Image showing what “Walking the Controversy Tightrope” is like

January 18, 20180Comments

How to increase blog traffic with controversial topics

Lies, Damn Lies, and Statistics The topic of using controversy to grow blog traffic and generate leads is, in and of itself, controversial. I’ve read articles online that talk about how well

by Kevin Carney

Image showing the numerous tools a company uses for content marketing, and the sheer number of such tools.

Inbound Marketing

October 9, 20179Comments

The Big List of Content Marketing Tools

This post started as a simple rant about how most Content Marketing tools are too expensive and too complicated for small businesses to make effective use of them, and somehow

by Kevin Carney

An image illustrating the creation of data driven content for your audience

Inbound Marketing

October 4, 20170Comments

What is data-driven content? How is it relevant to your audience?

Data-Driven Content: The New Buzz Phrase Data-driven content is when you pay close attention to the analytics of what you publish (blog posts, social media updates, etc), learn what people show

by Kevin Carney

How do you use presuppositions phrases to help sell stuff?

Inbound Marketing

August 30, 20170Comments

How to Sell More Easily and Naturally with Presuppositions

Presuppositional Phrases are the Language of Advertising “Nothing whitens better than Crest” “Why suffer another summer?” “This year, I’ll stop asking ‘Do I look fat’?” Notice the first statement does NOT state that Crest

by Kevin Carney

Optimizing internal website linking to improve SEO

Inbound Marketing

August 27, 20170Comments

What Is Internal Linking and Why Is It Important for SEO?

Overview The internal link structure of your website has a HUGE effect on your SEO. Ideally your internal link structure should be a hierarchy, not a web. The diagram below shows a

by Kevin Carney

What are the steps to continuous content marketing improvement?

Inbound Marketing

August 2, 20170Comments

How to continuously improve your content with Deming lessons

Who was Deming? W. Edwards Deming was an American engineer, statistician, professor, author, and a management consultant. He transformed Japanese manufacturing after World War II after American manufacturers thought his ideas were

by Kevin Carney

This picture has absolutely nothing to do with link building and the importance of links to SEO, but it's a cool picture.

Inbound Marketing

August 14, 20150Comments

Content Marketing: The Importance of Links to Web Page Search Ranking

Every year at this time two interesting things happen: The Earth passes through the debris field of the Swift-Tuttle comet (which we call "the tail"), some of which enters are atmosphere

by Kevin Carney

Repurposing content has two main benefits: different people learn better in different formats, and different content on the same topic helps with SEO.

Inbound Marketing

July 29, 20150Comments

Why Repurposing Content Matters for Search Engine Optimization and Lead Generation

What Re-Purposing Is Re-purposing content is conveying the same topic, point, or answer in various formats. Examples of different forms are: Blog posts Videos Slideshare decks Email messages Infographic eBooks Success

by Kevin Carney

You want more people on your website who aren't buying because their presence helps attract more people who will.

Inbound Marketing

July 27, 20150Comments

Why You DO Want Visitors to Your Website Who Never Buy

People occasionally say to me to they only want people on their site who fit their prospect profile and who are likely to buy from them. People who say that are

by Kevin Carney

Inbound Marketing

May 29, 20150Comments

The Japanese Concept of Kaizen Applies to Inbound Marketing and Lead Generation

How does Kaizen Apply to Your Inbound Marketing? Note the question is not "does it", but rather "how does it". There is no question about that fact that the Japanese concept of

by Kevin Carney

Inbound Marketing

May 27, 20150Comments

Does Business Really Start With Why? Is How More Important to Long Term Success?

Simon Sinek Has a Point Understanding why organizations do what they do creates a much clearer (sometimes crystal clear) understanding of what should be done and how it should be done. Simon Sinek

by Kevin Carney

Inbound Marketing

April 25, 20152Comments

Maslow’s Hierarchy of Needs (Updated)

by Kevin Carney