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Brand Journalism

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Brand Journalism
February 15, 20210Comments

Digital PR vs Link Building

Featured image attribution: The Castle Group, image URL, and image license. What is Digital PR, and why does it matter? Backlinks, link building, and domain authority are not terms traditional public relations
by Kevin Carney
Image is a cartoon of two people, the SEO person and the PR person talking about working together
Brand Journalism
December 4, 20200Comments

Public Relations and SEO

Image credit: geminos creative This article starts with a very brief summary of the top ranking articles for the search phrase "public relations and SEO". They're presented and summarized in three groupings: SEO
by Kevin Carney
brand journalism, inbound marketing, content marketing
Brand Journalism
May 16, 20150Comments

Journalists Outrank Marketers in Search: Implications for Content Marketing

Journalists Consistently Outrank Marketers in Search What implications does this have within the world of Content Marketing. First, news sites consistently outrank business sites in search results. This is not the same as
by Kevin Carney

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