August 16, 20170Comments

The importance of creating customer focused content and how to

Better Marketing through Customer Focus We’re busy. We’re bombarded with marketing messages all day, every day. We’re very good at filtering them out. Until we let one through. Customers have different behaviors

by Kevin Carney

Brand Journalism

July 14, 20174Comments

How to write the best blog posts possible with storytelling

What makes the best blog post, best? Best is a subjective term, yet the title of this post implies you can follow a “recipe” to create posts of high value that

by Kevin Carney

Brand Journalism

July 24, 20160Comments

How to make your website your digital hub (under your URL)

Before I get to how, let me first explain why I have personally known business owners who built up an impressive following on their Facebook business page. Lots of followers, lots

by Kevin Carney

Brand Journalism

February 28, 20160Comments

How to Ensure Your Small Business Wins with Content Marketing

Small Business Content Marketing Works We've seen time and time again the benefits of effective Content Marketing: Increased organic search web traffic More leads Better leads Engaging with prospects when they're further down their buyers

by Kevin Carney

Brand Journalism

October 12, 20150Comments

Why Blog Posts With Lists Have More Impact and Are Shared More

It's not so much that I love lists, but that we love lists. List posts simply work. At least we seem to. I do now wish to come clean that the title of

by Kevin Carney

Brand Journalism

September 2, 20150Comments

How can I maintain my blog to get real traffic?

To rank your website, you need to become a publisher. This is the part some people don't want to hear. Search Ranking Success is All About Publishing The four major success principals to

May 18, 20150Comments

Small Businesses Acknowledge that Customers Are Critical to Their Success

Really? Businesses Need Customers? The title of this post is the actual first part of the opening sentence of an article published on emarketer.com titled "How Can Small Businesses Get, and Keep,

by Kevin Carney

Brand Journalism

May 16, 20150Comments

Journalists Outrank Marketers in Search: Implications for Content Marketing

Journalists Consistently Outrank Marketers in Search What this means is news sites consistently outrank business sites in search results. This is not the same as saying individual journalists know things that individual

by Kevin Carney

Brand Journalism

Inbound Marketing

April 6, 20150Comments

Small Business Online Marketing: Best SEO Companies for Local SEO Success

The Title of This Post is Misleading It implies there is such a thing as The Best SEO companies for local (small) businesses. Not only isn't there such a company (or even

by Kevin Carney

Brand Journalism

Inbound Marketing

March 29, 20150Comments

What do Newsrooms and Journalists do That Online Marketing Needs to Learn?

This is the 2nd article in a 2 part series. Part 1: What Can Online Marketing Learn From Newsrooms and Journalists? As you can probably guess from the title of this post, the

by Kevin Carney

Brand Journalism

Inbound Marketing

March 3, 20150Comments

Brand Journalism vs Inbound Marketing vs SEO: It’s All Blogging

Brand Journalism: The Newest Buzzword in Online Marketing I've learned a new phrase: Brand Journalism. Similar to Brand Publishing, Content Marketing, and my personal favorite, Inbound Marketing. However the people at Contently.com object

by Kevin Carney

Brand Journalism

Inbound Marketing

March 1, 20150Comments

What Content Marketers Should Learn from Mainstream Journalism

Journalism Has Disciplines Content Marketing Should Learn From I stumbled across a great article by Aaron Aguis of Louder Online, which he published on the website Content Marketing Institute. Please feel free

by Kevin Carney

Brand Journalism

Inbound Marketing

December 28, 20140Comments

Inbound Marketing Momentum: Keeping Your Publishing Schedule Delivers Organic Traffic

The Importance of Regular Publishing Simple put, websites that contain fresh content rank higher. It really is that simple. You want to outrank your competition, update your website multiple times a day.

by Kevin Carney

Brand Journalism

December 2, 20140Comments

The Future of DIY SEO and Inbound Marketing for Small Business and Startups

The Future of SEO The gap between the Inbound Marketing haves and have nots is widening. This is because the Internet is getting more crowded and as a result almost every

by Kevin Carney

Brand Journalism

December 1, 20140Comments

Marketing Strategy Question: What About Your Business are you Passionate About?

What Ab0ut Your Business are You Passionate About? I mean real passion. What big picture idea keeps you going for which you get out of bed every morning? I've attended many business

by Kevin Carney

Brand Journalism

Inbound Marketing

November 22, 20140Comments

Tactics for Strong Content Marketing Traction and Audience Growth

Effective Content Marketing You will receive conflicting advice on how to best do Content Marketing. Too many experts, too little empirical evidence. I help sort the wheat from the chaff by scanning

by Kevin Carney

Brand Journalism

November 21, 20140Comments

Search Engine Optimization How To: The Intersection of Commerce and Journalism

The Intersection of Commerce and Journalism Commerce and journalism have been intertwined since the invention of the newspaper. For a paper to survive, it had to be a viable business. It

by Kevin Carney

Brand Journalism

Inbound Marketing

November 21, 20140Comments

Content Marketing Must Learn From Journalism to Attract Organic Traffic

What Content Marketing is Learning from Journalism New technologies disrupt old ones. This has occurred in waves during the entire course of human history. What makes today different is the speed

by Kevin Carney

Brand Journalism

November 20, 20140Comments

Search Engine Optimization Techniques | How to Grow Your Blog Traffic

How to Grow Your Blog Traffic For the title of this post to make sense to business to business or business to consumer lead generation, it's first important to understand that

by Kevin Carney

Brand Journalism

November 12, 20140Comments

Google is Forcing Marketing and PR to Journalistic Excellence in Content Generation

Marketing, PR, and Journalism Perhaps the headline of this post is a bit hyperbolic, but the idea is valid. As Google tightens up their search algorithm (and yes there are other search

by Kevin Carney

Brand Journalism

November 11, 20140Comments

Content Saturation is Real and Can be Overcome | Inbound Marketing and Lead Generation

What is Content Saturation? Content saturation is when someone effectively "owns" Internet search for a specific term or set of terms and you have no hope of ever over taking them. You

by Kevin Carney

Brand Journalism

November 7, 20140Comments

Content Marketing is Publishing Overlaid with Your Conversion Intention

Publishing is Publishing, Right? On one level, the economics of publishing is similar independent of what form your publishing takes. A newspaper? A magazine? A TV station? A radio station? A

by Kevin Carney

Brand Journalism

November 3, 20140Comments

Modern Marketing (aka Inbound, Content, Digital) for Lead Generation is to be Embraced

Embrace Modern Marketing or be Left Behind Modern marketing goes by various names: Inbound marketing Content marketing Digital marketing Internet marketing Etc But in fact modern marketing more closely resembles Journalism (more

by Kevin Carney

Brand Journalism

Inbound Marketing

October 30, 20140Comments

Effective Content Marketing Requires Quantity AND Quality to Grow Your Traffic and Generate Leads

Content Quantity vs Quality? Which is Better? It's a false choice. When you hear people talk about Content Marketing in terms of Quantity vs Quality, recognize it for the false choice

by Kevin Carney

Brand Journalism

October 26, 20140Comments

Increasing Local SEO with Hidden Content Opportunities to Attract Website Visitors

Hidden Content Opportunities This article is inspired by an article I read on SearchEngineLand.com which is titled... Finding Hidden Content Opportunities For Your Local Website They fortunately narrow in on the main point,

by Kevin Carney

Brand Journalism

October 19, 20140Comments

Integrating Inbound Marketing and Public Relations to Benefit Both

Is Journalism New Marketing with Public Relations? Marketing and public relations have traditionally been separate functions within most businesses. Marketing has been focused on brand awareness and lead generations, while Public Relations

by Kevin Carney

Brand Journalism

October 19, 20140Comments

Increasing Web Traffic and Quality Leads by Integrating PR and Inbound Marketing

How PR and Inbound Marketing go Together PR and Inbound Marketing go together like peanut butter and jelly, raw fish and rice, rice and beans, potatoes and buttermilk, you get the

by Kevin Carney

Brand Journalism

Inbound Marketing

October 11, 20140Comments

Content Marketing Sustainability is in Question When You Fail to Understand it’s Journalism

Content Marketing is Sustainable A recent post for a digital advertising agency asks the question Is Content Marketing Sustainability In Question? The question presumes that it's difficult to find things to write

by Kevin Carney

Brand Journalism

October 8, 20141Comments

SEO is NOT the Cornerstone of Success Inbound Marketing, Content and Publishing Is

The Cornerstone of Inbound Marketing is..... A recent article in Business2Community.com make the statement that SEO is the cornerstone of Inbound Marketing. I understand this article is intended for people who are

by Kevin Carney

Brand Journalism

October 2, 20140Comments

Increase Website Traffic and Leads through Organic Search via Blogging

The Core Activity of Inbound Marketing is Blogging As described in a prior blog post titled Solid Inbound Marketing Campaign to Increase Web Traffic and Leads, every successful Inbound Marketing efforts

by Kevin Carney

Brand Journalism

Inbound Marketing

September 16, 20140Comments

Content Creation and Publishing is Key to Attracting Visitors, Leads, and Customers

The Core Activity of Inbound Marketing Inbound marketing is set of activities, a set of processes, which when done well cause your website to show up in near the top of

by Kevin Carney

Brand Journalism

Inbound Marketing

September 8, 20140Comments

Most Important Personality Traits of a Great Content Marketing Person

Personality Traits of Great Content Marketers This is a continuation of a prior post that identified four important traits of content marketers; good storytelling, curiosity, ability to focus on and meet

by Kevin Carney

Brand Journalism

September 6, 20142Comments

Publishing a High Quantity of Quality Posts to Improve Your Website Ranking

Publishing for both Quantity AND Quality Although I did select this image for this post, the idea that we have a situation of Quality vs Quantity frustrates me. While it's true that

by Kevin Carney

Brand Journalism

Inbound Marketing

August 21, 20140Comments

Inbound Marketing Tactics that Generate High Quality Leads

A recent article on a marketing website that has a large readership published a post titled: 5 Inbound Marketing Tactics to Generate Leads For Your Business As I pay attention to what

August 1, 20140Comments

Great Content is the Best Sales Tool in the World | How so?

A well-known author who writes about sales (Marcus Sheridan) has said: Great Content is the Best Sales Tool in the World Why great content is the best sales tool is described in

July 26, 20140Comments

Why is Generating Sales Leads through Web Marketing Hard?

Sometimes it feels a bit ironic that while know how to generate sales leads through web marketing is easy, doing it is hard. There is no black magic to successfully attracting

July 22, 20140Comments

What is SEO and How does it differ from Inbound Marketing?

You've certainly heard the terms Inbound Marketing and SEO, but as the terms are used in different ways by different people, you may be uncertain as to what precisely they

July 14, 20143Comments

Generating Leads via Local SEO Marketing Requires Consistency

A prior post discussed the importance of Quality posts relative to your local SEO marketing efforts for your travel business. Quality both from the perspective of a human being (for

July 14, 20142Comments

Content and Publishing: #1 Local SEO Marketing Success Factor

This post is part of a series about attracting leads to your travel business via Local SEO Marketing. For access to every post in the series, select the link in

by Kevin Carney