Glossary of SEO, Content Marketing, and Digital PR, and SEO terms

This is a table of contents type post to a collection of "glossary posts" each one of which discusses either a topic category (the headings below) or a specific topic.

There are links up and down on all these posts. So returning to this table of contents, or to a topic category page, is always only one click away.

Content Marketing

Content Strategy


Content Calendar 

Content Promotion 

Content Optimization 

Content Curation 

Evergreen Content 

User-Generated Content 

Content Syndication 

Content Analytics 

CTAs (Call to Actions) 

Content Engagement 

Content Persona 

Guest Posting 

Content SEO 

Pillar Post 

Snippet Post 

Topical Authority 

Topic Cluster

Outbound Link

Discovery Link

Digital PR (Public Relations)

Media Pitch 

Press Release 

Media Outreach 

Influencer Marketing 

Online Reputation Management (ORM) 

Brand Publishing

Crisis Communication 

Social Media PR 

Thought Leadership 

Earned Media vs. Owned Media 

PR Metrics (e.g. Impressions, Reach) 

PR Strategy 

Press Kit 

PR Campaign 

Brand Advocacy

Attraction Marketing 

Lead Generation 

Lead Nurturing

Marketing Automation 

Sales Funnel 

Buyer's Journey

Conversion Optimization


A/B Testing 

Landing Page 

Landing Page Optimization 

CTAs (Call to Actions) 

Conversion Funnel

Content Distribution

Content Syndication 

Social Media Sharing 

Email Newsletter 

Paid Promotion

Content Formats






Case Studies 


Interactive Content

Keywords and Phrases

Target Keywords 

Search Intent 

LSI Keywords (Latent Semantic Indexing) 

Keyword Density 

Keyword Stuffing 

Head Keywords 

Keyword Ranking 

Conversion Keywords 

Competitor Keywords 

Keyword Research Tools (e.g. SEMrush, Ahrefs) 

Link Building 

Link Juice 

Link Farm 

NoFollow vs. DoFollow Links 

Link Building Outreach 

Broken Link Building 

Guest Posting for Links 


Link Earning 

Internal Links

Internal Link Structure

Link Profile

On-Page SEO

Off-Page SEO

Keyword Research

SERP (Search Engine Results Page) 

Domain Authority


Anchor Text 

Meta Tags (Title, Description) 

Crawling and Indexing 

Page Speed Optimization 

Mobile Optimization 

Canonical URLs 

SEO Audit 

Long-Tail Keywords 

Black Hat SEO vs. White Hat SEO 

Algorithm Updates (e.g. Panda, Penguin, Hummingbird)

Google Sandbox Effect

Page Rank

Technical SEO

Schema Markup 

XML Sitemaps 



301 Redirects 

404 Errors


Entity SEO

Entity SEO 


Entity Recognition 

Schema Markup 

Knowledge Graph 

Entity Authority 

Entity-Based Content 

Entity Optimization 

Entity Relationship 

Entity-Centric Search 

Entity Clustering 

Semantic Search 

Entity-Based Ranking 

Entity Attributes 

Local Entity SEO 

Global Entity SEO 

Entity-Based Branding 

Entity Knowledge Panel 

Entity-Based Link Building

Entity-Based SEO Tools

Local SEO

Google My Business 

Local Citations 

NAP (Name, Address, Phone number) 

Local SEO Ranking Factors

Mobile SEO

Mobile-Friendly Design 

AMP (Accelerated Mobile Pages) 

Mobile Usability

Link Building

Link Building 


Link Juice 

NoFollow Link 

DoFollow Link 

Anchor Text 

Link Relevance 

Natural Link 


Guest Posting 

Broken Link Building 

Link Farm 

Link Earning 


Competitor Backlink Analysis 

Link Outreach Email 

Internal Linking 

Link Profile 

Link Building Strategy 

Link Building Metrics 

Social Media Link Building 

Edu and Gov Links 

Link Velocity 

Link Building Outreach Tools 

Link Disavowal

Private Blog Network

Analytics and Metrics

CTR (Click-Through Rate) 

Bounce Rate 

Conversion Rate 

ROI (Return on Investment) 

KPI (Key Performance Indicator) 

Impressions vs. Clicks 

Traffic Sources 

Analytics Tools (e.g. Google Analytics) 

Engagement Metrics

Social Media Marketing

Social Media Strategy 

Social Media Algorithms 

Content Calendar 

Social Media ROI 


Social Media Advertising 

Influencer Collaboration 

User-Generated Content

Email Marketing

Email List Building 

Email Automation 


Open Rate 

Click-Through Rate 

Email Campaign 

A/B Testing 

Email Personalization