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Email Marketing

This chart shows which marketing automation vendors have how much market share by users and by revenue.
Email Marketing
August 6, 20150Comments

Why do so Few Companies Use Marketing Automation to Nurture Leads?

The payoff can be enormous... So what's the issue? Why do so many companies not implement marketing automation while others implement it very poorly? It's a case of money and time. Until recently marketing
by Kevin Carney
Marketing automation software can help you move prospects along their buyers journey one step at a time to the goal of them buying your products or services
Email Marketing
August 3, 20150Comments

The Buyers Journey, Content, and Marketing Automation to Nurture Leads

Content marketing is marketing through publishing content. Inbound marketing is content marketing with a focus on attracting people to your website. Lead nurturing is walking people through their buyers journey once a
by Kevin Carney
The HTML code for a embedded email opti-im form within Mailchimp.
Email Marketing
July 4, 20150Comments

Creating an Email Opt-in Form on Your WordPress Website

This post shows in some detail how to create (find is really more accurate) the email opt-in HTML code within your email marketing service (MailChimp is used in this example),
by Kevin Carney
marketing automation is one form of email DRIP marketing
Email Marketing
June 22, 20150Comments

The Effectiveness of Marketing Automation DRIP Campaigns

What is a DRIP Campaign? It's where you continuously contact someone (generally via email but I suspect tools that do this will incorporate social media messaging in the future) in an
by Kevin Carney
lead nurturing, marketing automation, email marketing, content marketing
Email Marketing
June 15, 20150Comments

Lead Nurturing for Small Business: The Purpose of Marketing Automation

Marketing Automation is Sophisticated Email Marketing The main concept of Lead Nurturing is to stay in touch with people who have visited your website, but either have never bought, or who
by Kevin Carney
Small Business Marketing Automation, email marketing
Email Marketing
June 11, 20150Comments

Small Business Marketing Automation Investment is More Time than Money

Marketing Automation is Super Sophisticated Email Marketing It may help to think of marketing automation as email marketing on steroids. Rather than a standard DRIP campaign where everyone gets the same set
by Kevin Carney
email marketing, email autoresponder, email drip campaign
Email Marketing
June 6, 20154Comments

The 3 Forms of Email Marketing: Newsletter, Drip Campaigns, and Marketing Automation

Overview Those infamous studies show.... email marketing works. The optimum combination for generating business online is..... Attract visitors through Inbound Marketing. Obtain their email address in exchange for something. Stay in touch
by Kevin Carney
marketing spend, effective marketing, buyers journey, sales funnel
Email Marketing
June 5, 20150Comments

The 2 Most Important Things to Help You Spend Money On Effective Marketing

1. The Buyers Journey When we buy something, we through a decision process. I've called The Buyers Decision Process, but recently learned a term (from Hubspot no less) I like better... The
by Kevin Carney
email marketing, website conversions
Email Marketing
Inbound Marketing
Social Media Marketing
February 1, 20150Comments

Email Marketing Works in Generating Website Conversions and Sales

Social Media Experts Question Social Media Conversions Even with defining conversion as "the website visitor takes the desired action" (which could be to sign up for an email newsletter or download
by Kevin Carney
inbound marketing, publishing, tools
Email Marketing
Inbound Marketing
December 16, 20140Comments

Growing Organic Traffic with Inbound Marketing is Processes, not Tools

Inbound Marketing is Processes, not Tools Per Se The best tools, used poorly, do not generate the outcomes you want. I spoke to a young entrepreneur the other day who recently graduated
by Kevin Carney
inbound marketing, email marketing, blog? Newsletter?
Email Marketing
November 14, 20144Comments

Marketing through a Blog or a Newsletter? What Grows Your Audience and Converts?

Blog or Newsletter? Seriously? Every time I see a post like the one I link to below, I'm curious if the author is really serious. The question being posted is should you
by Kevin Carney
marketing automation tools, lead nurturing
Email Marketing
November 1, 20140Comments

Low Cost Marketing Automation for Lead Nurturing for Small Business

Marketing Automation Tools for SMBs Marketing automation is catching on. Internet searches for the term "marketing automation" have increased 50% in the past year. Hubspot is the leader of this pack, with
by Kevin Carney
inbound marketing, lead nurturing, sales growth
Email Marketing
October 17, 20140Comments

Inbound Marketing with CRM Changes how Leads are Generated and Nurtured

Inbound Marketing plus Marketing Automation In a similar way that the Internet has disrupted various industries, the way businesses generate leads and sales is also being disrupted. What works is changing
by Kevin Carney
marketing automation, lead generation, lead nurturing,
Email Marketing
October 14, 20140Comments

What is Marketing Automation? How does it Fill Your Sales Funnel with Leads?

Marketing Automation The title of this post is intentionally misleading. Marketing automation does not fill your sales funnel, it allows you to more easily stay in touch with people who are
by Kevin Carney
inbound marketing, lead generation, marketing automation
Email Marketing
Inbound Marketing
October 13, 20140Comments

Inbound Marketing Generates Leads you then Nurture with Marketing Automation

Lead Generation vs Lead Nurturing This post describes the differences between lead generation and lead nurturing, but first let me describe briefly what a sales funnel is. Of all the people who
by Kevin Carney
marketing automation, lead nuturing, lead generation
Email Marketing
October 10, 20140Comments

Marketing Automation is a Misleading Term | Attracting Prospects and Generate Leads is Operations not Tools

Is Marketing Automation a Meaningless Phrase? Only when the idea is taken too far. Let me explain. When we automate the assembly line where cars are built, we never fully automate, we
by Kevin Carney
marketing automation, the human touch
Email Marketing
October 7, 20140Comments

Lead Nurturing through Marketing Automation Needs Human Guidance

Marketing Automation Is (amongst other things) the process of staying in touch with people who have expressed an interested in your product or service, but have not yet bought. It's called marketing
by Kevin Carney
marketing automation, email marketing, social media marketing
Email Marketing
October 5, 20140Comments

Growing Your Business with Leads Generated from Marketing Automation Requires Content

Marketing Automation without Good Content is Like.... I'm sure you have your favorite metaphor here..... A car with only 3 wheels A grape press without grapes A farm without farm hands The core principals of
by Kevin Carney
email marketing, inbound marketing, content marketing, lead nurturing
Email Marketing
September 28, 20140Comments

Content Marketing Efforts MUST include Email for Customer Engagement

Why Email Marketing? That's Not Inbound? Those who know me well know I'm a huge proponent of Inbound Marketing, to the exclusion of other forms of digital or content marketing. For example,
by Kevin Carney
lead nuturing, marketing automation
Email Marketing
Inbound Marketing
Social Media Marketing
September 10, 20140Comments

Educating Prospects During the Interest Phase of Your AIDA Sales Funnel

Not Everyone Buys Right Away, Some Need Time and Attention A prior post discussed an article recently published by James Green about the need to nurture leads in the middle of
by Kevin Carney
link building, paid links, white hat SEO, black hat SEO
Email Marketing
Inbound Marketing
Link Building
September 6, 20140Comments

Link Network: How Does Google Knows a Link Was Paid For or Not?

Google Doesn't Like Bought Links, but How do They Know? When you read articles in the various trade publications you see a lot of press about the importance of not violating
by Kevin Carney
inbound marketing, link networks, google penalties
Email Marketing
Inbound Marketing
August 19, 20140Comments

What are Google Link Network Penalties? How are they penalized?

Google Punishes More Link Networks A headline this morning announced that Google has punished two more link networks. What exactly does that mean? What is a "link network" and how does
by Kevin Carney
What are off page SEO factors? Mostly ways to obtain backlinks and comments.
Email Marketing
Inbound Marketing
April 8, 20142Comments

Internet Marketing Strategy | Critical Off Page (and Site) SEO Factors

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. Background If you've
by Kevin Carney

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