Blog posts/articles about marketing, SEO, and link building

What can you do to get out of the Google Sandbox?

January 28, 20170Comments

Google Sandbox Effect

Google Sandbox Effect The Google Sandbox Effect describes a phenomenon where new sites rank very poorly until suddenly, one day the levels of visitors who arrive via organic search increase dramatically

by Bonface Mogusu

What is page rank? how is it related with search engine optimization?

Glossary

January 27, 20170Comments

PageRank

PageRank is THE original search signal and is still one of the strongest. Links were so critical to Google in the early days that the search engine was called Backrub before

by Bonface Mogusu

How to create pillar blog post for your business?

Glossary

January 27, 20172Comments

Pillar posts

Pillar posts are ones that is well researched, well written, longer (than a snippet post) and reads more like a white paper or tutorial than a snippet. A pillar post is a

by Bonface Mogusu

Glossary

January 26, 20172Comments

SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. In common usage, the phrase has different meanings to different people. There are two main definitions I find useful. A focus on technical SEO SEO is the technical aspects

by Bonface Mogusu

What is a landing page? how is it important to small business?

Glossary

January 25, 20170Comments

Landing page

A landing page is a page on a website that encourages the website visitor to take a specific action, which either results in them: 1) leaving some contact information, or

by Bonface Mogusu

Glossary

January 25, 20170Comments

Conversion

Conversion is often considered to be when someone completes a purchase. While this is true, conversion is also the smaller steps people take during their buying process. When someone goes through

by Bonface Mogusu

Glossary

January 23, 20170Comments

Inbound Marketing

Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and stories to your website, and

by Bonface Mogusu

Glossary

January 18, 20170Comments

Backlinks

Backlinks are links from webpages on sites other than your site, that "link back" to pages on your website. Here is an example of a backlink to a blog post about

by Kevin Carney

What is a sales funnel? are they important to small businesses?

Glossary

January 14, 20170Comments

Sales Funnel

The Sales Funnel is a concept that relates to how prospects "fall away" as they take steps closer to becoming a customer. That is why it is referred to as a

by Bonface Mogusu

This picture has absolutely nothing to do with link building and the importance of links to SEO, but it's a cool picture.

Inbound Marketing

August 14, 20150Comments

Content Marketing: The Importance of Links to Web Page Search Ranking

At this time of year two interesting things happen. Only one is related to search rankings. The Earth passes through the debris field of the Swift-Tuttle comet (which we call "the

by Kevin Carney

Repurposing content has two main benefits: different people learn better in different formats, and different content on the same topic helps with SEO.

Inbound Marketing

July 29, 20150Comments

Why Repurposing Content Matters for Search Engine Optimization and Lead Generation

What Repurposing Is Repurposing content is conveying the same topic, point, or answer in various formats. Examples of different forms are: Blog posts Videos Slideshare decks Email messages Infographic eBooks Success

by Kevin Carney

You want more people on your website who aren't buying because their presence helps attract more people who will.

Inbound Marketing

July 27, 20150Comments

Why You DO Want Website Visitors Who Never Buy

People occasionally say to me to they only want website visitors who fit their prospect profile and who are likely to buy from them. People who say this are missing a

by Kevin Carney

Email Marketing

June 6, 20155Comments

The 3 Forms of Email Marketing: Newsletter, Drip Campaigns, and Marketing Automation

Overview Those infamous studies show.... email marketing works. The optimum combination for generating business online is..... Attract visitors through Inbound Marketing. Obtain their email address in exchange for something. Stay in touch

by Kevin Carney

Inbound Marketing

May 29, 20150Comments

The Japanese Concept of Kaizen Applies to Inbound Marketing and Lead Generation

How does Kaizen Apply to Your Inbound Marketing? Note the question is not "does it", but rather "how does it". There is no question about that fact that the Japanese concept of

by Kevin Carney

Inbound Marketing

May 27, 20150Comments

Does Business Really Start With Why? Is How More Important to Long Term Success?

Simon Sinek Has a Point Understanding why organizations do what they do creates a much clearer (sometimes crystal clear) understanding of what should be done and how it should be done. Simon Sinek

by Kevin Carney

Brand Journalism

May 16, 20150Comments

Journalists Outrank Marketers in Search: Implications for Content Marketing

Journalists Consistently Outrank Marketers in Search What implications does this have within the world of Content Marketing? First, news sites consistently outrank business sites in search results. This is not the same as

by Kevin Carney

Inbound Marketing

April 25, 20152Comments

Maslow’s Hierarchy of Needs (Updated)

by Kevin Carney

marketing automation, lead generation, lead nurturing,

Glossary

October 14, 20140Comments

Marketing Automation

Marketing Automation I like the definition in Wikipedia.... Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as

by Kevin Carney

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