This AI generated image shows a cartoon version of the word "Google" in the usual colors with a cartoon character sitting on the 2nd letter "o" holding a sign that says "domain authority". It was created for a blog post titled "Does Google use domain authority?".
This entry is part 44 of 44 in the series Topical Authority

The lead post in this series is Mastering Topical Authority: A Comprehensive Guide to Boost Your SEO.

Google does not use domain authority as a direct ranking signal, no.

So why does everyone treat it as if it’s an important metric?

Because it’s considered to be a GENERAL indication of how likely the webpages on the site are likely to rank in a Search Engine Result Page (SERP).

And based on my personal experience of publishing content to websites over time, that is true. It IS a an excellent general indication.

Why did I write such a ridiculously short blog post that doesn’t say anything you haven’t read elsewhere?

Because the topical mapping tool AlsoAsked informed me this is something people search for, so I included it in my topical cluster about topical authority for the sake of completeness.

But now I’m done with the series. I hope you found it useful.

Series Navigation<< Is Page Authority important for SEO?

Kevin Carney
Kevin Carney

Kevin "fell into" SEO by accident, like many others. The SaaS platform to help writers boost their topical authority came years later after various SEOs said it was something they would like to see.

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