The importance of creating customer focused content and how to
Better Marketing through Customer Focus We’re busy. We’re bombarded with marketing messages all day, every day. We’re very good at filtering them out. Until we let one through. Customers have different behaviors and preferences. They need to be motivated along their buying journey in a chain of steps for them to make a purchase. Think…
How to write the best blog posts possible with storytelling
What makes the best blog post, best? Best is a subjective term, yet the title of this post implies you can follow a “recipe” to create posts of high value that deserve to be called “the best”. To be fair, this post teaches ONE method (not THE method) of creating a high quality blog post.…
How to use analytics to improve your email marketing campaigns
With around 250 billion emails being sent every day, how do you get yours to stand out from the crowd. You write good subject lines. You use tools to improve your online marketing in general. When it comes to email marketing, there are several techniques to help you improve your email marketing results. In this…
How to boost your Content ROI with sales and marketing technology
Content is THE powerful marketing tool for the 21st century, but most businesses are terrible at maximizing their content’s ROI. Avoiding this trap is easy, so why businesses mess up here is hard to understand. In this article, we explore a few ways to use tech within your content marketing process to get the best possible…
How to create a successful headline for your content marketing
Content marketing is the act of getting your message heard. A big piece of this is the importance of a great headline. Headlines can be hard to work on. Some writers spend as much time on their headlines as they do on the article itself. A great article is not valuable if people don ‘t read…
Tips and tricks on how to make your content work consistently
What is a successful blog? Creating a consistent stream of posts that resonates and get shares requires tactical insights. The internet is full of content and if your content does not interest your audience, then your blog will not deliver visitors or leads. Everyone sometimes creates a post they thing is really great, but it…
How to stop the bleeding of your content marketing strategy
When you launch a content marketing strategy in your business, you want to see results. Content marketing is all about finding and publishing stories. Uncovering research, crafting new ideas, and then sharing through your website in ways others aren’t. But for some businesses, their content marketing strategy is ever bleeding and not generatingreturns as it should. This…
How to be authentic in your online marketing strategies
Online marketing for businesses is more than just generating leads and conversions. It is important to generate leads and convert them but online marketing is also about creating connections and relationships with your customers and prospects. People feel it is important to do business with people they trust and know they can count on. So how can…
How to create content that your customers actually want to read
Content is the fuel that drives online businesses marketing efforts. But many businesses face a challenge with coming up with new topics that are both informative and engaging to the audience. Creating content often is needed but it is enough? You need to create content that solve your audience’s problems as well as give them a reason to think your…
How to improve your sales with high quality content blog
People rarely buy a product just because they like the product. They often buy a product because they like the company itself. For people to like your business, they must know about you and they must know good things about you. You can use your blog to both attract people and to convert visitors into…
Why you need to use curated content in your businesses
Producing valuable, authoritative, and compelling content takes time. However, content curation saves marketers dozens of hours creating content. With content curation, you must give credit to the source. Content curation helps marketers provide highly valuable and authoritative information that your audience craves. What are the benefits of content curation? First let’s be clear there are…
How to write engaging content for your business website
Blogging is the heart of content marketing. Content marketing done right in a business drives great results. Content marketing: 1) increases website traffic, some of who becomes leads, 2) positions your organization as a thought leader, and 3) improves customer relationships and builds confidence in your brand The primary activity of successful content marketing is publishing to…
How to effectively increase interactions on your blog posts
Many small businesses create fantastic content but neglect to consider how they are going to promote it when it’s finished. When you spend significant time and effort creating content but you don’t see views to your content, you will start doubting your ability. When your content does not receive views, it might mean that you did…
How to Increase content engagement on Your business blog
Creating content that your audience will enjoy can be a challenge. But there are ways to stand out above the rest. The following are some ways to increase content engagement on your blog. Know your target audience and how you can assist them You create blogs with purposes. Knowing who to talk to is very…
How to integrate SEO and content marketing strategies
The main work of search engine optimization is to publish content that is sought after. Small business online marketing strategies are shifting and for you to be a good content marketer, you must know about search engine optimization. And to be good at SEO, you must publish quality content. As a small business, if you…
How to use videos in your marketing automation campaigns
For small businesses, videos are entertaining, scalable, digestible, shareable, and helpful for lead generation. You then use marketing automation strategies follow up with those new leads to drive more qualified leads. Videos and marketing automation work together effectively and achieve great benefits for your small business. Marketing automation allows you to send the right content…
How to make your blog more relevant to your small business
Is your blog helping or hurting your business? Small businesses regularly create new content with the aim of improving their search engine optimization. Blogging is one of the best solutions to build your SEO, but many do it wrong. Blogs are short and focused articles that help keep your website popping up in search results.…
How to create content that will get you results and sales
Small business marketers who create content need not “just” content, but content that sells. The time and energy you spend on your marketing is valuable. Don’t waste it writing content that doesn’t further your business. On the other hand, your customer’s time is valuable too. They don’t want to waste it reading content that is irrelevant.…
How to use storytelling in your online marketing strategies
Storytelling is a scientifically-proven way to enthrall audiences and be memorable to them. But many small businesses consider storytelling to be different from marketing. They’re wrong. What are the similarities of storytelling and marketing? They both deliver a message. Storytelling allows your message to be more easily remembered. So how can small businesses use storytelling…
Content marketing lies that you need to avoid like plague
Many small businesses are ignoring the power of content because they don’t think it will generate ROI. By avoiding content marketing, you are limiting your top marketing tactics and your business. This article will look at some of the content marketing lies that you need to throw away. Content marketing has a weak ROI A…
How to go about effective content marketing strategy
Content marketing strategies have been around for nearly two decades and still quite a number of small business marketers don’t know how to structure their blog. A blog should have a marketing structure that is interesting and engaging, while also being casual and personal. What should your blog be like? Your blog can (and should) be…
How to craft great marketing content that gets results
Customers are searching for information that informs, educates, and helps them solve their problems. For you to have a successful content marketing strategy, speak directly to the needs of your customers. Address every stage of their buyer’s journey. The success of content marketing can depend upon a delicate balance. You have to strike the right balance of publishing enough,…
Content marketing predictions to watch for in the new year
What is the future of content marketing for small businesses? While it’s always valuable to assess what worked last year and what needs improvements, you also need to look towards the future. The following are some content marketing predictions to watch for in 2017. Video marketing is expected to explode In 2017, it is expected that…
Fundamentals of a successful content marketing strategy
While Content Marketing seems to be different things to different people, there are ways of doing it that work better than others. That generate more traffic and more leads. There are certain core concepts you must get to make this work. Overview The world is not short of content. Quite the contrary. We’re drowning in it.…
The benefits of marketing automation for small businesses
For both small and big organization, marketing automation has shown itself crucial to making more sales. Technology evolves. Small business now have inbound marketing strategies they need to generate leads, and marketing automation to nurture leads and convert prospects into customers. Before setting up a marketing automation platform, Know your market and what you’re offering your ideal buyers, what…
How to make your content stand out as the greatest
Great content is what makes a successful content marketing strategy successful. So what makes great content great? Small business marketers tend to think “shallow” when it comes to making content. They think that popular content is simply a matter of good luck and cannot be intentionally generated. While no one can predict that a certain…
Top content marketing trends for 2017: How to be successful
Content marketing continues to grow. Over 85% of all marketers (small businesses and big) use content as an important part of their marketing. But to reach significant content marketing results (attracting more visitors, increasing conversion etc.) you need to make continuous improvements. Remember, content marketing is not magic. It requires investment. It requires effort. Creating a few blog…
How to get the most value out of your blog-posting strategy
Small businesses who use blogs in their strategy generate 67 percent more leads than those who do not use blog. Blogs are the backbone of small business online content marketing strategy. Creating blogs that resonates with your target audience helps you in generating more and more leads in your business. Blogs also helps in establishing…
Lessons for effective content strategies with greater impact
All good things started as a bad idea. For small business, there are so much to learn in terms of content marketing. In this article, we provide you with some of the most powerful content marketing lessons that you can start applying today for greater results. Partnerships are critical to success. As a small business…
How to drive more traffic with accelerated mobile pages
As at now, mobile traffic accounts for closely 75% of worldwide Internet traffic. The world is moving to mobile. As you think of how to reach your prospects or potential customers, what actions have you taken to keep up with this mobile trend? Accelerated Mobile Pages are leading in terms of better user experience. New…
Brand Journalism- How to create great content for B2B marketers
Brand journalism and content marketing are more similar than you might think. However, there is a big challenge in both journalism and content marketing of keeping up with the speed of changes. With the rise in technological advancement and the buyer’s perceptions, both journalism and small businesses find it difficult in creating engaging content for…
How to create a killer blog post with a repurposed content
Coming up with a constant stream of new and original content is not easy for many small businesses. Content repurposing helps you increase your content ROI (even if you write it yourself, there is the opportunity cost of not spending time on other activities). If you have a content that did not perform the way…
How to build a strong relationship by optimizing your content
Existing customers are a great source of new sales. They know you. When they’ve had a great experience in the past they like and trust you. Creating content specifically for your existing potential customers improves their lifetime value. Some background information We focus on search engine optimization to gain more visitors to our website and…
How to avoid being dropped down by your content audience
We create content day in day out to get the attention of our audience. But did you know that only a small fraction of your readers read all of a blog post they start? For many small businesses, it’s tough to keep readers’ attention. This depends on their approach to content. So how can you…
How to go about effective storytelling for your small business
Powerful storytelling can enhance your brand. Stories about companies can make their products and services stand out relative to their competition. When you create creative stories, it is a simple way to communicate to audience in a more personal way. This article will show you how to use storytelling to charm you customers. Need some…
How to create a successful webinar for small businesses
Successful content marketers spend much of their time creating online videos which are published weekly. If you are creating blog content or white papers, you’ve got the information you need to create successful webinars. What is a webinar? Webinar is a combination of the words web and seminar and therefor a webinar is a seminar (live…
How to use social media to promote your content marketing
Do you content marketing and social media marketing collaborate? While social media do not provide DIRECT benefits to your SEO, social media marketing provides strong SUPPORTING benefits which are not available any other way. But despite the power of social media, there are still those marketers who are not harvesting good results. If you are one…
How to create a well documented content marketing plan
While there are a large number of B2B marketers using content marketing, only a few have a working/documented content marketing plan. Businesses that keep their content marketing on track see high rates of success. But staying on track is relevant only when you have a plan. Otherwise what are you tracking to? Your content marketing plan is the…
How to create content that engages your audience
Business marketers are creating more content than ever, but many complain it isn’t working. It is relevant that a large percentage of businesses feel they’re failing, or that a small percentage feel their succeeding? Rather than focus on what doesn’t work, look to the ones who are having success. What is it that is working…
How to easily and effectively boost engagement with your readers
Getting people to engage with you and your brand online is both easy and hard, at the same time. The easy part is you publish content and share it. But do you really know how to do that? There are many different ways to get people to engage with you online, In this article we will…
The ultimate guide to interesting content marketing strategy
Content marketing is wonderful and amazing when it works. But some businesses struggle. Why? Do many people have nothing or very little to say? So how can small businesses make their content marketing interesting and effective? Effective content for small businesses is NOT about keywords. Rather it’s all about publishing practical (or entertaining) content that attracts and convert new…
How to optimize your landing page for SEO and high conversions
Lack of knowledge on how to create and use your landing pages will seriously weaken your content marketing efforts. Did you know that there are landing pages that perform well in search engine optimization and others that perform well in conversion? Both play a role in content marketing. In this article, we will show you how to improve your landing pages performance for…
How to cope up with the increased appetite of content
Demand for content marketing for your small businesses is continuing to increase every week. However, this increased need for content brings new challenges for small businesses. With a full schedule, it can be hard to find ways to produce more content on your website. Some people find themselves scrambling at the last minute to produce content per their self imposed…
How to go about content gating strategy for small businesses
Many small businesses don’t gate content to generate leads. They want their content to be shared far and wide with no forms to hinder access. Ungated content tends to be shared more There is evidence that ungated content is downloaded more often than gated content. But this doesn’t generate leads. To make sales you need leads and when…
How to make your small business content more dynamic
When writing content for your business blog is just one more task to fit into a busy day, it’s a chore. If writing is a chore for you (or your writer), why would anyone find your content interesting? Good writing is crisp, clean, and conveys ideas without going on and on. Going on and on…
How to understand more about your market target audience
You want the content you publish to really resonate with your target audience? The first step is understand who your target audience is. To effectively communicate with your people, you need to first know who your people are. Type of content doesn’t matter From blog post to emails to videos to tweets etc. it is very important…
How to create significant content for your warm leads
You want to get the attention of your prospects? Then create relevant content for them. This does 2 things: Regular publishing gets the attention of the search engine robots who then bring you your people. Content that truly appeals to people engages them and moves them down your sales funnel. It hopefully goes without saying…
How to boost your lead gen strategy with interactive content
Does your business need more high quality leads? Do you know how interactive content helps? So what is interactive content? Is defined as content that changes based on how you engage with it. The following are some kinds of interactive content that are specifically designed to help generate high quality leads. Quizzes Quizzes are an effective way…
How to get in front of the right people using content marketing
When it comes to productivity, cost effectiveness and a good marketing strategy, there is no doubt that content marketing generates the most high quality leads at the lowest cost than any other form of marketing or advertising. But never forget that, for content marketing to be great, it needs a steady stream of good content, which requires time and…
How is content marketing different from brand journalism?
Effective content marketing looks a lot like publishing a newspaper or magazine. Big and small businesses now are starting to understand that creating content in a similar way to how media does delivers better results. So what is content marketing and brand journalism? Brand journalism is a way of creating branded online magazines aimed at attracting and…