Featured image attribution: The Castle Group, image URL, and image license.
What is Digital PR, and why does it matter?
Backlinks, link building, and domain authority are not terms traditional public relations
Testing: link test
Image credit: geminos creative
This article starts with a very brief summary of the top ranking articles for the search phrase "public relations and SEO".
They're presented and summarized in
Journalists Consistently Outrank Marketers in Search
What implications does this have within the world of Content Marketing?
First, news sites consistently outrank business sites in search results.
This is not the same as