What is inbound marketing strategy?

Inbound Marketing

Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and stories to your website, and sharing the best of those articles with others.

The core activity of Inbound Marketing in publishing.

Publishing to a website is called blogging.

For that reason Inbound Marketing could be called Blogging for Business.

It is serious work and is not to be confused with blogging as a hobby.

Once you start getting leads, your inbound marketing strategies helps you turn these leads into customers.
The main focus of inbound marketing is creating quality content that attracts people in your business.

Inbound Marketing Methodology 

Attract

To attract people to your website, publish compelling content that provides answers to their questions at frequent and regular intervals.

Consistency and regularity are key.

Social media and email promotion of content are part of your search engine optimization strategy, but understand they support the core activity of publishing.

Convert

With the help of landing pages that are properly optimized, forms, and compelling calls-to-action converts visitors into qualified leads.

Nurture

Very few of us buy right away. We need time to make the decision. We make little mini decisions. Nudging people along is called Lead Nurturing.

It is done via Marketing Automation software that sends email messages to nudge them along.

 Close

With the help of tools like lead scoring and lead nurturing, you work to transform qualified leads into new business.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Landing page A landing page is a page on a website that encourages the website visitor to take a specific action, which either results in them: 1) leaving some con...
Snippet Post Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, ...
Customer Journey The customer journey is the steps taken and decisions made by a prospect in the course of deciding to buy whatever it is that you sell. The main pu...
Marketing Automation Studies show that (on average, across America) out of every 100 leads your business attracts: 3% are ready to buy now 30% of never going to bu...
Pillar posts A pillar post is one that is well researched, well written, longer (than a snippet post) and reads more like a white paper or tutorial than a snippet....

Leave A Response

* Denotes Required Field