Glossary

May 24, 20170Comments

Google E-A-T: What it is and why it matters

Google has been pushing E-A-T as their main set of quality metrics for years now. This has become especially relevant with Google's announcement of their helpful content update on 18 Aug

by Bonface Mogusu

Glossary

April 9, 20170Comments

Customer Journey

The customer journey is the steps taken and decisions made by a prospect in the course of deciding to buy whatever it is that you sell. The main purpose of defining your

by Bonface Mogusu

What are the benefits of snippet post to small business?

Glossary

March 29, 20170Comments

Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, better researched, and convey more information. Snippet posts are

by Bonface Mogusu

What is Search Engine Results Page (SERP)?

Glossary

March 17, 20170Comments

SERP (Search Engine Result Page)

SERP (Search Engine Result Page) A SERP (Search Engine Result Page) is the page Google (and the other search engines) return to you in response to a search query. Users enters their

by Bonface Mogusu

Glossary

March 12, 20170Comments

Private Blog Network

A Private Blog Network is a privately owned network of servers that has obtained high domain authority via some means (generally via what where called Black Hat SEO techniques) and

by Bonface Mogusu

Glossary

March 8, 20170Comments

Outbound Links

Overview Outbound links are links from pages on your website to web pages on other websites. All things being equal (which of course they never really are) pages with an outbound link

by Bonface Mogusu

Glossary

February 13, 20170Comments

Brand Publishing

Brand Publishing Brand publishing describes how businesses (brands) directly publish content for their customers, their prospects, and to the world at large. Brand journalism is simply the strategy of telling out your story

by Bonface Mogusu

Glossary

February 5, 20170Comments

Plugins

WordPress is a web server framework that provides a specific set of functionality. A plugin is a piece of software specifically made to extend the capabilities of WordPress sites. It is

by Bonface Mogusu

What are the importance of links within your website?

Glossary

January 30, 20170Comments

Internal Link Structure

Internal Link Structure The internal link structure of your website is literally the structure of all the internal links of your website. An "internal link" is nothing more than a link that originates on

by Bonface Mogusu

How significant are internal links for small businesses?

Glossary

January 29, 20170Comments

Internal Links

What are Internal links? Internal links are links from pages on your website to other pages on the same website. Not only does your website need these internal links, it needs an

by Bonface Mogusu

What can you do to get out of the Google Sandbox?

Glossary

January 28, 20170Comments

Google Sandbox Effect

Google Sandbox Effect The Google Sandbox Effect describes a phenomenon where new sites rank very poorly until suddenly, one day the levels of visitors who arrive via organic search increases dramatically

by Bonface Mogusu

What is page rank? how is it related with search engine optimization?

Glossary

January 27, 20170Comments

PageRank

PageRank is THE original search signal and is still one of the strongest. Links were so critical to Google in the early days that the search engine was called Backrub before

by Bonface Mogusu

How to create pillar blog post for your business?

Glossary

January 27, 20172Comments

Pillar posts

Pillar posts are ones that is well researched, well written, longer (than a snippet post) and reads more like a white paper or tutorial than a snippet. A pillar post is a

by Bonface Mogusu

Glossary

January 26, 20172Comments

SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. In common usage the phrase seems to have different meanings to different people. There are two definitions I accept. They are similar to each other, but not

by Bonface Mogusu

What is a landing page? how is it important to small business?

Glossary

January 25, 20170Comments

Landing page

A landing page is a page on a website that encourages the website visitor to take a specific action, which either results in them: 1) leaving some contact information, or

by Bonface Mogusu

Glossary

January 25, 20170Comments

Conversion

Conversion is often considered to be when someone completes a purchase. While this is true, conversion is also the smaller steps people take during their buying process. When someone goes through

by Bonface Mogusu

Glossary

January 23, 20170Comments

Inbound Marketing

Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and stories to your website, and

by Bonface Mogusu

Glossary

January 18, 20170Comments

Backlinks

Backlinks are links from webpages on sites other than your site, than "link back" to pages on your website. The image above should help illustrate the idea. Back links are critically important to

by Kevin Carney

What is a sales funnel? are they important to small businesses?

Glossary

January 14, 20170Comments

Sales Funnel

The Sales Funnel is a concept that relates to how prospects "fall away" as they take steps closer to becoming a customer. That is why it is referred to as a

by Bonface Mogusu

marketing automation, lead generation, lead nurturing,

Glossary

October 14, 20140Comments

Marketing Automation

Marketing Automation I like the definition in Wikipedia.... Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as

by Kevin Carney