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Marketing

Image of old vintage Avis Unique Selling Proposition that really helped grow their business.
Marketing
June 8, 20180Comments

In Closing: Your High Growth Unique Selling Proposition

Getting your USP right is not quick and is not easy, but when you get it dialed in right, it carries your business. It explains to people in very few seconds
by Kevin Carney
Image shows a woman talking into a metal can with a string attached and is representative of communication, or in this specific instance, communicating your Unique Selling Proposition to the market.
Marketing
June 6, 20180Comments

How to Communicate Your High Growth Unique Selling Proposition

Communicating your USP starts while you’re testing it, and continues after you think you’ve got it right. When you come to the realization you’ve got a product that solves a real
by Kevin Carney
Image business meeting representing a customer and/or prospect giving feedback, in this instance on how the USP meets its needs.
Marketing
June 4, 20180Comments

How to Test Your High Growth Unique Selling Proposition

Once you’ve developed what you think is a good USP, how do you test it? There are two ways that make sense. Of course, if you think of more, let
by Kevin Carney
Image shows the iterative process of creating a high growth Unique Selling Proposition.
Marketing
June 1, 20180Comments

How to Craft a High Growth Unique Selling Proposition

Once you’ve got background information on the whole USP thing, how do you craft YOURS? I found a great method described in a blog post titled 5 Ways to Develop a
by Kevin Carney
Image shows a jungle overgrowing and walkway. It is representative of the idea of a High Growth business fueled by a strong Unique Selling Proposition.
Marketing
May 27, 20180Comments

How to Figure Out a High Growth Unique Selling Proposition

So…. How do you create a great USP? The short answer is….. Slowly, through iterations. But…. And this is critical….. If you don’t have data to back up your USP, you
by Kevin Carney
Image of old vintage FedEx logo and tagline. The old USP was fantastic and told you EXACTLY what you can expect as a FedEx customer.
Marketing
May 26, 20180Comments

Examples of Fantastic and Terrible Unique Selling Propositions

Some brands have experienced impressive growth during periods where they used a really effective Unique Selling Proposition (USP), then lost market share later when they stopped. This has occurred often enough
by Kevin Carney
Image shows a Volkswagen Beetle (cira 1960 to 1970 ish) which is representative of an exceptionally great ad campaign which positioned small cars as “cool”.
Marketing
May 23, 20180Comments

Very Important Ideas About High Growth Unique Selling Propositions

Sometimes, for your message to get through, it’s necessary to (metaphorically speaking) hit someone over the head with a message that effectively says “What you know is wrong”. Dispelling Myths A YouTube
by Kevin Carney
Image shows robots being assembled in a factory. It is intended to invoke the idea of “The Customer Factory” which is a model of monitoring and measuring customer acquisition activities.
Marketing
May 20, 20180Comments

How The Customer Factory Helps You Achieve Massive Growth

When you get your USP right, EVERY “flow” of The Customer Factory is better. Monitoring The Customer Factory for your business tells you if your USP is working. The Customer Factory I
by Kevin Carney
Image of giant sequoia redwood tree as a representative of “massive growth” within the context of your business, which is achieved in part by figuring out your Unique Selling Proposition.
Marketing
May 15, 20180Comments

How Your Unique Selling Proposition Fuels Massive Growth

How are your USP and your UVP different? It depends who you ask. When you Google for USP vs UVP, you get various answers. Some people say they’re different. Others say they’re
by Kevin Carney
This image illustrates how focusing on what you provide to your customers that your competitors don’t helps you create your Unique Selling Proposition
Marketing
May 1, 20180Comments

Why a Great Unique Selling Proposition Creates Massive Growth

This article provides examples of how a USP that IS MEANINGFUL, has created massive growth for companies. These are real examples taken from real companies (some old, some new), whose USPs
by Kevin Carney
This image shows a vintage ad for M&Ms candy, with the Unique Selling Proposition clearly identified, which is “The milk chocolate melts in your mouth, not in your hand”.
Marketing
March 19, 20180Comments

Creating Your Unique Selling Proposition (Brand Strategy)

A great Unique Selling Proposition (USP) will cause the market to pull your business along. You'll have trouble keeping up. A mediocre one makes you just like everyone else. Your USP, is the simple
by Kevin Carney
An image showing a traditional sales funnel.
Marketing
December 27, 20170Comments

How to increase leads and revenue with Pipeline Marketing

What is Pipeline Marketing? At its core, Pipeline Marketing is nothing more than the attribution of “credit” for generating revenue, across various activities that are required to capture a lead, nurture
by Kevin Carney
Increased website interaction on various types of devices
Marketing
September 18, 20170Comments

How to increase user interaction on your business website

Best Way to Increase Web Visitor Interaction Increasing visitor interaction has a wide range of benefits online. All other things being equal (which is never fully the case, but the guidelines
by Kevin Carney
A Minimum Viable Product (MVP) is: "[the] version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort" — Eric Ries.
Marketing
October 16, 20160Comments

What makes a good Minimum Viable Product?

Have you (or has anyone you know) failed with "Build it and they will come."? I'm currently reading The Lean Startup in preparation for us developing a software product which will
by Kevin Carney
small business marketing execution is more important than strategy
Marketing
July 28, 20150Comments

Small Business Marketing Execution is More Important Than Strategy

Well, not really. But being in motion is better than not being in motion. So while the people who tell you to work on strategy before you execute on your small business
by Kevin Carney
How do you know which small business marketing companies are worthy of your trust (and money)
Marketing
July 26, 20150Comments

Marketing Companies for Small Businesses | Generating Leads on a Budget

The Problems with Small Business Marketing.... Are that you hear experts contradict each other. Too many falsely pitch "the easy way" that doesn't work. Trial and error is expensive. Sometimes VERY expensive. And the
by Kevin Carney
Inbound marketing is a way of generating leads, marketing automation is a way of nurturing leads.
Marketing
July 22, 20150Comments

The Value of Combining Inbound Marketing with Marketing Automation

Inbound Marketing is... Attracting visitors to your website and converting website visitors into leads. This is done by: Publishing content Social media promotion Getting the attention of the search engines Capturing email addresses through gated content
by Kevin Carney
The future of small business SEO and Inbound Marketing is DIY.
Marketing
July 1, 20150Comments

Why the Future of Small Business SEO and Inbound Marketing is DIY

It's because of economics Once upon a time, way back in 2010 or 2011, it was possible for a small business to buy a small business SEO package for $300 to
by Kevin Carney
small business marketing strategies, small business online marketing, inbound marketing
Marketing
June 20, 20150Comments

Four Simple Questions to Help You Focus Your Marketing Strategy

Is Your Marketing Strategic or do you Wing it? When you wing it, you get wing it results, and for that reason, it makes sense to be more strategic about how
by Kevin Carney
guest blogging, inbound marketing
Link Building
Marketing
June 16, 20150Comments

Guest Posting Generates Backlinks: Business Networking Between Websites

Guest Blogging is Still a Respectable Way to Be More Known For both yourself and your website. The comment Matt Cutts made several months ago about guest posting being done as a link
by Kevin Carney
ethical sales? ethical marketing? small business marketing
Marketing
June 8, 20150Comments

Ethical Marketing and Sales: Does it Exist or is Capitalism Too Competitive?

Are Our Role Models too Crooked? Examples of big corporation bad behavior is all to common. Wall St investment banks too bets with money that wasn't theirs and created the 2008
by Kevin Carney
small business, smb, seo, search engine optimization
Marketing
May 26, 20150Comments

Survey Says: Small Businesses Owners are Willing to Pay for Search Engine Optimization Training

Per Search Engine Land: SMBs Want SEO Training An organization called the Local Search Association (LSA) conducted a survey of small business owners and the survey strongly suggests SMBs want training
by Kevin Carney
small business problems, need more leads, need more hours in the day
Marketing
May 25, 20151Comments

How To Solve The Biggest Problems With Small Business (Time and Money)

A Steady Steam of Qualified Leads Brings Money But generating those leads takes time and effort, and when you're already like the guy who's too busy to read the time management
by Kevin Carney
small business marketing, customer acquisition
Brand Journalism
Inbound Marketing
Marketing
May 18, 20150Comments

Small Businesses Acknowledge that Customers Are Critical to Their Success

Really? Businesses Need Customers? The title of this post is the actual first part of the opening sentence of an article published on emarketer.com titled "How Can Small Businesses Get, and Keep,
by Kevin Carney
inbound marketing, in-house vs agency
Inbound Marketing
Marketing
May 11, 20150Comments

When to do Inbound Marketing In House vs Hire Agencies or Consultants

When to Hire Out? When to do In-House? Life is an endless series of trade-offs, and one big one is time vs money. Doing Inbound Marketing requires time, effort, and focus. The advantage
by Kevin Carney
small business marketing,
Marketing
May 9, 20150Comments

Marketing on a Small Budget? Get Results on a Low Budget with DIY Multimedia FAQ

You Have Experts Already You and your team know your stuff. Your prospects and clients have questions. Use the experts in your business to answer their questions in advance and publish them on
by Kevin Carney
small business marketing, always be testing, inbound marketing, content marketing
Marketing
May 7, 20150Comments

Small Business Marketing, Always Be Testing, Online and Offline

What Exactly Are You Testing? Conversion events. To provide a context in which that answer makes sense, let me first talk a little about sales funnels. Your sales funnel is the buying decision
by Kevin Carney
small business online marketing, inbound marketing, business blogging
Marketing
May 5, 20150Comments

Small Business Marketing Online: Free Can Be Very Expensive

Major Corporations Team Up to Support Small Businesses with Free Online Resource What could be wrong with major corporations teaming up to support small businesses with a free online resource? The major
by Kevin Carney
small business online marketing, seo, inbound marketing, content marketing
Marketing
May 2, 20150Comments

Why Small Business Online Marketing Services Don’t Attract Organic Traffic and Generate Leads

It's The Economics, Stupid I'm not calling YOU stupid. That statement is directed at agencies and consultants who sell small business SEO packages for under $1,000 a month. Why? Because while SEO (Search
by Kevin Carney
content marketing, small business marketing, email marketing
Inbound Marketing
Marketing
Social Media Marketing
April 30, 20150Comments

Small Business Marketing Success with Content (Inbound) and Email (Outbound)

Successful Small Business Online Marketing Successful small business online marketing is built on very few pillars, and they are: Content, Social Media, and Email. The "secret sauce" you use when cooking up
by Kevin Carney

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