The importance of fresh content (blog post topics) can not be overstated.

The BEST Way to Find a Steady Steam of Blog Post Topics for Your Inbound Marketing

Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes the best tip for finding a steady stream of fresh content ideas. It’s not what you may be expecting. It’s not respond to questions that customers and prospects ask you. It’s not go on online forums and see what questions other…

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Attract More Who Buy by Attracting More Who Don't

Attracting More People to Your Website Who Buy, by Attracting More Who Don’t

Start Transcript Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing minute describes how you increase the number of website visitors who are likely to buy, by increasing the number of website visitors who are not. The principle behind this is that websites that are busier tend to rank higher. Getting your website busier…

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Some business blogging repetition is unavoidable, but there are ways to being too repetitive

Avoiding Feeling You’re Too Repetitive with Your Business Blogging

  Start Transcript Hello, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute addresses a feeling that every Inbound Marketing effort hits sooner or later and that’s when you feel that you’re being too repetitive in what you’re saying. The reality is, there are only so many ways you can express a concept and…

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Being repetitive with Inbound Marketing without doing so with social media helps

The Value of Repetition in Your SEO and Inbound Marketing Efforts

Successful Inbound Marketing requires frequent publishing of fresh content. However…. everyone I’ve taught to do this at some point gets back to me with the feeling that they’ve said everything. They fear they’re running out of topics. Here is what you do when (or even before) that happens to you: Don’t Promote Every Blog Post via…

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SEO and Inbound Marketing tools can help grow traffic and generate leads

Inbound Marketing and SEO Tools to Help Generate Leads Through Your Website

Let me first clarify what this post is not. It is not a comprehensive list of SEO and Inbound Marketing tools, but rather is a list of the essential tool types you need, with some mention of specific and well known tools. Within each tool category there are either zero to dozens of options. Where…

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What does the perfect Google friendly website look like?

How is the perfect “Google friendly” website built and what does it look like?

The perfect “Google Friendly” website is a very large repository of information that many people find useful and is updated multiple times a day. To illustrate this point have you ever looked up the 10 highest ranking sites on the Internet? The list below is as reported on Alexa.com. Google.com: Facebook.com: YouTube.com: Baidu.com: The leading…

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The Importance of Publishing to Website Ranking, Visitors, and Shares

What is the relationship between publishing and SEO? The relationship is very direct. All things being equal (which of course they never are): Websites with more content rank higher. Websites that are updated more often rank higher. Websites that are busier rank higher. All of this is achieved by publishing fresh content are regular and…

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Can Jenna Marbles teach us something important about content marketing?

What can Jenna Marbles Teach Us About Content Marketing?

Jenna Marbles may be the most famous person you’ve never heard of. The story goes that a little over five years ago she started making videos both for someone else and for her YouTube channel. About 5 years ago she published a “break out” video titled “How to trick people into thinking you’re good looking“. At the…

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SEO efforts done in house absolutely can succeed and for small business may BEST be done in house (due to cost)

Can SEO succeed in-house?

Absolutely. Most big businesses do in house SEO. Some do some in house and outsource specific tasks (for example the in house staff may create and manage the editorial calendar and outsource writing). To me the most important question is can small business SEO succeed in house? Small business SEO is an interesting topic due…

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Measuring the success of a content marketing strategy

How can you measure the success of a content marketing strategy?

Bear in mind the financial goal of a content marketing strategy is to sell goods and services. However unless your website is an eCommerce site that directly sells goods (or services) your website is where the sale starts, not where the sales completes. But bearing in mind there is a need to make sales, you…

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The best way to increase organic search traffic is to publish a steady steam of high quality content.

What is the best way to increase organic traffic?

In short, by publishing. The more you publish quality content the more visitors your site will attract through organic search traffic. I know that sounds conceptually easy, and it is. What makes it hard is the discipline needed to generate a steady stream of fresh content every day. I also wish to focus on the…

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The first rule of website conversion is one step at a time. Website conversion generates leads for the business to follow up on.

Online Lead Generation: What is the first rule of website conversion?

This has never really be formulated into a law of marketing, but it should be. People will take actions they are willing to take, and will not take actions they are not willing to take. As part of your Inbound Marketing, your website has some form of Contact Us form. Does it have 19 fields? If…

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Including a transcript in blog posts that contain videos strengthens the SEO of the blog post and makes it much easier to find.

For SEO purposes, should I put the transcript of my videos in my blog posts?

In a word, Yes. Google is good at searching text. The ability of Google to search video is only as good as their ability to convert speech into text. For now, they’re not good at that. To see how bad they are upload a video to YouTube then turn on the close captioning as you…

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The use of lists in your blog posts results in their being shared and read more often

Why Blog Posts With Lists Have More Impact and Are Shared More

It’s not so much that I love lists, but that we love lists. List posts simply work. At least we seem to. I do now wish to come clean that the title of this post is a bit misleading. It implies I know why blog posts with lists are shared more. I don’t. I do have…

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Attracting huge traffic to your website takes time, energy, focus, and money.

How do I get huge traffic for my website and how should I market?

An important follow up question relative to traffic to your website is how huge is huge? The question was posted by someone who a built a marketplace website for freelancing. His main problem is he is in a very crowded competitive market. So his options are: Spend a massive amount of money to out-publish his…

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If blogging is a viable career option, you know it's come into it's own and is useful for marketing.

If Blogging is a Valid Career Choice, It’s Valid Marketing

Do you believe a recent survey of young British people (18 to 25 year olds) who were asked to identify their top career choices selected “blogging” more than any other answer. They believe they can make 8,500 pounds a month blogging. They think so because some people do. To me, this validates the idea of…

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Does it make sense to buy blog traffic? Isn't organic traffic free?

How can I buy traffic to my blog?

You have lots of options. The hard part is to figure out which options will be most effective for your business niche and that will take some up front research followed by some trial and error. Buy Traffic Through Ads You can post ads on the Internet in various formats: Google Adwords LinkedIn Facebook There are…

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What hat SEO consists primarily of publishing good stuff and promoting that stuff to others.

What are the most effective White Hat SEO Methods?

White hat SEO activities can be reduced to two words: publishing and promotion. Have you ever noticed that news type websites (even for industry specific news) tend to rank higher than business blogs? Every wonder why? It’s because they’re very large repositories of quality content that are updated frequently. When you want your website to…

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The long tail is not just a keyword strategy, it's also a business strategy of being appropriate specialized so you stand out more within your niche.

Should I use long tail keywords or short tail keywords for social media profiles of my business?

You should use appropriate phrases in your social media profile for your business and some of those might be long tail keywords while others are shorter keywords. The main thing is to accurately reflect what your business does. In this post I’d like to discuss a broader point. The Long Tail is not JUST a…

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What is most important? On page SEO or off page SEO?

What website will get more traffic if one website will have only on page SEO and another site only off page SEO? Why?

This question was submitted by someone on Quora. They’re under the impression that on page SEO and off page SEO are separate and distinct and can be be done independent of each other. That is simply not the case. I find it useful to think of SEO as a machine (metaphorically speaking) with LOTS of…

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Buying website traffic is the easiest way to get traffic, but it's expensive and also of low qality

What is the easiest way to market/drive traffic to your website?

I saw this question on Quora and wondered how many others might think attracting traffic to your website is “easy”. There is an easy way, but it’s generally too expensive for small businesses. The easy way is to buy it through Google Adwords and to outbid others bidding for the same set of keyword phrases…

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Capturing visitor information on your website allows you to follow up via email marketing or marketing automation.

What do websites gain in asking us for sign in even though we can browse their pages and content for free?

Principally websites gain two things: The ability to better track where you go and what you do on their site. The ability to follow up with you via email (provided the required an email address. Bear in mind that marketing goods and services through a website is much more than just attracting visitors. You need…

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obtaining a first page position in a Google SERP matters

How to know if first page seo results for a certain keyword are “outrankable” or not?

The question is flawed. The question pre-supposes your desire is to rank on page 1 for “a” keyword. Mature websites rank for hundreds of keyword phrases. A better question is how do you attract visitors to your website through organic search. To that question there are four main success factors: Publish a lot of content…

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seo results

When can you expect seeing your first SEO results and steady organic traffic to brand new blog website on 14 years old domain name with 2-3 new posts a week and ~10 pages (pages remain same)?

It depends. On various things, but mostly: How specialized is your niche (and hence your content)? How competitive is your niche? How much commercial opportunity exists within your niche? At the risk of giving an extremely large range, I’ll say somewhere between 6 months and never. The reasons for the answer maybe being “never” is:…

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How to be an SEO, how to become an SEO analyst

How do you start your SEO career? It is always interesting to know how people understand that they want to do SEO. Why you start SEOing? What is your background?

Without exception, both myself and everyone I’ve met who does SEO got into the business out of necessity. In my case it was to generate leads for a small business. Other people I’ve met started as webmasters. Still others come from a more traditional marketing background. I believe what keeps us there is SEO (or…

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ASO, app store optimization, SEO, search engine optimization, inbound marketing

Is ASO the new SEO? Lately I am hearing a lot about app store optimization and is often mentioned as the new SEO (Search Engine Optimization)

SEO and ASO are similar in concept, but not the same thing. SEO stands for Seach Engine Optimization and is the processes of attracting visitors to your website via organic search. ASO stands for App Store Optimization and is the process of attracting app store visitors (such as Google Play) to your app. Think for…

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Google hires human search quality raters to help them improve the quality of their search results

How does Google test their search engine? And verify algorithm updates are “better”?

I do not work at Google and I do not have a full and complete answer. I sometimes wonder if anyone, even the people working at Google do. I say this because their algorithm is enormous and it may be beyond the mental capacity of any one person to understand every aspect of it. However,…

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Vetting a potential SEO agency is not easy as there is an enormous amount of false information about SEO being shared on the Internet.

What are the Tips for Finding a Quality SEO Service?

The #1 criteria is have they successfully done SEO for others before before. Are they basing their advise and strategy on something they’ve successfully done (preferably multiple times) or are they repeating things they’ve heard others say they think make sense? Before I elaborate in more detail about what you do want to hear, let…

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A list of 9 WordPress plugins with SEO benefiits and 3 additional plugins with other benefits.

What are SEO experts’ top 10 SEO tools for WordPress? Why?

As the question is WordPress specific my list is mostly WordPress plugins. 404 to Start This plugin eliminates 404 errors when someone attempts to access a page that no longer exists (or never did). Excessive 404 errors are reported to have a negative impact on your sites search ranking. It’s easy to configure this plugin…

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mobilgeddon, mobile friendly, website ranking

Was Google’s Mobilegedden Algorithm Update Hype? Is Mobile Friendly Not Required?

Prior to Apr 21st, 2015 the Internet was a buzz with news of the upcoming Mobilegedden update from Google. If your website was not mobile friendly, you were truly going to suffer. However, last week on Quora two people told me they have websites that are not mobile friendly, yet they continue to rank very…

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growing organic search traffic

How will we can cross-check whether our SEO campaign is working or not?

The first tool I use in Google Search Console (the URL of which is google.com/webmasters/tools). The other is Google Analytics. See see a large image of any of the images, click in the image. Within Google Search Console Under Search Analytics, you’ll see how many clicks through your site has received in the last 30…

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Grey hat SEO techniques are risky. Just publish good stuff and a lot of it!

What is Grey Hat SEO, what are the Grey Hat SEO techniques, are they riskier for our website or not?

It’s useful to think of what are called Black Hat SEO and Grey Hat SEO as speeding. If one person goes a little faster than the posted speed limit, the odds of getting a ticket are slim. When everyone starts to travel significantly faster than the posted speed limit, the cops setup a speed trap to…

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Do you need to focus on keywords to achieve SEO success?

Search Engine Optimization (SEO): Why do I need to set keywords and focus on them if good and fresh content is enough for Google searching?

Believe it or not you don’t need to set keywords and focus on them. Keyword research and a focus on keyword phrases is NOT essential to success. Never was. Below are Google Analytics graphs showing total traffic to two websites where the total keyword research done was ZERO. To view larger images click in either…

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Which is better? On-topic links or off-topic links?

What are on topic links and off topic links? Which one is better?

On topic links are links from websites of a similar topic. If your site is about auto body repair, on topic sites would be about cars. Off topic links are links form website of a different topic. Using the same example as above, a link from a clothing site would be off topic. One of…

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SEO success requires persistence in publishing quality content.

What will be your next steps if your SEO methods or technique does not work in your website?

Hit Publish more often. SEO gets a lot of focus because just a few short years ago you could successfully rank a fairly small and static website merely by ensuring the SEO technical aspects were properly attended to. Those days are over. What it takes today is the publishing of a fairly large repository of…

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increase google ranking, seo, inbound marketing, organic traffic visitors

How much of the current algorithm used by Google for ranking search results has been made publicly known?

I’ve heard some say “none”, but that is not true. All patents are publicly available and Google has applied for and obtained many patents. The most noteworthy of which is the first one, whose somewhat cryptic title is…. Method for node ranking in a linked database In theory if you were to comb through each…

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seo, inbound marketing, organic search traffic, referral traffic

How do I boost traffic and gain more presence for a new blog?

Before I get to the answer, a little background information is useful. People arrive on your website through a variety of ways, and generally (not always but generally) the top 2 are: Website Visitors from Organic Search Traffic These are people who wound up on your website in response to a Google search. One of…

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Google ranking of high quality content that is useful

Minimalist SEO for non Technical Start Up Founders and Small Business Owners

Amid all the noise on the Internet about SEO and Inbound Marketing, occasionally I find a true gem of wisdom. These seem sufficiently rare that they’re always worth sharing. This time it’s Jayson DeMers a contributor to Forbes magazine. The article in question is titled….. Back To Basics: Why You Should Try A Minimalistic SEO…

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Do you need to focus on keywords to achieve SEO success?

Can I use two keywords in one same title tag or would that be over optimization?

Absolutely! If using two keywords (or keyword phrases) in one title is natural, by all means do it. Keyword over optimization is not a function of what goes into a post title, but rather is a function of what goes into the post in it’s entirety. The image above this post is intended to be…

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Blogging for business (aka Inbound Marketing) is mostly about publishing

How can I maintain my blog to get real traffic?

To rank your website, you need to become a publisher. This is the part some people don’t want to hear. Search Ranking Success is All About Publishing The four major success principals to attracting high levels of traffic via organic search are: Quantity In general (for every rule I state there are exceptions, but in…

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Using content curation to grow the organic search traffic to your website

Why Content Curation Helps Attract Organic Search Visitors to Your Website

Content curation is where you provide a summary and some analysis on content published by someone else. It works and helps draw visitors to your site for the following reasons: If It’s Good, It’s Good, Independent of Who Wrote It If the content answers a question well, or makes a good point, does it matter…

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SEO success requires persistence in publishing quality content.

What is the single best piece of SEO advise to grow website traffic?

I’m assuming by the question the person who asked it (I saw it on Quora) wants to attract more visitors to their website via organic search. The ironic thing is the question itself leads you down the wrong path. The question implies what is most important about being found through Internet search is SEO. While…

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The question asked is do sites that are mobile friendly convert better than equivalent sites that are not?

Is there any evidence that mobile sites and responsive design increases conversion rates compared to standard sites on mobile devices?

From one perspective the question became irrelevant on 21 Apr 2015. That was the day Google rolled out the mobile friendly update sometimes called Mobilegedden.   For the question to be valid, your non mobile friendly site must show up in the SERP (Search Engine Result Page) of someone who conducts a Google search (and based…

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Is malicious link building a real thing? is it necessary to monitor our sites for such activity?

Are there any tools to track a link that is potentially a target of black hat SEO? Can you determine where the attack is coming from?

My initial response is “a” link is both not much of  threat and potentially difficult to detect. A pattern of such links is both easier to detect and should be easier to detect. But to directly answer the question, I know of no tool that specifically monitors for malicious links in the same way that…

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Advanced Social Messenger is a software tool that makes it easy to grow your social media connections and generate leads through social media

Using Advanced Social Messenger to Generate Quality Leads

Advanced Social Messenger is a software tool that automates some of the tasks of interacting with others on Social Media. It takes advantage of many features inherent in many social media platforms to allow you to make contact with others. Sometimes in ways that are a little intrusive, and sometimes in ways that are very unobtrusive.…

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inbound marketing lead generation, mass marketing, advertising

How much does inbound marketing cost? Not per lead, but rather per monthy.

My initial answer is…. “it depends” and it does. I’ve done it for some for as little as $2,000 a month and gotten significant results in 5 months. However how quickly it delivers results varies from niche to niche. Most reputable agencies I’ve spoken to have a $5,000 per month minimum commitment, and it takes…

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Revolve Solar is another Inbound Marketing University Success Story

Inbound Marketing University Success Story: Revolve Solar

Brett Pearson of Revolve Solar gave me permission to publish an email he copied me on describing the success they’ve had with the program at Inbound Marketing University. They initially used the services of a college intern to generate content for them, then added the intern as an employee when it because clear that Inbound…

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Working to rank for "a" keyword is off topic since mature websites rank for hundreds of different keyword phrases.

What should I do to get a keyword ranking on Google’s first page? What are some tips?

If you’re trying to rank for “a” keyword, you’re leaving aside opportunities to attract organic traffic. Mature websites rank for hundreds and in some cases thousands of different keyword phrases, some appear on page 1 of the search engine result page, other appear on page 42. The key to ranking is for your site to…

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Capturing visitor information on your website allows you to follow up via email marketing or marketing automation.

Mautic Marketing Automation Update for Inbound Marketing University

It’s been a while since I posted anything about implementing Mautic marketing automation. That is because there as a delay in getting the content for my sales funnel ready. What I describe below is what I’ve done and the purpose of my sharing it is to provide a template for people who just now embarking…

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SEO attracts visitors to your website, Inbound Marketing is the fuller effort of converting visitors into leads

Why SEO is important For Businesses? How does it Generate Leads?

The (very) short answer is SEO generates the lowest cost leads EVER!!!!!! However that’s a very simplistic answer. It takes a lot of work to generate the lowest cost leads ever. Important SEO point #1 SEO stands for search engine optimization. It causes your website to rank high in Google for a set of keyword…

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