kaizen, inbound marketing, continuous improvement

The Japanese Concept of Kaizen Applies to Inbound Marketing for Lead Generation

How does Kaizen Apply to Your Inbound Marketing?

Note the question is not “does it”, but rather “how does it”. There is no question about that fact that the Japanese concept of Kaizen does apply to your Inbound Marketing or Business Blogging (which are two different names for the same thing).

Kaizen is the Japanese concept of continuous improvement and is known to be a significant factor in Japan becoming a manufacturing powerhouse after World War 2.

There is an excellent article on the Kuno Creative blog titled “Becoming a Lean Inbound Marketing Agency”, a link to which appears in the first paragraph of this post. The concepts of Kaizen apply equally to an in house Inbound Marketing efforts, no matter how large or how small.

I suggest there are two aspects to the Kaizen principal that applies to Inbound Marketing, one of which is described in the Kuno Creative blog post.

The one described in the blog post is the iterative process of:

  • Plan
  • Do
  • Test
  • Adjust

And those are important.

However….. Equally important is “just getting started”.

Where I wish to focus is on where do you draw the line between “Plan” and “Do”?

I’ve seen businesses get stuck in the “it has to be perfect before we start publishing” trap, and I’ve also seen businesses just start publishing and publish stuff that is really bad.

Publishing consistency is important to your business blogging efforts, but you want to avoid each of those extremes.

So how do you do this? How do you find the right balance between the two?

You find someone whom you trust to assess your efforts well AND provide you with honest feedback. Someone who will be willing to call you up and say “Take it down. It’s bad because of A, B, and C”.

And once you’ve got that person in place, remove your ego from the process and just start. Publish blog posts, publish videos, and ask them for honest feedback.

If they say they’re ugly, they’re ugly. Take them down.

You’ll then be surprised how few iterations you’ll need to start publishing stuff that is both visually appealing and interesting.

It’s a given that the first several blog posts and the first several videos you publish will be bad. It happens to everybody. You’ll improve over time. We all day.

But having the ally who will give you harsh feedback helps you iterate and improve much faster.

Need to Learn More?

Consider joining us. We teach and help small businesses to market themselves on line for very little cash.

Contact Us

 

Related Posts

The Future of Small Business Inbound Marketing: Communities and Co-ops Why Online Visibility Matters Because we start our shopping online these days. For almost everything. While at the same time we're getting better at ...
16 Tips for Making Blogs Posts Feel Like Notes From a Friend Messages From Friends Get Read First This is true for most of us. When we open our email, messages from our friends get read first. This is because t...
Internet Marketing Strategy Preparation | What is Your Website About? This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
Content Marketing Causes Your Blog to Attract Customers to Your Busine... Content marketing is also known as blogging for business. A recent article published on a leading search website says "Blogs are a form of social m...
Content Marketing: Do Audience Assumptions Help Attract Organic Traffi... Content Marketing, Organic Traffic, and Audience Assumptions To improve your Content Marketing results should you make assumptions about your desired...

Leave A Response

* Denotes Required Field