Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes the best tip for finding a steady stream of fresh...Kevin Carney
Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes how you increase the number of website visitors who...Kevin Carney
Start Transcript Hello, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute addresses a feeling that every Inbound Marketing...Kevin Carney
Successful Inbound Marketing requires frequent publishing of fresh content. However…. everyone I’ve taught to do this at some point gets back to me with the...Kevin Carney
Let me first clarify what this post is not. It is not a comprehensive list of SEO and Inbound Marketing tools, but rather is a list of the essential tool types you need, with...Kevin Carney
The perfect “Google Friendly” website is a very large repository of information that many people find useful and is updated multiple times a day. To illustrate...Kevin Carney
What is the relationship between publishing and SEO? The relationship is very direct. All things being equal (which of course they never are): Websites with more content rank...Kevin Carney
Jenna Marbles may be the most famous person you’ve never heard of. The story goes that a little over five years ago she started making videos both for someone else and...Kevin Carney
Bear in mind the financial goal of a content marketing strategy is to sell goods and services. However unless your website is an eCommerce site that directly sells goods (or...Kevin Carney
This has never really be formulated into a law of marketing, but it should be. People will take actions they are willing to take, and will not take actions they are not...Kevin Carney
In a word, Yes. Google is good at searching text. The ability of Google to search video is only as good as their ability to convert speech into text. For now, they’re...Kevin Carney
It’s not so much that I love lists, but that we love lists. List posts simply work. At least we seem to. I do now wish to come clean that the title of this post is a bit...Kevin Carney
An important follow up question relative to traffic to your website is how huge is huge? The question was posted by someone who a built a marketplace website for freelancing....Kevin Carney
Do you believe a recent survey of young British people (18 to 25 year olds) who were asked to identify their top career choices selected “blogging” more than any...Kevin Carney
White hat SEO activities can be reduced to two words: publishing and promotion. Have you ever noticed that news type websites (even for industry specific news) tend to rank...Kevin Carney
You should use appropriate phrases in your social media profile for your business and some of those might be long tail keywords while others are shorter keywords. The main...Kevin Carney
What website will get more traffic if one website will have only on page SEO and another site only off page SEO? Why?
This question was submitted by someone on Quora. They’re under the impression that on page SEO and off page SEO are separate and distinct and can be be done independent...Kevin Carney
I saw this question on Quora and wondered how many others might think attracting traffic to your website is “easy”. There is an easy way, but it’s generally...Kevin Carney
What do websites gain in asking us for sign in even though we can browse their pages and content for free?
Principally websites gain two things: The ability to better track where you go and what you do on their site. The ability to follow up with you via email (provided the...Kevin Carney
The question is flawed. The question pre-supposes your desire is to rank on page 1 for “a” keyword. Mature websites rank for hundreds of keyword phrases. A better...Kevin Carney
When can you expect seeing your first SEO results and steady organic traffic to brand new blog website on 14 years old domain name with 2-3 new posts a week and ~10 pages (pages remain same)?
It depends. On various things, but mostly: How specialized is your niche (and hence your content)? How competitive is your niche? How much commercial opportunity exists within...Kevin Carney
How do you start your SEO career? It is always interesting to know how people understand that they want to do SEO. Why you start SEOing? What is your background?
Without exception, both myself and everyone I’ve met who does SEO got into the business out of necessity. In my case it was to generate leads for a small business. Other...Kevin Carney
Is ASO the new SEO? Lately I am hearing a lot about app store optimization and is often mentioned as the new SEO (Search Engine Optimization)
SEO and ASO are similar in concept, but not the same thing. SEO stands for Seach Engine Optimization and is the processes of attracting visitors to your website via organic...Kevin Carney
I do not work at Google and I do not have a full and complete answer. I sometimes wonder if anyone, even the people working at Google do. I say this because their algorithm is...Kevin Carney
The #1 criteria is have they successfully done SEO for others before before. Are they basing their advise and strategy on something they’ve successfully done (preferably...Kevin Carney
As the question is WordPress specific my list is mostly WordPress plugins. 404 to Start This plugin eliminates 404 errors when someone attempts to access a page that no longer...Kevin Carney
Prior to Apr 21st, 2015 the Internet was a buzz with news of the upcoming Mobilegedden update from Google. If your website was not mobile friendly, you were truly going to...Kevin Carney
The first tool I use in Google Search Console (the URL of which is google.com/webmasters/tools). The other is Google Analytics. See a large image of any of the images, click...Kevin Carney
What is Grey Hat SEO, what are the Grey Hat SEO techniques, are they riskier for our website or not?
It’s useful to think of what are called Black Hat SEO and Grey Hat SEO as speeding. If one person goes a little faster than the posted speed limit, the odds of getting a...Kevin Carney
Search Engine Optimization (SEO): Why do I need to set keywords and focus on them if good and fresh content is enough for Google searching?
Believe it or not you don’t need to set keywords and focus on them. Keyword research and a focus on keyword phrases is NOT essential to success. Never was. Below are...Kevin Carney
On topic links are links from websites of a similar topic. If your site is about auto body repair, on topic sites would be about cars. Off topic links are links form website...Kevin Carney
Hit Publish more often. SEO gets a lot of focus because just a few short years ago you could successfully rank a fairly small and static website merely by ensuring the SEO...Kevin Carney
How much of the current algorithm used by Google for ranking search results has been made publicly known?
I’ve heard some say “none”, but that is not true. All patents are publicly available and Google has applied for and obtained many patents. The most...Kevin Carney
Before I get to the answer, a little background information is useful. People arrive on your website through a variety of ways, and generally (not always but generally) the...Kevin Carney
Amid all the noise on the Internet about SEO and Inbound Marketing, occasionally I find a true gem of wisdom. These seem sufficiently rare that they’re always worth...Kevin Carney
Absolutely! If using two keywords (or keyword phrases) in one title is natural, by all means do it. Keyword over optimization is not a function of what goes into a post title,...Kevin Carney
Content curation is where you provide a summary and some analysis on content published by someone else. It works and helps draw visitors to your site for the following...Kevin Carney
I’m assuming by the question the person who asked it (I saw it on Quora) wants to attract more visitors to their website via organic search. The ironic thing is the...Kevin Carney
Is there any evidence that mobile sites and responsive design increases conversion rates compared to standard sites on mobile devices?
From one perspective the question became irrelevant on 21 Apr 2015. That was the day Google rolled out the mobile friendly update sometimes called Mobilegedden. For the...Kevin Carney
Are there any tools to track a link that is potentially a target of black hat SEO? Can you determine where the attack is coming from?
My initial response is “a” link is both not much of threat and potentially difficult to detect. A pattern of such links is both easier to detect and should be...Kevin Carney
Advanced Social Messenger is a software tool that automates some of the tasks of interacting with others on Social Media. It takes advantage of many features inherent in many...Kevin Carney
My initial answer is…. “it depends” and it does. I’ve done it for some for as little as $2,000 a month and gotten significant results in 5 months....Kevin Carney
Brett Pearson of Revolve Solar gave me permission to publish an email he copied me on describing the success they’ve had with the program at Inbound Marketing...Kevin Carney
If you’re trying to rank for “a” keyword, you’re leaving aside opportunities to attract organic traffic. Mature websites rank for hundreds and in some...Kevin Carney
It’s been a while since I posted anything about implementing Mautic marketing automation. That is because there as a delay in getting the content for my sales funnel...Kevin Carney
The (very) short answer is SEO generates the lowest cost leads EVER!!!!!! However that’s a very simplistic answer. It takes a lot of work to generate the lowest cost...Kevin Carney