February 15, 20210Comments

Digital PR vs Link Building

Featured image attribution: The Castle Group, image URL, and image license. What is Digital PR, and why does it matter? Backlinks, link building, and domain authority are not terms traditional public relations

by Kevin Carney

Brand Journalism

December 4, 20200Comments

Public Relations and SEO

Image credit: drumBeat Marketing This article starts with a very brief summary of the top ranking articles for the search phrase "public relations and SEO". They're presented and summarized in three groupings: SEO

by Kevin Carney

Brand Journalism

May 16, 20150Comments

Journalists Outrank Marketers in Search: Implications for Content Marketing

Journalists Consistently Outrank Marketers in Search What this means is news sites consistently outrank business sites in search results. This is not the same as saying individual journalists know things that individual

by Kevin Carney