August 29, 20152Comments

Mautic Marketing Automation Update for Inbound Marketing University

It’s been a while since I posted anything about implementing Mautic marketing automation. That is because there as a delay in getting the content for my sales funnel...

by Kevin Carney

This chart shows which marketing automation vendors have how much market share by users and by revenue.

Email Marketing

August 6, 20150Comments

Why do so Few Companies Use Marketing Automation to Nurture Leads?

The payoff can be enormous… So what’s the issue? Why do so many companies not implement marketing automation while others implement it very poorly? It’s a...

by Kevin Carney

Marketing automation software can help you move prospects along their buyers journey one step at a time to the goal of them buying your products or services

Email Marketing

August 3, 20150Comments

The Buyers Journey, Content, and Marketing Automation to Nurture Leads

Content marketing is marketing through publishing content. Inbound marketing is content marketing with a focus on attracting people to your website. Lead nurturing is walking...

by Kevin Carney

Email Marketing

July 4, 20150Comments

Creating an Email Opt-in Form on Your WordPress Website

This post shows in some detail how to create (find is really more accurate) the email opt-in HTML code within your email marketing service (MailChimp is used in this example),...

by Kevin Carney

mautic is free open source marketing automation for small business

Email Marketing

June 25, 20150Comments

Open Source Marketing Automation for Small Business: Mautic.com

Marketing automation is a form of email marketing on steroids. The “steroids” in this case is the ability to suggest actions in the email’s, track if those...

by Kevin Carney

marketing automation is one form of email DRIP marketing

Email Marketing

June 22, 20150Comments

The Effectiveness of Marketing Automation DRIP Campaigns

What is a DRIP Campaign? It’s where you continuously contact someone (generally via email but I suspect tools that do this will incorporate social media messaging in the...

by Kevin Carney

Email Marketing

June 15, 20150Comments

Lead Nurturing for Small Business: The Purpose of Marketing Automation

Marketing Automation is Sophisticated Email Marketing The main concept of Lead Nurturing is to stay in touch with people who have visited your website, but either have never...

by Kevin Carney

Email Marketing

June 11, 20150Comments

Small Business Marketing Automation Investment is More Time than Money

Marketing Automation is Super Sophisticated Email Marketing It may help to think of marketing automation as email marketing on steroids. Rather than a standard DRIP campaign...

by Kevin Carney

Email Marketing

June 6, 20152Comments

The 3 Forms of Email Marketing: Newsletter, Drip Campaigns, and Marketing Automation

Overview Those infamous studies show…. email marketing works. The optimum combination for generating business online is….. Attract visitors through Inbound...

by Kevin Carney

marketing spend, effective marketing, buyers journey, sales funnel

Email Marketing

June 5, 20150Comments

The 2 Most Important Things to Help You Spend Money On Effective Marketing

1. The Buyers Journey When we buy something, we through a decision process. I’ve called The Buyers Decision Process, but recently learned a term (from Hubspot no less) I...

by Kevin Carney

lead nurturing, inbound marketing, sales funnel

Email Marketing

May 15, 20150Comments

How Marketing Automation Converts Contacts into Leads for Your Small Business

Most of Us Do Not Buy Right Away In fact 67% of prospects don’t buy right away. When you don’t stay in touch with these people, they buy from someone else. Staying...

by Kevin Carney

Email Marketing

Inbound Marketing

December 16, 20140Comments

Growing Organic Traffic with Inbound Marketing is Processes, not Tools

Inbound Marketing is Processes, not Tools Per Se The best tools, used poorly, do not generate the outcomes you want. I spoke to a young entrepreneur the other day who recently...

by Kevin Carney

Email Marketing

November 14, 20144Comments

Marketing through a Blog or a Newsletter? What Grows Your Audience and Converts?

Blog or Newsletter? Seriously? Every time I see a post like the one I link to below, I’m curious if the author is really serious. The question being posted is should you...

by Kevin Carney

marketing automation tools, lead nurturing

Email Marketing

November 1, 20140Comments

Low Cost Marketing Automation for Lead Nurturing for Small Business

Marketing Automation Tools for SMBs Marketing automation is catching on. Internet searches for the term “marketing automation” have increased 50% in the past year....

by Kevin Carney

inbound marketing, lead nurturing, sales growth

Email Marketing

October 17, 20140Comments

Inbound Marketing with CRM Changes how Leads are Generated and Nurtured

Inbound Marketing plus Marketing Automation In a similar way that the Internet has disrupted various industries, the way businesses generate leads and sales is also being...

by Kevin Carney

personalized content marketing, marketing automation, conversion

Email Marketing

October 15, 20140Comments

Personalize Content Marketing with Automation Software that Walks Visitors Through Your Sales Funnel

Personalized Content Marketing Personalized content marketing simply means that content you bring to the attention of a website visitors differs depending upon where they are...

by Kevin Carney

marketing automation, lead generation, lead nurturing,

Email Marketing

October 14, 20140Comments

What is Marketing Automation? How does it Fill Your Sales Funnel with Leads?

Marketing Automation The title of this post is intentionally misleading. Marketing automation does not fill your sales funnel, it allows you to more easily stay in touch with...

by Kevin Carney

Email Marketing

Inbound Marketing

October 13, 20140Comments

Inbound Marketing Generates Leads you then Nurture with Marketing Automation

Lead Generation vs Lead Nurturing This post describes the differences between lead generation and lead nurturing, but first let me describe briefly what a sales funnel is. Of...

by Kevin Carney

marketing automation, lead nuturing, lead generation

Email Marketing

October 10, 20140Comments

Marketing Automation is a Misleading Term | Attracting Prospects and Generate Leads is Operations not Tools

Is Marketing Automation a Meaningless Phrase? Only when the idea is taken too far. Let me explain. When we automate the assembly line where cars are built, we never fully...

by Kevin Carney

Email Marketing

October 7, 20140Comments

Lead Nurturing through Marketing Automation Needs Human Guidance

Marketing Automation Is (amongst other things) the process of staying in touch with people who have expressed an interested in your product or service, but have not yet...

by Kevin Carney

Email Marketing

October 5, 20140Comments

Growing Your Business with Leads Generated from Marketing Automation Requires Content

Marketing Automation without Good Content is Like…. I’m sure you have your favorite metaphor here….. A car with only 3 wheels A grape press without grapes A...

by Kevin Carney

Email Marketing

September 28, 20140Comments

Content Marketing Efforts MUST include Email for Customer Engagement

Why Email Marketing? That’s Not Inbound? Those who know me well know I’m a huge proponent of Inbound Marketing, to the exclusion of other forms of digital or...

by Kevin Carney

Email Marketing

September 22, 20140Comments

Marketing Automation is Strong Lead Nurturing for Your Sales Funnel

Marketing Automation is Lead Nurturing Plus Yes, but plus what? When you understand the concept of the Sales Funnel, you understand the importance of Lead Nurturing. The main...

September 6, 20140Comments

Link Network: How Does Google Knows a Link Was Paid For or Not?

Google Doesn’t Like Bought Links, but How do They Know? When you read articles in the various trade publications you see a lot of press about the importance of not...

by Kevin Carney

Email Marketing

Inbound Marketing

August 19, 20140Comments

What are Google Link Network Penalties? How are they penalized?

Google Punishes More Link Networks A headline this morning announced that Google has punished two more link networks. What exactly does that mean? What is a “link...

by Kevin Carney

What are off page SEO factors? Mostly ways to obtain backlinks and comments.

Email Marketing

Inbound Marketing

April 8, 20142Comments

Internet Marketing Strategy | Critical Off Page (and Site) SEO Factors

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the prior sentence. Background...

by Kevin Carney