How to increase user interaction on your business website

Best Way to Increase Web Visitor Interaction Increasing visitor interaction has a wide range of benefits online. All other things being equal (which is never fully the case, but the guidelines still hold true) websites that have more visitor interaction rank higher. The aspects of user interaction which directly support your SEO are: Links to…

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Image asking the question “Should you script your videos”?

Should you use a script for your videos? if yes, How to..

You WILL be doing video! Maybe not today. Maybe not tomorrow. Maybe not next year (probably by next year), but you will be doing video, and sooner than you think. Why? The cost of creating video has never been cheaper. YouTube is the second most used search engine on the planet. Young people like videos…

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How do you use presuppositions phrases to help sell stuff?

How to Sell More Easily and Naturally with Presuppositions

Presuppositional Phrases are the Language of Advertising “Nothing whitens better than Crest” “Why suffer another summer?” “This year, I’ll stop asking ‘Do I look fat’?” Notice the first statement does NOT state that Crest whitens better, yet it is implied. On a marketing and advertising podcast I listened to months ago, the guy who created…

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Optimizing internal website linking to improve SEO

What Is Internal Linking and Why Is It Important for SEO?

Overview The internal link structure of your website has a HUGE effect on your SEO. Ideally your internal link structure should be a hierarchy, not a web. The diagram below shows a nice hierarchy of internal links. Snippet posts link to pillar posts which in turn link to landing pages, which in this example link…

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Small improvements in conversion rate has a HUGE impact

How to choose the right CRO metrics for improved conversions

Conversions and Micro Conversions For a business website, having visitors show up to your website is only the first step. To turn website visitors into prospects, you need some of your website visitors to take the actions you’ve defined. You need to implement conversion (in some form) so you either get contact information which allows…

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What are the importance of putting your customers first in your marketing?

The importance of creating customer focused content and how to

Better Marketing through Customer Focus We’re busy. We’re bombarded with marketing messages all day, every day. We’re very good at filtering them out. Until we let one through. Customers have different behaviors and preferences. They need to be motivated along their buying journey in a chain of steps for them to make a purchase. Think…

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What are the steps to continuous content marketing improvement?

How to continuously improve your content with Deming lessons

Who was Deming? W. Edwards Deming was an American engineer, statistician, professor, author, and a management consultant. He transformed Japanese manufacturing after World War II after American manufacturers thought his ideas were a little weird. Too weird to take seriously. Having said that, I’m old enough to remember when Japanese manufactured products were a joke. When…

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What are the best SEO tips recommended for Wordpress users?

Need strong SEO? Here is how to set up your WordPress site

Overview While having a website that is properly setup for SEO does not guarantee SEO success, having one that is designed and/or setup poorly can guarantee failure. While the bulk of the work of SEO is publishing quality content at regular (and preferably frequent) intervals, it’s critical the SEO setup of your website be done…

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What is the ideal checklist of a great blog post for your business?

How to… The Anatomy of writing the best blog post possible

Background We all want to write good blog posts, and most of us fail to do so. The vast majority of what businesses publish on the Internet is crap. While it’s important to avoid publishing crap, most businesses fail. The prior post (which is linked to below) describes the advantages I(in terms of content quality)…

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What is the importance of storytelling in content marketing?

How to write the best blog posts possible with storytelling

What makes the best blog post, best? Best is a subjective term, yet the title of this post implies you can follow a “recipe” to create posts of high value that deserve to be called “the best”. To be fair, this post teaches ONE method (not THE method) of creating a high quality blog post.…

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The MozBar chrome plugin shows the Domain Authority Score

Find better citation links with mozbar domain authority

What is Domain Authority? It is an integer, between 1 and 100, that was created by Moz (an SEO tool vendor located in Seattle, WA) that provides an indication of the authority of the domain in question. Higher numbers indicate domains with more authority. Few sites have a domain authority (DA) of 100, and to…

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The quality of your website content is NOT as subjective as you thought, per Google

Google Reveals How to Rank High with Quality Website Content

Content Quality? Beyond the obvious idea of higher quality content being “better”, it’s important to understand WHY Google is so focused on the concept of content quality and how this is core to their business model. If you have not yet read part 1 of this article, you should do so as it gives you…

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Google hires people to rate websites as to their quality

Google Search Quality Ratings: Introduction

What does it mean for a webpage to be a “high quality“? While to most people this term seems subjective, Google puts enormous efforts into quantifying our subjective experience of “quality” when it comes to web pages. Human Raters To achieve this end, Google hires human raters who rate webpages as to their quality based…

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backlinks, inbound marketing, seo

Back links

Back links are links from webpages on sites other than your site, than “link back” to pages on your website. The image above should help illustrate the idea. Back links are critically important to the success of your SEO. In the early days of Google, back links were THE search signal, and while there are now…

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A Minimum Viable Product (MVP) is: "[the] version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort" — Eric Ries.

What makes a good Minimum Viable Product?

Have you (or has anyone you know) failed with “Build it and they will come.”? I’m currently reading The Lean Startup in preparation for us developing a software product which will make content marketing both easier to learn and easier to do on a day to day basis. While I know there is need for…

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It's important that your business blog posts actually say something rather than "just" repeat what others already have.

How to Ensure Your Blog Posts Actually Say Someting

Content is King! Yes we know. We’ve all heard this all before. We don’t need to hear this again. I’m not sure anyone believes that more strongly than I do, having direct experience with the marketing benefits of regular and effective blogging. But unfortunately this belief in the value of business blogging has resulted in…

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The full spectrum of social media platforms on which you can market your products and services.

How to automate social media participatation

Can you really automate social media participation? Not fully. At least not yet. One day Artificial Intelligence will progress to the point where a software bot can read a social media post and draft an excellent and maybe thought provoking reply, but we’re not there yet. You can automate only part of your overall social media participation.…

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Marketing automation companies and software programs

Lead nurturing: How to get started with marketing automation

Marketing automation is a form of email marketing that is very sophisticated. It is both the most effective and the most difficult to implement of your email marketing options. What makes marketing automation so powerful is the email’s you queue up are “chained together” with if-then statements. When an email is sent, whether it was…

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How does social media contribute to the SEO ranking of your website?

How Social Media Contributes to Your SEO Ranking

According to Google, Social Media likes and shares are not taken into account when Google presents web pages in a search engine result page (SERP). This was first said by Matt Cutts (of Google) in a video in Jan of 2014. In Aug of 2015 John Mueller (also of Google) said the same thing. In…

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How do you systematize the publishing of content to your business blog

Can (and Should) You Systematize Your Content Creation?

The short answer is yes. In general (there are a few exceptions, but the rule is) Google provides higher ranking for websites that are both updated more often and contain more content (are larger). You want your website to rank? Within your niche you’ve got to publish frequently and build up a large repository of…

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Why publishing to your website under your URL is critical for online marketing success

How to make your website your digital hub (under your URL)

Before I get to how, let me first explain why I have personally known business owners who built up an impressive following on their Facebook business page. Lots of followers, lots of engagements, indications it is leading to real business bringing in real money. Then about a year ago Facebook updates their algorithm and almost…

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Robert Ryan (SEO consultant, Ireland) has proven that blogging is the key to successful SEO.

Why Business Blogging is THE CORE to Successful SEO

The discussion of the importance of blogging to SEO can now cease. Robert Ryan, an SEO consultant in Ireland, conducted an experiment whose conclusion is definitive. In summary…. he built up a website to a health level of traffic. He then stopped blogging for 251 days (8 months and 7 days) then compared traffic levels…

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Show People That Your Customers Back You Up

How to obtain critically important online reviews

Customer tell you they’re thrilled with your service. You ask them to provide you an online review. They say they will. They don’t. How often does this happen to you? If you’re like most small businesses this happens more often you care to admit. If you’re cracked this nut, please share and let us all…

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parallax scrolling websites do hurt SEO, but it's VERY neglegable

How to use a parallax website design and not hurt SEO

Parallax scrolling is when the home page of a website is one big page and scrolls up and down and when you select a menu item on the website it doesn’t take you to a new page, it takes you to a different section on the one big page. There are numerous articles on why…

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Doing your own SEO is not only NOT crazy, but for small businesses who don't have cash to burn, it can be the only way to launch your online visibility.

Doing Your Own SEO is Not Crazy, It’s Inexpensive and Effective

The other day the following post crossed my path on social media. How to do SEO on Your Own (If You’re Crazy Enough to Attempt it) The point of the article is that SEO is hard. It’s complex. It requires specialized knowledge. You should use a professional to do it for you. I think they’re trying to…

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A structured study now demonstrates that outbound links ARE search signals and do positively impact your website organic search ranking

Why You Need Outbound Links in EVERY Blog Post on Your Website

The discussion about should you link to other sites can now be closed. A company named Reboot SEO & Marketing conducted a structured study on the effect of external (or outbound links) on the ranking of the content containing the outbound links. A link to their published results can be found in their article titled….. Research…

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How to ensure your small business wins with Content Marketing

How to Ensure Your Small Business Wins with Content Marketing

Small Business Content Marketing Works We’ve seen time and time again the benefits of effective Content Marketing: Increased organic search web traffic More leads Better leads Engaging with prospects when they’re further down their buyers journey However many businesses (even large businesses) fail to understand the basic mechanisms of Content Marketing and feel challenged to…

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Increase audience engagement with the but/therefore rules learned from South Park

Need Engagement? Use the Simple But/Therefore Rule from South Park!

This idea is so simple it’s one of those things that once you know it you wonder why you didn’t already know it. In a video that crossed my path on social media, I saw a short video where the two creators and head writers of South Park are teaching their “but/therefore” rule to a…

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Low budget small business marketing is possible online when done well. Most do it poorly.

How to market your small business on a limited budget: Inbound rescues!

New business? High hopes? Too few leads? You’re not alone. The #1 need for ANY business is a steady stream of quality leads. People who both need what you sell and have the means to pay for it. But… marketing costs and marketing costs big. Some new businesses budget 40% of total expenses to marketing…

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Why does your small business need a content manager to ensure your inbound marketing succeeds?

What is a content manager? Why does your business marketing need one?

Succeeding at generating leads through Inbound Marketing requires publishing useful content at frequent and regular intervals. But… Small business owners are busy, wear many hats, and constantly juggle priorities. Therefore… Most small businesses I’ve worked with who start with Inbound Marketing, fail. But… It doesn’t need to be this way, as generating quality content takes…

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How does creating educational and informative content upgrade your social media marketing efforts?

How Quality Educational Content Enhances Your Social Media Marketing

First I wish to point out (or maybe fess up) that the title of this post is intentionally redundant. Per Google’s Search Quality Rating Guidelines, educational content is by definition of high quality as it satisfied one of our basic search intentions, which is to learn something. This article is really about people who focus on…

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How do you design landing page form to generate high quality website conversions

How to Create Landing Page Forms for High Quality Leads

Before I get to the form part of the landing page, I’ll talk a little about landing page design in general. Landing pages should be sparse and contain only what is absolutely necessary to convey what is needed to encourage a conversion. Value Offer Urgency What problem do you solve? How do you do so?…

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The importance of fresh content (blog post topics) can not be overstated.

The BEST Way to Find a Steady Steam of Blog Post Topics for Your Inbound Marketing

Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes the best tip for finding a steady stream of fresh content ideas. It’s not what you may be expecting. It’s not respond to questions that customers and prospects ask you. It’s not go on online forums and see what questions other…

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Attract More Who Buy by Attracting More Who Don't

Attracting More People to Your Website Who Buy, by Attracting More Who Don’t

Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes how you increase the number of website visitors who are likely to buy, by increasing the number of website visitors who are not. The principle behind this is that websites that are busier tend to rank higher. Getting your website busier…

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Some business blogging repetition is unavoidable, but there are ways to being too repetitive

Avoiding Feeling You’re Too Repetitive with Your Business Blogging

  Start Transcript Hello, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute addresses a feeling that every Inbound Marketing effort hits sooner or later and that’s when you feel that you’re being too repetitive in what you’re saying. The reality is, there are only so many ways you can express a concept and…

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Being repetitive with Inbound Marketing without doing so with social media helps

The Value of Repetition in Your SEO and Inbound Marketing Efforts

Successful Inbound Marketing requires frequent publishing of fresh content. However…. everyone I’ve taught to do this at some point gets back to me with the feeling that they’ve said everything. They fear they’re running out of topics. Here is what you do when (or even before) that happens to you: Don’t Promote Every Blog Post via…

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SEO and Inbound Marketing tools can help grow traffic and generate leads

Inbound Marketing and SEO Tools to Help Generate Leads Through Your Website

Let me first clarify what this post is not. It is not a comprehensive list of SEO and Inbound Marketing tools, but rather is a list of the essential tool types you need, with some mention of specific and well known tools. Within each tool category there are either zero to dozens of options. Where…

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What does the perfect Google friendly website look like?

How is the perfect “Google friendly” website built and what does it look like?

The perfect “Google Friendly” website is a very large repository of information that many people find useful and is updated multiple times a day. To illustrate this point have you ever looked up the 10 highest ranking sites on the Internet? The list below is as reported on Alexa.com. Google.com: Facebook.com: YouTube.com: Baidu.com: The leading…

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The Importance of Publishing to Website Ranking, Visitors, and Shares

What is the relationship between publishing and SEO? The relationship is very direct. All things being equal (which of course they never are): Websites with more content rank higher. Websites that are updated more often rank higher. Websites that are busier rank higher. All of this is achieved by publishing fresh content are regular and…

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Can Jenna Marbles teach us something important about content marketing?

What can Jenna Marbles Teach Us About Content Marketing?

Jenna Marbles may be the most famous person you’ve never heard of. The story goes that a little over five years ago she started making videos both for someone else and for her YouTube channel. About 5 years ago she published a “break out” video titled “How to trick people into thinking you’re good looking“. At the…

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SEO efforts done in house absolutely can succeed and for small business may BEST be done in house (due to cost)

Can SEO succeed in-house?

Absolutely. Most big businesses do in house SEO. Some do some in house and outsource specific tasks (for example the in house staff may create and manage the editorial calendar and outsource writing). To me the most important question is can small business SEO succeed in house? Small business SEO is an interesting topic due…

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Measuring the success of a content marketing strategy

How can you measure the success of a content marketing strategy?

Bear in mind the financial goal of a content marketing strategy is to sell goods and services. However unless your website is an eCommerce site that directly sells goods (or services) your website is where the sale starts, not where the sales completes. But bearing in mind there is a need to make sales, you…

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The best way to increase organic search traffic is to publish a steady steam of high quality content.

What is the best way to increase organic traffic?

In short, by publishing. The more you publish quality content the more visitors your site will attract through organic search traffic. I know that sounds conceptually easy, and it is. What makes it hard is the discipline needed to generate a steady stream of fresh content every day. I also wish to focus on the…

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The first rule of website conversion is one step at a time. Website conversion generates leads for the business to follow up on.

Online Lead Generation: What is the first rule of website conversion?

This has never really be formulated into a law of marketing, but it should be. People will take actions they are willing to take, and will not take actions they are not willing to take. As part of your Inbound Marketing, your website has some form of Contact Us form. Does it have 19 fields? If…

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Including a transcript in blog posts that contain videos strengthens the SEO of the blog post and makes it much easier to find.

For SEO purposes, should I put the transcript of my videos in my blog posts?

In a word, Yes. Google is good at searching text. The ability of Google to search video is only as good as their ability to convert speech into text. For now, they’re not good at that. To see how bad they are upload a video to YouTube then turn on the close captioning as you…

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The use of lists in your blog posts results in their being shared and read more often

Why Blog Posts With Lists Have More Impact and Are Shared More

It’s not so much that I love lists, but that we love lists. List posts simply work. At least we seem to. I do now wish to come clean that the title of this post is a bit misleading. It implies I know why blog posts with lists are shared more. I don’t. I do have…

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Attracting huge traffic to your website takes time, energy, focus, and money.

How do I get huge traffic for my website and how should I market?

An important follow up question relative to traffic to your website is how huge is huge? The question was posted by someone who a built a marketplace website for freelancing. His main problem is he is in a very crowded competitive market. So his options are: Spend a massive amount of money to out-publish his…

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If blogging is a viable career option, you know it's come into it's own and is useful for marketing.

If Blogging is a Valid Career Choice, It’s Valid Marketing

Do you believe a recent survey of young British people (18 to 25 year olds) who were asked to identify their top career choices selected “blogging” more than any other answer. They believe they can make 8,500 pounds a month blogging. They think so because some people do. To me, this validates the idea of…

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Does it make sense to buy blog traffic? Isn't organic traffic free?

How can I buy traffic to my blog?

You have lots of options. The hard part is to figure out which options will be most effective for your business niche and that will take some up front research followed by some trial and error. Buy Traffic Through Ads You can post ads on the Internet in various formats: Google Adwords LinkedIn Facebook There are…

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What hat SEO consists primarily of publishing good stuff and promoting that stuff to others.

What are the most effective White Hat SEO Methods?

White hat SEO activities can be reduced to two words: publishing and promotion. Have you ever noticed that news type websites (even for industry specific news) tend to rank higher than business blogs? Every wonder why? It’s because they’re very large repositories of quality content that are updated frequently. When you want your website to…

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