How does a Digital PR Community result in high quality back links?
It's a place to earn a few "quick wins" in the world of Digital PR.
As you know, Digital PR takes time and effort.
So how do you achieve quick wins with Digital PR? How do you obtain high-quality low-effort backlinks?
By promoting your best content within a community of people who get why quality links matter.
Who help each other.
While this is not the one magic solution to all your link building needs, it will deliver the lowest effort, least expensive, high quality links you can imagine.
What makes them high quality?
As a refresher, Google, in their Search Quality Evaluator Guidelines distinguishes between a webpage's Main Content and it's Supplementary Content.
The main content is the content of the article or the blog post.
The supplementary content is everything else. The header, the footer, the related posts section, advertisements, etc.
In this community, people link from their main content, which is what makes the links high quality.
But of course, there's a catch
And the catch is you need to ask for links to web pages that are themselves high quality, and worthy of being referenced by other webpages.
But, this isn't as hard as it may sound. Do your research, read the top 20 to 30 articles for a given search term, find a perspective, or angle, or framing others seem to be ignoring, and write about it.
Reality check #1: quality links are expensive, even when they're free
Someone has to do the outreach work to earn "free" backlinks. They get paid.
Studies show the cost of earning a "free" backlink varies from $250 to $1,500, depending upon a number of factors, but most importantly, how much effort goes into earning it.
Free links are not cheap.
But, bad links are more expensive
But super cheap links, such as you can obtain via Upwork, Fiverr, etc, can be worse than useless, as they tend to be from known spam link sites.
These bad links will REDUCE your sites ranking, costing you lost traffic and sales.
And, per Google, link building is bad and digital PR is good
Google says don't do link building, it's against their guidelines. They say link building is spammy and artificial.
They say digital PR is good.
Digital PR is brand building business promotion, website to website. Similar to "regular" PR, just online.
With the positive side effect of digital PR helps earn links.
A link quality measure: Natural links vs unnatural links
Can Google tell "natural" vs "unnatural" links? Yes, they can.
Per Google, natural links appear in the body of the main content of a blog post or article and links to a blog post or article that is related in topic.
For example, an article about surfing might contain a link to an article about surfboard wax, whereas an article about fishing might contain a link to an article about fishing reels.
These are natural links, even when you obtain them via digital PR.
Reality check #2: Being found occurs more after you've been found
One interesting dynamic of Google search is being found becomes easier after others have found you.
Another way to say this is as more sites link to your best content, your site becomes easier for people to find.
Reality check #3: Building quality links is getting harder, here's why
People who are the target of cold outreach (webmasters, digital marketing pros, journalists, etc) get A LOT of cold outreach.
Most of which is off target, off topic for them, and therefore ignored. After all, they're busy people.
And of course: How we make it easier and cheaper
We are a community of SEO pros, digital PR pros, etc, who promote our best content within this community of people who get the importance of links.
If a $49 a month membership provides you with only one link per month, it's the cheapest link you'll get each month.
When it gets you five or ten times that, those links are so cheap you can't afford not to join.
We've recently launched
And as all networks have more value as more people use them, we're currently offering 400 free memberships at this early stage.
One of which can be yours forever, as long as you use it, and don't cancel your membership,.
Interested to learn more?
If you think you may be interested in learning more, fill out the short form below, and we'll be in touch.