Marketing

Getting your Unique Selling Proposition (USP) right is not quick and is not easy, but when you get it dialed in right, it carries your business. It explains to people in

Communicating your Unique Selling Proposition (USP) starts while you’re testing it, and continues after you think you’ve got it right. When you come to the realization you’ve got a product that

Once you’ve developed what you think is a good Unique Selling Proposition (USP), how do you test it? There are two ways that make sense. Of course, if you think

Once you’ve got background information on the whole USP thing, how do you craft YOURS? I found a great method described in a blog post titled 5 Ways to Develop a

So…. How do you create a great USP (Unique Selling Proposition)? The short answer is….. Slowly, through iterations. But…. And this is critical….. If you don’t have data to back up

Some brands have experienced impressive growth during periods where they used a really effective Unique Selling Proposition (USP), then lost market share later when they stopped. This has occurred often enough

Sometimes, for your message to get through, it’s necessary to (metaphorically speaking) hit someone over the head with a message that effectively says “What you know is wrong”. Solid unique selling

When you get your USP right, EVERY “flow” of The Customer Factory is better. Monitoring The Customer Factory for your business tells you if your USP is working. The Customer Factory I

How are your USP (Unique Selling Proposition) and your UVP(Unique Value Proposition) different? It depends on who you ask. When you Google USP vs UVP, you get various answers. Some people say

This article provides examples of how a Unique Selling Proposition (USP) that IS MEANINGFUL, has created massive growth for companies. These are real examples taken from real companies (some old, some

A great Unique Selling Proposition (USP) will cause the market to pull your business along. You'll have trouble keeping up. A mediocre one makes you just like everyone else. Your USP, is the simple