Glossary

What is a topic cluster? A topic cluster is a set of posts on various aspects or nuances of a topic, where the more nuanced posts are subtopics of the main

Google E-A-T recently became Google E-E-A-T, and this is important. Google has been pushing E-A-T as their main set of quality metrics for years now. This has become especially relevant with Google's

The customer journey or the buyers journey is the steps taken and decisions made by a prospect in the course of deciding to buy whatever it is that you sell. The main

Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, better researched, and convey more information. Both of which

Introduction A SERP (Search Engine Result Page) is the page Google (and the other search engines) return to you in response to a search query. This post is part of a series and

Introduction A Private Blog Network (PBN) is a privately owned network of servers that have obtained high domain authority via some means (generally via what where called Black Hat SEO techniques)

Introduction Outbound links are links from pages on your website to web pages on other websites. A study of the effect of outbound links was conducted and demonstrates the positive impact of outbound

Introduction Brand publishing or brand journalism is simply the strategy of practicing journalism, but for marketing. Brand publishing describes how brands (businesses) directly publish content for their customers, their prospects, and to

Introduction WordPress is a web server framework that provides a specific set of functionality. Plugins are software packages specifically made to extend the capabilities of WordPress sites. It is like a small

Whether you know it or not, whether you planned it or it happened by accident, your website has an internal link structure. This post is part of a series and here is

Introduction An internal link is noting more than a link that is anchored on one page of a website, and links to a different page on the same website. This post is

Introduction The Google Sandbox Effect describes a phenomenon where new sites rank very poorly until suddenly, one day the level of visitors who arrive via organic search increases dramatically, almost overnight,

Introduction PageRank is THE original search signal back when Google first started and it is intimately tied up in the Google origin story. Very briefly, back in the 1997ish, a computer science

Overview Pillar posts are ones that are well researched, well written, longer (than a snippet post) and read more like a white paper or tutorial than a snippet. A pillar post is a

SEO stands for Search Engine Optimization. In common usage, the phrase has different meanings to different people, but there are two main definitions I find useful. This post is part of a series

Overview A landing page is a page on a website that encourages the website visitor to take a specific action, which either results in them: 1) leaving some contact information, or

Overview Conversion is often considered to be when someone completes a purchase. While this is true, conversion is also the smaller steps people take during their buying process. Website conversion is the visitors

Introduction Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and stories to your website, promoting

Overview Backlinks are links from webpages on sites other than your site, that "link back" to pages on your website. Here is an example of a backlink (to the other website) to

The concept The Sales Funnel is a concept that relates to how prospects move towards becoming a customer or "fall away", as they learn about a companies products and services, perform

Overview I like the definition in Wikipedia.... Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email,