The AI generated image shows a man standing in front of a whiteboard at a beach, with an audience of people sitting on the beach. He appears to be giving a lecture on surfing as we see people suring into short in the background of the image.
This entry is part 30 of 44 in the series Topical Authority

The lead post in this series is Mastering Topical Authority: A Comprehensive Guide to Boost Your SEO.

Why yes, it is

Perhaps a better question is “How is domain authority important?”.

Domain authority is such a commonly used metric it seems to weird to even question IF it’s important. If it wasn’t, would it be used to extensively?

How is domain authority important?

First, I freely admit that everything mentioned below is a correlation.

The things mentioned below do not necessarily cause domain authority.

But having said that, these correlations have been observed and commented upon by a lot of people who seem to know what they’re talking about.

So a causative relationship probably does exist.

And as Moz created this metric, it feels appropriate to link to their article where they describe how the domain authority metric is calculated.

Correlation to search rankings

For the most part, for any given search query in Google, the pages that show at the top of the Search Engine Result Page (SERP) have high domain authority scores.

Correlation to Google E-E-A-T

It is important to realize that E-E-A-T is not a ranking signal per se, but rather a framework for producing high quality people first content.

Again, pages that appear to have high levels of E-E-A-T tend to show up higher in SERPs.

Correlation to topical authority

Topical authority, like Google E-E-A-T, is also not a ranking signal per se, but rather another framework for producing quality content.

And gain, as with Google E-E-A-T, websites and webpages that show high levels of topical authority tend to show up higher in SERPs.

Series Navigation<< Is Page authority more important than Domain Authority?Are domain authority and authority score the same? >>

Kevin Carney
Kevin Carney

Kevin "fell into" SEO by accident, like many others. The SaaS platform to help writers boost their topical authority came years later after various SEOs said it was something they would like to see.

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