When I google for the title of this blog post, I find numerous articles on why your landing pages should have no OUTBOUND links, but I see nothing on whether
How do you write on a topic without saying what thousands, if not millions, have already said?
How can your content marketing stand out against an entire Internet of content, also
This blog post details the software upgrades made as a result of some early adopter users, and myself, finding errors and making enhancement requests.
Enhancements
Enhancements are divided into two categories, functional
Google has been pushing “content quality” for years
While some people are starting to freak out about Google’s announced “helpful content update”, we’ve been repeatedly warned about it over the past
IMPORTANT: While the post contains the registration URL at the end, please read this post before you register, as the concepts described in this tutorial are important to understand.
The Digital
The headline implies there is one thing that matters most, and for what it’s worth, that title occurred to me after I wrote this article, as I decided that in
The primary reasons are:
It’s real estate on the Internet that you own. You can not control the rules at Facebook, LinkedIn, etc, and the people who do sometimes change them
Featured image attribution: The Castle Group, image URL, and image license.
What is Digital PR, and why does it matter?
Backlinks, link building, and domain authority are not terms traditional public relations
This post contains a comprehensive list of link building tools, after providing an overview what links are, why they matter, and how they work.What are links?The word "link" is an
Image credit: geminos creative
This article starts with a very brief summary of the top ranking articles for the search phrase "public relations and SEO".
They're presented and summarized in three groupings:
SEO
Believe it or not, what you do and don't know about how Google makes money affects your SEO.
What is the Point of this Article?
If you’ve paid any attention to SEO
About this article
In the spirit of full disclosure, this article about writing link building pitches is based on, and is a bit of a rewrite of an article written by
Using the Gmail aliases feature ("Send mail as")?
Why not just use Google G Suite? Which makes it easy to have email addresses that are within your domain:?
Because when compared
Every WordPress Site Needs Plugins
But which ones? And why? Last night I met someone who was confused about this. I told him I would send him a list of which
Getting your Unique Selling Proposition (USP) right is not quick and is not easy, but when you get it dialed in right, it carries your business.
It explains to people in
Communicating your Unique Selling Proposition (USP) starts while you’re testing it, and continues after you think you’ve got it right.
When you come to the realization you’ve got a product that
Once you’ve developed what you think is a good Unique Selling Proposition (USP), how do you test it? There are two ways that make sense. Of course, if you think
Once you’ve got background information on the whole USP thing, how do you craft YOURS?
I found a great method described in a blog post titled 5 Ways to Develop a
So…. How do you create a great USP (Unique Selling Proposition)? The short answer is….. Slowly, through iterations.
But…. And this is critical….. If you don’t have data to back up
Some brands have experienced impressive growth during periods where they used a really effective Unique Selling Proposition (USP), then lost market share later when they stopped.
This has occurred often enough
Sometimes, for your message to get through, it’s necessary to (metaphorically speaking) hit someone over the head with a message that effectively says “What you know is wrong”.
Solid unique selling
When you get your USP right, EVERY “flow” of The Customer Factory is better. Monitoring The Customer Factory for your business tells you if your USP is working.
The Customer Factory
I
How are your USP (Unique Selling Proposition) and your UVP(Unique Value Proposition) different?
It depends on who you ask.
When you Google USP vs UVP, you get various answers. Some people say
This article provides examples of how a Unique Selling Proposition (USP) that IS MEANINGFUL, has created massive growth for companies.
These are real examples taken from real companies (some old, some
A great Unique Selling Proposition (USP) will cause the market to pull your business along.
You'll have trouble keeping up. A mediocre one makes you just like everyone else.
Your USP, is the simple
What Contextual Marketing is Not
Contextual marketing is neither Outbound Marketing nor Inbound Marketing, both of which provide a lower ROI today.
To better understand Contextual Marketing, it’s important to first understand the
Lies, Damn Lies, and Statistics
The topic of using controversial topics to grow blog traffic and generate leads is, in and of itself, controversial.
I’ve read articles online that talk about how
What is Pipeline Marketing?
At its core, Pipeline Marketing is nothing more than the attribution of “credit” for generating revenue, across various activities that are required to capture a lead, nurture
This post started as a simple rant about how most Content Marketing tools are too expensive and too complicated for small businesses to make effective use of them, and somehow
What is Semantic SEO?
The commonly cited concise definition of semantic SEO is a bit cryptic.
“Semantic search is a search or a question or an action that produces meaningful results, even
Presuppositional Phrases are the Language of Advertising
The following all contain presuppositions.
“Nothing whitens better than Crest”
“Why suffer another summer?”
“This year, I’ll stop asking ‘Do I look fat’?”
Notice the first statement does
Internal linking matters.
The internal link structure of your website has a HUGE effect on your SEO.
Ideally your internal link structure should be a hierarchy, not a web. The diagram below
The ideas taught by W. Edwards Deming can help you improve your content.
Who was Deming?
W. Edwards Deming was an American engineer, statistician, professor, author, and a management consultant. He transformed Japanese
What is Domain Authority?
It is an integer, between 1 and 100, that was created by Moz (an SEO tool vendor located in Seattle, WA) that provides an indication of the
Backlinks are links from webpages on sites other than your site, than "link back" to pages on your website.
The image above should help illustrate the idea.
Back links are critically important to
At this time of year two interesting things happen. Only one is related to search rankings.
The Earth passes through the debris field of the Swift-Tuttle comet (which we call "the
What Repurposing Is
Repurposing content is conveying the same topic, point, or answer in various formats. Examples of different forms are:
Blog posts
Videos
Slideshare decks
Email messages
Infographic
eBooks
Success
People occasionally say to me to they only want website visitors who fit their prospect profile and who are likely to buy from them.
People who say this are missing a
Overview
Those infamous studies show.... email marketing works.
The optimum combination for generating business online is.....
Attract visitors through Inbound Marketing.
Obtain their email address in exchange for something.
Stay in touch
How does Kaizen Apply to Your Inbound Marketing?
Note the question is not "does it", but rather "how does it". There is no question about that fact that the Japanese concept of
Simon Sinek Has a Point
Understanding why organizations do what they do creates a much clearer (sometimes crystal clear) understanding of what should be done and how it should be done.
Simon Sinek
Journalists Consistently Outrank Marketers in Search
What implications does this have within the world of Content Marketing.
First, news sites consistently outrank business sites in search results.
This is not the same as
Marketing Automation
I like the definition in Wikipedia....
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as