketingKevin Carney
The short answer is yes. In general (there are a few exceptions, but the rule is) Google provides higher ranking for websites that are both updated more often and contain moreKevin Carney
Before I get to how, let me first explain why I have personally known business owners who built up an impressive following on their Facebook business page. Lots of followers, lotsKevin Carney
The discussion of the importance of blogging to SEO can now cease. Robert Ryan, an SEO consultant in Ireland, conducted an experiment whose conclusion is definitive. In summary.... he built up aKevin Carney
Parallax scrolling is when the home page of a website is one big page and scrolls up and down and when you select a menu item on the website itKevin Carney
The other day the following post crossed my path on social media. How to do SEO on Your Own (If You're Crazy Enough to Attempt it) The point of the article is that SEOKevin Carney
The discussion about should you link to other sites can now be closed. A company named Reboot SEO & Marketing conducted a structured study on the effect of external (orKevin Carney
Small Business Content Marketing Works We've seen time and time again the benefits of effective Content Marketing: Increased organic search web traffic More leads Better leads Engaging with prospects when they're further down their buyersKevin Carney
This idea is so simple it's one of those things that once you know it you wonder why you didn't already know it. In a video that crossed my path onKevin Carney
New business? High hopes? Too few leads? You're not alone. The #1 need for ANY business is a steady stream of quality leads. People who both need what you sell and haveKevin Carney
Succeeding at generating leads through Inbound Marketing requires publishing useful content at frequent and regular intervals. But... Small business owners are busy, wear many hats, and constantly juggle priorities. Therefore... Most small businesses I'veKevin Carney
First I wish to point out (or maybe fess up) that the title of this post is intentionally redundant. Per Google's Search Quality Rating Guidelines, educational content is by definition ofKevin Carney
Before I get to the form part of the landing page, I'll talk a little about landing page design in general. Landing pages should be sparse and contain only what isKevin Carney
https://www.youtube.com/watch?v=_zva_9p1yPY Start Transcript Hi, I'm Kevin with Inbound Marketing University. Today's Inbound Marketing minute describes the best tip for finding a steady stream of fresh content ideas. It's not what you may be expecting.Kevin Carney
https://www.youtube.com/watch?v=i9G4YXw4Am0 Start Transcript Hi, I'm Kevin with Inbound Marketing University. Today's Inbound Marketing minute describes how you increase the number of website visitors who are likely to buy, by increasing the number ofKevin Carney
Successful Inbound Marketing requires frequent publishing of fresh content. However.... everyone I've taught to do this at some point gets back to me with the feeling that they've said everything. They fearKevin Carney
Let me first clarify what this post is not. It is not a comprehensive list of SEO and Inbound Marketing tools, but rather is a list of the essential toolKevin Carney
The perfect "Google Friendly" website is a very large repository of information that many people find useful and is updated multiple times a day. To illustrate this point have you everKevin Carney
What is the relationship between publishing and SEO? The relationship is very direct. All things being equal (which of course they never are): Websites with more content rank higher. Websites thatKevin Carney
Jenna Marbles may be the most famous person you've never heard of. The story goes that a little over five years ago she started making videos both for someone else andKevin Carney
Bear in mind the financial goal of a content marketing strategy is to sell goods and services. However unless your website is an eCommerce site that directly sells goods (or services)Kevin Carney
This has never really be formulated into a law of marketing, but it should be. People will take actions they are willing to take, and will not take actions they areKevin Carney
In a word, Yes. Google is good at searching text. The ability of Google to search video is only as good as their ability to convert speech into text. For now,Kevin Carney
It's not so much that I love lists, but that we love lists. List posts simply work. At least we seem to. I do now wish to come clean that the title ofKevin Carney
An important follow up question relative to traffic to your website is how huge is huge? The question was posted by someone who a built a marketplace website for freelancing. His mainKevin Carney
White hat SEO activities can be reduced to two words: publishing and promotion. Have you ever noticed that news type websites (even for industry specific news) tend to rank higher thanKevin Carney
What website will get more traffic if one website will have only on page SEO and another site only off page SEO? Why?
This question was submitted by someone on Quora. They're under the impression that on page SEO and off page SEO are separate and distinct and can be be done independent ofKevin Carney
I saw this question on Quora and wondered how many others might think attracting traffic to your website is "easy". There is an easy way, but it's generally too expensive forKevin Carney
What do websites gain in asking us for sign in even though we can browse their pages and content for free?
Principally websites gain two things: The ability to better track where you go and what you do on their site. The ability to follow up with you via email (provided the requiredKevin Carney
The question is flawed. The question pre-supposes your desire is to rank on page 1 for "a" keyword. Mature websites rank for hundreds of keyword phrases. A better question is how do youKevin Carney
When can you expect seeing your first SEO results and steady organic traffic to brand new blog website on 14 years old domain name with 2-3 new posts a week and ~10 pages (pages remain same)?
It depends. On various things, but mostly: How specialized is your niche (and hence your content)? How competitive is your niche? How much commercial opportunity exists within your niche? At the risk of givingKevin Carney
How do you start your SEO career? It is always interesting to know how people understand that they want to do SEO. Why you start SEOing? What is your background?
Without exception, both myself and everyone I've met who does SEO got into the business out of necessity. In my case it was to generate leads for a small business. OtherKevin Carney
Is ASO the new SEO? Lately I am hearing a lot about app store optimization and is often mentioned as the new SEO (Search Engine Optimization)
SEO and ASO are similar in concept, but not the same thing. SEO stands for Seach Engine Optimization and is the processes of attracting visitors to your website via organic search. ASOKevin Carney
I do not work at Google and I do not have a full and complete answer. I sometimes wonder if anyone, even the people working at Google do. I sayKevin Carney
The #1 criteria is have they successfully done SEO for others before before. Are they basing their advise and strategy on something they've successfully done (preferably multiple times) or areKevin Carney
As the question is WordPress specific my list is mostly WordPress plugins. 404 to Start This plugin eliminates 404 errors when someone attempts to access a page that no longer exists (orKevin Carney
Prior to Apr 21st, 2015 the Internet was a buzz with news of the upcoming Mobilegedden update from Google. If your website was not mobile friendly, you were truly goingKevin Carney
The first tool I use in Google Search Console (the URL of which is google.com/webmasters/tools). The other is Google Analytics. See a large image of any of the images, click inKevin Carney
What is Grey Hat SEO, what are the Grey Hat SEO techniques, are they riskier for our website or not?
It's useful to think of what are called Black Hat SEO and Grey Hat SEO as speeding. If one person goes a little faster than the posted speed limit, the odds ofKevin Carney
Search Engine Optimization (SEO): Why do I need to set keywords and focus on them if good and fresh content is enough for Google searching?
Believe it or not you don't need to set keywords and focus on them. Keyword research and a focus on keyword phrases is NOT essential to success. Never was. Below are GoogleKevin Carney
On topic links are links from websites of a similar topic. If your site is about auto body repair, on topic sites would be about cars. Off topic links are linksKevin Carney