Link Building Tools for Better SEO
What Are Links? The word “link” is an abbreviation of hyperlink, and hyper means “jump”. A hyperlink is a jump from one web page to another. Components of a Link Links have two parts. Anchor text On the web page the link originates FROM, the anchor text is the text that “anchors” the link. It is…
What is semantic search? How to do SEO like a professional
What is Semantic SEO? The commonly cited concise definition of semantic SEO is a bit cryptic. “Semantic search is a search or a question or an action that produces meaningful results, even when the retrieved items contain none of the query terms, or the search involves no query text at all.” Tamas Doszkocs But I…
Need strong SEO? Here is how to set up your WordPress site
Overview While having a website that is properly setup for SEO does not guarantee SEO success, having one that is designed and/or setup poorly can guarantee failure. While the bulk of the work of SEO is publishing quality content at regular (and preferably frequent) intervals, it’s critical the SEO setup of your website be done…
Find better citation links with mozbar domain authority
What is Domain Authority? It is an integer, between 1 and 100, that was created by Moz (an SEO tool vendor located in Seattle, WA) that provides an indication of the authority of the domain in question. Higher numbers indicate domains with more authority. Few sites have a domain authority (DA) of 100, and to…
Cost of Small Business Local SEO Marketing Services in Austin
Own a small business in Austin? Need local SEO marketing services? What are your options? Full service agency (might or might not be located in Austin). Consultant (are generally local). Do it in house Some combination of the above The trade offs you’ll make are cash outlay, amount of effort for you and/or your staff,…
Local SEO Marketing Costs: Options for Ranking Your Small Business on Google
So You Want to Rank High in Local SEO? The good news is ranking locally your business website locally requires less publishing than ranking globally. The sites you’re competing with will be smaller and most likely updated infrequently. The bad news is ranking locally requires everything ranking nationally or globally does, plus more. The more is not…
Local SEO Marketing Website Conversion for your Sales Funnel
This may sound obvious, but relative to Inbound Marketing website conversion for your sales funnel, it never ceases to amaze me how many business owners have to stop and think how to answer this question: When visitors are on your website, what specific action do you want them to take? What is the first step…
Inbound Marketing | Website Conversion | Make Call to Action Easy
Your local SEO marketing (aka Inbound Marketing) effort is attracting relevant visitors to your website. You know your sales funnel, and most importantly for your website conversion efforts, what step 1 of the sales funnel is. You’ve created a call to action that is clear and obvious. Did you also make your call to action…
Inbound Marketing | Website Conversion | Remove Distractions
The one critical mistake many Internet marketers make is…. once the website visitor has started on the path of conversion (i.e. they’ve loaded whatever version of a Contact Us form your website uses)… the page in which they fill out the form contains so much clutter (and yes that is a technical term) that the…
Social Media Marketing Generating Leads for Your Business
You’ve heard the importance of social media marketing for generating leads for your business, but how do you learn how to do it. You have so many options, you have too many options: Facebook Twitter LinkedIn Pinterest GooglePlus Blogging Etc, etc, etc When you ask multiple experts, you get multiple answers. Every day you see…
Local SEO Marketing | Good Titles Are Critical to SEO Success
Your local SEO marketing effort requires good content. Good content is that which is useful to people. An ideal model to use is where one post answers one question. Think for a minute about how your search the Internet. Like most people, you are probably seeking the answer to a question or for information on…
Inbound Marketing Blog Post Titles are Critical to SEO Success
You know your choice of blog post title is critical to the success of your SEO efforts. Although there are a lot of aspects to a perfect blog post from a search or SEO perspective, if you only focus on one of them, focus on selecting excellent titles. Blog post titles are so critically important…
Why Blog Post Titles are Critical to Successful Local SEO Marketing
The most valuable real estate in your entire blog is the title of your blog posts. This is because the search engine robots pay special attention to them. Good titles will enhance your efforts. Bad titles will hinder. So how do you create good high quality SEO titles that help your Inbound Marketing efforts? It’s…
Generate Business Leads | Turn Your Website into a Source of Reference
Websites that provide useful reference information are “sticker” than website containing only posts about timely topics. Sticker business websites ten to have more traffic and generate more business leads. So how do you make your website sticker? By publishing posts that contain useful information that people want to remember and or bookmark. Have you ever…
Local SEO Marketing is Blogging for Business to Generate Leads
I’m sure you’ve heard of the importance of local SEO marketing to generate leads for your business. Local SEO marketing is also sometimes called Inbound Marketing, or Content Marketing, or Internet Marketing, but whatever phrase is used, what effective local SEO marketing is….. is blogging for business. Let me be clear that blogging for business…
Inbound Marketing is Lead Generation thru Blogging for Business
Inbound marketing is where you make it easy for your prospects to find you via organic search, as compared to you having to constantly hunt for prospects. Per a leading Inbound Marketing tool vendor, leads from Inbound Marketing are 61% cheaper than leads from outbound sources. So what is Inbound Marketing? It’s a more professional…
Lead Generation thru Content Marketing is Business Blogging
Content marketing is an effective strategy for attracting your audience to your website, then converting some of them into prospects for your business. Content marketing is when you publish content that members of your target market will find useful and relevant. For best results you publish this content to your website. You do so in…
Blogging for Business and Internet Marketing are the same thing
Blogging for business is serious business. It is also know by a bunch of different names: Content Marketing Internet Marketing Inbound Marketing Local SEO Marketing Organic Search Engine Marketing Those are all the same thing and they are all blogging for business. Blogging for business is NOT a form of casual, get to it when…
Organic Search Engine Marketing is Blogging for Business Leads
Organic search engine marketing generates THE BEST leads EVER! These are the absolute best prospects for your business because they found you, through organic search. By definition, what is on your website is of interest to them. If it was not, they would never have wound up there in the first place. A leading Inbound…
Business Blogging (Inbound Marketing) Generates Business Leads
Blogging generates business leads? Done right, absolutely! If I called it Inbound Marketing, would you feel better? So, what is the difference between Inbound Marketing and Blogging for Business? None. Inbound Marketing IS Blogging for Business. OK, so if blogging is such an effective way to generate business leads, why isn’t this discussed at more…
Business Blogging (Local SEO Marketing) Generates Leads
Can you really generate leads for your business by blogging? If you do it right, yes. Blogging for business is so effective, it’s being marketed under a variety of more professionally sounding names. Examples are: Local SEO Marketing Inbound Marketing Content Marketing Organic Search Engine Marketing These are all different names for the same basic…
Pay for Performance Lead Generation thru Local SEO Marketing
Frustrated with local SEO marketing companies that take your money every month and deliver nothing? If their efforts do not generate leads for your sales funnel, what exactly are you paying them for? Would it not be better to pay for results? To pay for performance? This however brings up a few very interesting questions:…
Lead Generation thru Inbound Marketing via Paying for Results
Why do many Inbound Marketing firms feel its OK to take your money and not deliver? Is it because they don’t know how? Could be. Wouldn’t you rather pay for results? Result based pricing for Inbound Marketing is better for YOUR business, so why would you work with a firm that doesn’t get this? However,…
Pay for Results Lead Generation via Organic Search Marketing
How many organic search engine marketing stories have you heard where the company takes money and never delivers results? Why is this? Partially it’s because many experts are not very expert. Partially it’s because consumers seem willing to pay for effort, rather than demanding payment for results. As a consumer, you have the right to…
Great Content is the Best Sales Tool to Generate Leads
Marcus Sheridan, a famous author who write about sales, has been quoted as saying: Great Content is the Best Sales Tool in the World I have even better news. Not only is great content the best sales tool, but done properly it’s also the cheapest. A leading Inbound Marketing tool vendor released a study in…
Generate More Leads with Business Blogging than with LinkedIn
I love seeing when people advertise local SEO marketing services on LinkedIn. It tells me they’re bad at what they sell and since they’re a competitor of mine, I’m glad to see that. If they were good at generating leads via SEO marketing (which is another name for business blogging) they would use it to…
Effective Social Media Marketing is Engagement via Blogging
Dan Zarella, a Social Media Scientist at HubSpot, is quoted as saying: The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. This is especially true of local SEO companies who advertise on LinkedIn. I never tire of seeing these ads. If they’re so good at…
The Biggest Lie in Inbound Marketing? Content Sells
A recent head says: The Biggest Lie In Inbound Marketing And the post then goes on to say what that biggest lie is. In summary: It requires hard work and patience. You must define and build your audience. You must get great multipliers to help you spread the word. You must build lasting relationships. You…
Generate Business Leads via Blogging (aka Content Marketing) Copy
Generate leads for your business by blogging? Seriously? If I was to tell you Content Marketing is effective and here’s why, you would listen. You’ve heard the phrase, it sounds professional, it deserves looking into. Well surprise, surprise. Content Marketing is another word for business blogging. A recent article I found claims businesses that blog…
Why Great Content is the Best Sales Tool in the World
A well known author who writes about sales (Marcus Sheridan) has said: Great Content is the Best Sales Tool in the World Why great content is the best sales tool is described in a prior post. This post discusses exactly what it is that makes great content great. Zippe.biz provides Local SEO Marketing training, consulting,…
Businesses Demanding Inbound Marketing Lead Generation
A recent headline reads: 85% of agencies set to increase inbound marketing to meet client demands Wow! What this means to me is Inbound Marketing is going mainstream. More and more people have heard of it and what it can do for them, and they want the benefits of it. However, increased demand can have…
Blog Post Titles Formats Help and Hurt Local SEO Marketing Copy
The 50 best uses of WD-40… The top 5 golf resorts in Cabo San Lucas… The 4 best ways to create blog post titles… Two amazing tips to lose belly fat… A thousand years ago or so, Buddhist texts were written containing phrases like “three root afflictions”, “7 types of arrogance”, etc. This knowledge that…
Pay for Results Lead Generation Content Marketing Services
As you know, Content Marketing is where you attract prospects and customers through your website by publishing a lot of relevant content to your website, in small bite sized chunks, at frequent intervals, for an extended period of time. When done properly, this is incredibly effective at gathering your audience and converting some of them…
Story Telling Generates Leads through Inbound Marketing
You generate leads for your business when you provide value to your audience. Providing value to your audience is solving their problems (not yours). Since we are biologically wired to like story telling, story telling that places your audience in the story in the real and tangible way is a smart way of marketing. So…
Great Content is the Best Sales Tool in the World | How so?
A well known author who writes about sales (Marcus Sheridan) has said: Great Content is the Best Sales Tool in the World Why great content is the best sales tool is described in a prior post. This post discusses how you use great content to sell your goods or services. The basic idea behind what…
Lead Generating Social Media Marketing is Business Blogging
Social Media Marketing is the big buzz word today. You need it for your business! It generates leads! So what exactly is it? Facebook? Twitter? LinkedIn? Pinterest? While none of those are awful ideas, it is also true none of them is where the big payoff lies. Zippe.biz provides Local SEO Marketing training, consulting, and…
How Do Business Blogging and Social Media Marketing Support Each Other?
If your social media marketing is not generating leads for your business, it’s probably because you’re either doing it wrong or you have unrealistic expectations of what social media marketing will do for you. Dan Zarella, a Social Media Scientist at HubSpot, is quoted as saying: The next time you hear a social media myth,…
Business Blogging Generates More Leads than Social Media
As new social media networking sites become popular, a cry to up to use it to generate leads for your business. Each one has been considered “the next best thing” at some point. I’m sure Pinterest has a use in lead generation, especially if what you offer is visual in nature, such as interior design…
Permission Based Marketing and Local SEO Work Together
Permission based marketing is a phrase used to describe various forms of marketing where the consumer gives you permission to send them marketing messages. Examples are: Opt in email lists Facebook business page likes Business twitter handles Local SEO Marketing, which is also known as: Inbound Marketing Content Marketing Web Marketing Organic Search Engine Marketing…
Calls to Action Generate Leads from Increased Web Traffic
If your website calls to action ask your visitors to do things they are not willing to do, they will not do it. Since having them take this action is where you leads come from, if they don’t do it, your lead flow is smaller. For most businesses, the call to action involves loading a…
Generating Business Leads with Blogging is Inbound Marketing
You know that Inbound Marketing is a fancy phrase for blogging for business. When you effectively blog for business (implement your Inbound Marketing strategy) success requires you to follow a fairly rigid format. You tell stories, in small bite sized chunks, at regular and frequent intervals, for an extended period of time. Each article (blog…
Content and Engagement is Social Media Lead Generation
More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth. Gary Vaynerchuk, Best Selling Author The words above are as true as any words can be. Contact (and engagement) is sharing and exchanging. Having said that, sharing as described in the quote in and of itself is not…
Your Call to Action Generates Leads to Fill Your Sales Funnel
More traffic equals more sales! You’ve had this pitched to you more times than you can remember. The problem is it’s not fully true. Yes you need more traffic, but web traffic in and of itself will not generate leads. Sales equals web traffic plus conversion. With effective conversion, your website generates leads for your…
Generate More Leads with Business Blogging than Facebook
Social Media Marketing is all the buzz these days. So what does it really mean? You should use social media networking websites to generate leads for your business? You can do this, but the big payoff in Social Media Marketing is not Facebook. LinkedIn, Twitter, Pinterest, or any of the “usual suspects”, but rather it’s…
Local SEO is Permission Based Marketing and Lead Generation
What does it mean that local SEO marketing (also known as Inbound Marketing) is permission based? It means you do NOT obtrusively push your message into the attention spans of the general population (which is the basis of most marketing today) but rather you make it easy to be found so when they search for…
Generating Sales Leads via SEO Marketing is Easy and Hard
Although knowing how to generate sales leads through web marketing is easy, actually doing it is hard. The system you follow focuses on content and publishing, done in such a way as to strike the proper balance between what is interesting to a human and what a search engine identifies as relevant and authoritative. There…
San Jose SEO Generates Business Leads via Inbound Marketing
There are a gazillion companies selling Local SEO Marketing, which is a form (maybe subset) of Inbound Marketing. You also find different companies can give drastically different advise on what works and what doesn’t. How can you, as a consumer of SEO services, figure out who knows what they’re doing and who does not? Zippe.biz…
Generate Inbound Marketing Leads Through Story Telling
The reason your Inbound Marketing lead generation efforts is enhanced by story telling is we are biologically wired to both understand and tell stories. The most basic form by which people learn is from stories told to us by others. That is why the following quote rings true. Make the customer the hero of your…
Generate Business Leads Through Social Media by Blogging
Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener, or viewer. Brian Clark, Founder of Copyblogger Truer words were never spoken. If your social media marketing only talks about how good you are, your audience will eventually…
Increased Web Traffic | Calls to Action | Lead Generation
How many times have you heard “increase your web traffic, increase your sales”? Have you personally met any business owners who paid people to do just that, and did experience an increase in traffic, but did NOT experience in increase in leads? Effective local SEO marketing requires web traffic, but not just any traffic. Your…