This blog post details the software upgrades made as a result of some early adopter users, and myself, finding errors and making enhancement requests.
Enhancements are divided into two categories, functional
Featured image attribution: The Castle Group, image URL, and image license.
What is Digital PR, and why does it matter?
Backlinks, link building, and domain authority are not terms traditional public relations
Image credit: geminos creative
This article starts with a very brief summary of the top ranking articles for the search phrase "public relations and SEO".
They're presented and summarized in three groupings:
Some brands have experienced impressive growth during periods where they used a really effective Unique Selling Proposition (USP), then lost market share later when they stopped.
This has occurred often enough
What Contextual Marketing is Not
Contextual marketing is neither Outbound Marketing nor Inbound Marketing, both of which provide a lower ROI today.
To better understand Contextual Marketing, it’s important to first understand the
What is Pipeline Marketing?
At its core, Pipeline Marketing is nothing more than the attribution of “credit” for generating revenue, across various activities that are required to capture a lead, nurture
Presuppositional Phrases are the Language of Advertising
The following all contain presuppositions.
“Nothing whitens better than Crest”
“Why suffer another summer?”
“This year, I’ll stop asking ‘Do I look fat’?”
Notice the first statement does
The ideas taught by W. Edwards Deming can help you improve your content.
Who was Deming?
W. Edwards Deming was an American engineer, statistician, professor, author, and a management consultant. He transformed Japanese
What Repurposing Is
Repurposing content is conveying the same topic, point, or answer in various formats. Examples of different forms are:
Those infamous studies show.... email marketing works.
The optimum combination for generating business online is.....
Attract visitors through Inbound Marketing.
Obtain their email address in exchange for something.
Stay in touch
Journalists Consistently Outrank Marketers in Search
What implications does this have within the world of Content Marketing.
First, news sites consistently outrank business sites in search results.
This is not the same as
I like the definition in Wikipedia....
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as