This entry is part 25 of 44 in the series Topical Authority

The lead post in this series is Mastering Topical Authority: A Comprehensive Guide to Boost Your SEO.


Once again, I’m writing a post about domain authority based on AlsoAsked identifying that I’m directly answering a question people search for.

I guess if over time people find this post via organic search it was a worthwhile post to write.

The title is a flawed question

The question presupposes the question has an answer other than “higher than in the past”.

It doesn’t.

What matters most is domain authority growth

While domain authority is a metric that is calculated from various measurable inputs, the absolute value of domain authority for your site is not what matters most.

What matters most is continuous improvement.

Kaizen your content?


An American management consultant named W. Edwards Deming transformed Japanese manufacturing after WW2 via a process that came to be known as “kaizen”.

Why Japan? Because Americans thought his ideas were too weird.

Kaizen means “continuous improvement” and is as relevant to the domain authority of your website as it was for Toyota’s manufacturing.

Be a little better every day, every week, every month.

And over time…

As you publish more and better content, as it gets more noticed, it will be linked to more, and your sites domain authority will rise, over time.

While that is easier said than done, in concept, it really is that simple.

So your focus needs to be…


Publish high quality in-depth content that answers questions people are asking (which is one reason I wrote this post), and keep doing it.

That needs to be your focus.

Series Navigation<< What is an example of a domain authority?What is a topical website? >>

Kevin Carney
Kevin Carney

Kevin "fell into" SEO by accident, like many others. The SaaS platform to help writers boost their topical authority came years later after various SEOs said it was something they would like to see.

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