starting with why, business success

Does Business Really Start With Why? Is How More Important to Long Term Success?

Simon Sinek Has a Point

Understanding why organizations do what they do creates a much clearer (sometimes crystal clear) understanding of what should be done and how it should be done.

Simon Sinek calls the Starting with Why.

Mr. Sinek uses the example of Apple Computer in a famous TED Talk. Everyone knows their why is to bring out the coolest products.

I use the example of Walmart. Equally clear every one knows their why is to bring “it” to you at the lowest price possible.

This aligns people both inside and outside of the organization. When everyone understands the mission, people figure out how to get it done.

However….

How is Much More Important Than Simon Let’s On

Sean D’Souza is a breath of fresh air in the very crowded online marketing industry. I’ve read several articles on his website that make very valid points, even though some of them seem to contradict conventional wisdom.

And the most current one to create that feeling is me is titled “Do We Really Need To Start With Why?“.

Please read his article by clicking the link in the previous sentence, but a very brief summary is….

In Western culture we have a strong desire to understand why. And this makes sense to me, but then again I’m from the West so maybe it can’t NOT make sense to me.

In the East (Asia) there is a centuries old focus on doing things well. To illustrate this point Sean uses the “wax on, wax off” bit from The Karate Kid, and when I wish to illustrate this point I quote Bruce Lee “Long term consistency trumps short term intensity”.

In Inbound Marketing (what I teach) what gets results is consistency and persistence. The rest although important details are mere details.

So Why shows you the way, and How gets you there.

Need to Learn More?

Contact Us

Related Posts

Content Marketing: Innovative, Compelling, Useful: What Really Matters... What Makes Content Good? When you read the Inbound Marketing trade press you learn that content has all kinds of abstract attributes, all kinds of qu...
What is the Single Best Piece of SEO Advise to Attract Visitors and Ge... The best advise I've ever heard about how to be successful in attracting visitors to your website via organic search and converting website visitors i...
Internet Marketing Strategy | Short Posts Attract Web Visitors Better This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post in this series, please click the...
Why Inbound campaigns needs support from other techniques What is inbound marketing and how does it work?It is the drawing in of website visitors (prospects) using content that attracts them to your busin...
Local SEO Marketing | Tools for Monitoring SEO Results What tools do you use for monitoring SEO results in your effort to generate leads through local SEO marketing?You do need to spend some time learnin...

Leave A Response

* Denotes Required Field