You can pay for SEO (Inbound Marketing actually) with sweat equity when you know how to do it.

How can I get more traffic for my website if I don’t want to pay money?

Instead of paying with money you can pay with time and effort. The core activity of attracting visitors through organic search is publishing quality content at frequent and regular intervals, and to do so until enough people show up to your website to make it work for you and your business. Links to your content are…

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How to compare Google Analytics data for two different time periods

Comparing Google Analytics Data from Two Different Time Periods

Video Transcription Starts Hi this is Kevin of Inbound Marketing University. This question was put forth by one of the members and the question is…. in the coaching sessions I have shown a month over month improvement of the last 30 days to the immediately preceding 30 days. The question was….. how do I do…

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Is malicious link building a real thing? is it necessary to monitor our sites for such activity?

How does Google know that you are using negative SEO?

The phrase negative SEO seems to have two fairly distinct meanings, and to ensure I properly answer this question I’ll address both. Negative SEO is Practices Google Prohibits A good example of such a practice is buying links from companies that accept money in exchange for links. What’s important here is to understand that while…

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inbound marketing campaigns, landing pages, gated content, lead generation

What is an Inbound Marketing Campaign? How does it Generate Leads?

Hubspot provides a definition that seems somewhat on target and somewhat off target. They define an Inbound Marketing campaign as…. concentrated efforts that align all of your marketing channels around a single message and goal. That works as long as you have a realistic idea of what the goal is. The Purpose of Inbound Marketing…

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The most basic SEO concepts are how Google rates the quality of web pages and that successful Inbound Marketing looks like journalism more than marketing.

What Are Some Basic SEO Concepts that Enhance Visitor Satisfaction?

This is a two part answer and each part will be addressed separately. What we call SEO is the technical aspects of a larger effort known as Inbound Marketing, and Inbound Marketing looks more like journalism than it does like “pure” marketing. Google has clear quality guidelines which most people do not know and are…

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content marketing contains SEO which is the technical part

What is Content Marketing in SEO? How do you attract website visitors?

The question as asked gives an incorrect impression. The question implies that Content Marketing is somehow a subset of SEO when in fact it’s the other way around. Content Marketing is using the publishing of content (mostly to your website) to market your products or services. Strictly speaking it is not necessary for Content Marketing to…

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Is there any difference between doing SEO for a brand new site vs an older site?

What is the Difference of Doing SEO of an Entirely New Website and an 18 Month Old Website?

Hopefully there is none, but… My initial response is there is no difference between doing SEO for a brand new site vs an older site, but upon a short reflection I realize that is not necessarily true. The two “possible” differences that jump out at me are: The older website is probably past the Google…

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What it takes to be successful with SEO is consistence and persistence, and a bit of trial and error (for conversion).

What is the Single Best Piece of SEO Advise to Attract Visitors and Generate Leads?

The best advise I’ve ever heard about how to be successful in attracting visitors to your website via organic search and converting website visitors into leads is not SEO advise per se, but rather life advise. The secrets to success are consistency and persistence. You want a million people to show up to your website?…

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Long tail keyword phrases make it easier to rank for keyword phrases with lower search volumes.

How do You Use Long Tail Keywords for SEO to Attract Visitors?

Overview and Background First, let me give a very brief overview of keywords, then I’ll define long tail keywords and explain why they matter and how you use them. Keywords is one of the central concepts in ranking websites, but most people I talk to focus on “How do I rank #1 on Google?” without…

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SEO success requires persistence in publishing quality content.

What are the Basic Requirements of SEO for a Well-Ranked Website?

In way the question is misleading because of the focus on SEO. SEO (Search Engine Optimization) is a necessary foundation to having your website rank high in Google searches, but in and of itself it’s insufficient. The technical aspects of SEO must be taken care of, but by using WordPress and setting things up correctly that…

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You must find fresh blog post topic ideas DAILY for your content marketing.

What is Your Best Tip for Content Freshness in Blogging for Your Business?

In short, the best tip is to look at Content Marketing as if it is journalism, rather than thinking of it as “just” marketing. Content marketing is really where journalism and marketing intersect. First, The Marketing Aspect of Content Marketing Clearly you do want to sell something, or content marketing would be meaningless to you.…

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Links from other websites and links internal to your website are extremely important to the SEO of your site.

Does Having Multiple Domains Pointing to a Same Page Hurt Your Website’s Google Visibility?

Pointing to? No. In fact quite the opposite. Moz just released their bi-annual Search Engine Ranking Study where they correlate various factors to high ranking websites. The second highest correlation with a high search ranking was the number of unique IP addresses that link to a web page. The correlation for that factor was 0.31. While…

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Small websites outrank larger websites when the content serves a specialized niche with little to no competition.

Why do Small Sites Outrank Large Sites? Isn’t Content Key?

The answer is because the Google algorithm is very sophisticated in terms of what content is deemed to be of high quality. This is described in great detail in a document Google titles the Search Quality Rating Guide. Allow me to summarize (and this is the ultimate in being a condensed version). Search Query and…

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This picture has absolutely nothing to do with link building and the importance of links to SEO, but it's a cool picture.

Content Marketing: The Importance of Links to Web Page Search Ranking

Every year at this time two interesting things happen: The Earth passes through the debris field of the Swift-Tuttle comet (which we call “the tail”), some of which enters are atmosphere resulting in a much higher than average number of shooting stars. Moz publishes their bi-annual report of search engine ranking factors, the 2015 edition of…

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Business blogging is a structure methodological systematized way of attracting your audience to your website.

Business Blogging Essentials to Attract Your Crowd for Busy Entrepreneurs

Bearing in mind that the goal is not to publish blog posts per se, but rather to use business blogging as the core of your Inbound Marketing efforts, this article discusses how you prioritize your time and effort. As a busy entrepreneur there are limits to how much time and effort you have, so using…

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Capturing visitor information on your website allows you to follow up via email marketing or marketing automation.

Mautic Marketing Automation | Types of Forms

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business Mautic provides the ability for one way integration’s into various other systems: social media marketing, email…

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Your website structure has a strong effect on the SEO of your website.

Why Should You Publish Mostly Short Blog Posts to Your Website?

Start Video Transcription Hi, I’m Kevin of Inbound Marketing University, and this Inbound Marketing Minute discusses the benefits of short posts. I’ll list three. First, we tend to go online looking for answers of one form or another. And when we’re looking at a search engine result page we’re trying to figure out where is…

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There is a primary content marketing skill people don't tell you to work on, and that's too bad.

What is the Critical Content Marketing Skill People Don’t Talk About?

The “How to” advice leaves this one out It’s not how to build great blog post titles. It’s not how to write great compelling content. Those are important, but they come a little later in the process. The critical content marketing skill people don’t give advise on how to learn better is finding a steady…

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This chart shows which marketing automation vendors have how much market share by users and by revenue.

Why do so Few Companies Use Marketing Automation to Nurture Leads?

The payoff can be enormous… So what’s the issue? Why do so many companies not implement marketing automation while others implement it very poorly? It’s a case of money and time. Until recently marketing automation software packages were expensive, such that small businesses were simply left out. But that doesn’t explain larger businesses who pay…

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Strong keywords provide an advantage in your SEO and Inbound Marketing, but.....

Do Keywords Still Matter in SEO and Inbound Marketing?

Yes, but… From the perspective of the SERgolden P, not nearly as much as the last time I did this simple experiment (I redo this experiment every few months). Notice the two SERPs (Search Engine Result Pages) below. To see the image larger, double click in the image for an expanded view. First search: successful…

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online marketing, seo, networking, publish speaking, social media marketing

Online Marketing is Not Better Than Offline, They Support Each Other

While it’s true I have had tremendous success with online marketing, and I have been known to make the claim that online marketing is inherently “better” than offline marketing, I do not believe in abandoning offline marketing. Some forms of online marketing are very effective. Others are very ineffective. What I propose abandoning is advertising, even…

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Marketing automation software can help you move prospects along their buyers journey one step at a time to the goal of them buying your products or services

The Buyers Journey, Content, and Marketing Automation to Nurture Leads

Content marketing is marketing through publishing content. Inbound marketing is content marketing with a focus on attracting people to your website. Lead nurturing is walking people through their buyers journey once a website visitors becomes a lead. This occurs when they fill out a form and you then have a name and an email address…

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You need to publish the bulk of your content to YOUR website because that is where you control the rules.

Why Does Your Content Marketing Need to Occur Mostly on Your Website?

LinkedIn recently and quietly turn off the ability to export contacts. Google recently announced Goolge+ profiles will no longer be the “universal ID” used by all Google apps. Back in April Facebook changed what appears in news feeds, emphasizing posts from news organizations and close friends, and de-emphasizing updates on business pages. As a business owner…

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Agencies think a lot in terms of campaigns which tends to mean ads, whereas content marketing is publishing.

With Content Marketing Continuity is More Important Than Campaigns

It’s meaningful when big companies move Content and Inbound Marketing in house because the agencies they work with don’t get it. And according to the Harvard Business Review this is starting to happen in a big way. A survey was conducted last year which determined that 13% companies no longer worked with outside agencies for just this…

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Some we fail to attend to our social media privacy settings we can share personal details we did not intend to.

When Social Media Sharing Benefits Marketers and Crooks Alike

Striking the right balance between convenience, privacy, and security. Social media has caught on in large part because of how convenient it is to stay in touch with friends and family. However, privacy settings for many social media sites is complex and when we don’t pay attention to how they’re configured we sometimes share personal…

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Your website structure has a strong effect on the SEO of your website.

How Does Your Website Internal Link Structure Affect Your SEO?

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. This Inbound Marketing Minute discusses the topic of website structure. Whether you appreciate it or not your website has a structure that potentially helps your website be found by people through organic search, or hurts that effort. The structure of your website consists of two…

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Many many short posts will grow your website traffic through organic search faster than fewer longer posts.

Short and Focused Content is Your Key to Inbound Marketing Success

We live in an age of diminishing attention spans. The speed with which we comprehend a web page is a huge factor in the user experience. Why do you search online? According to Google (and I think they’re spot on) is to find things, learn things, or do things. They refer to this as the…

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Repurposing content has two main benefits: different people learn better in different formats, and different content on the same topic helps with SEO.

Why Repurposing Content Matters for Search Engine Optimization and Lead Generation

What Re-Purposing Is Re-purposing content is conveying the same topic, point, or answer in various formats. Examples of different forms are: Blog posts Videos Slideshare decks Email messages Infographic eBooks Success Stories An article I found recently goes a bit overboard (in my opinion) by suggesting you can re-purpose content 10 different ways, but that’s…

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small business inbound marketing communities to attract visitors and generate leads

Why You Want People on Your Website Who Are NOT Prospects

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute addresses a comment that was made to me twice last week by two separate people. The comment they made was… they only want people on their website who fit their buyers persona and who are likely to buy from them. The…

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small business marketing execution is more important than strategy

Small Business Marketing Execution is More Important Than Strategy

Well, not really. But being in motion is better than not being in motion. So while the people who tell you to work on strategy before you execute on your small business marketing strategy have a very valid point, I’ve met too many small business owners who work on strategy and take only the smallest…

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You want more people on your website who aren't buying because their presence helps attract more people who will.

Why You DO Want Visitors to Your Website Who Never Buy

People occasionally say to me to they only want people on their site who fit their prospect profile and who are likely to buy from them. People who say that are missing a very important point about Inbound Marketing. Your Website is an Online Magazine The more you understand the basic idea of your website being…

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How do you know which small business marketing companies are worthy of your trust (and money)

Marketing Companies for Small Businesses | Generating Leads on a Budget

The Problems with Small Business Marketing…. Are that you hear experts contradict each other. Too many falsely pitch “the easy way” that doesn’t work. Trial and error is expensive. Sometimes VERY expensive. And the solution to small business marketing is simultaneously both simpler and more complex than what most people think. It’s also not the…

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small business inbound marketing communities to attract visitors and generate leads

Benefits of Small Business Inbound Marketing within a Community of Others

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute discussed the benefits of doing Inbound Marketing for your small business within a community of other people doing Inbound Marketing for their small businesses. Some of the advantages are: You can find accountability within the community to help you stay on…

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Where to effectively advertise your small business varies between types of small busiensses

Where to Advertise Your Small Business | Getting Attention and Generating Leads

This is not “just” the usual rehash of ideas you’ve heard a thousand times. This is a somewhat curated list of effective advertising techniques which small business owners have told me is working for their small businesses, for various types of small businesses, as well as what’s working for my own. This list of where…

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you can build a business by providing a starting and growing a community who gets what you're doing and is likely to buy your products and services

How to Market a New Business and Generate Interest by Building a Community

You’ve Heard This All Before, But… Let me just get that out of the way. I’m pretty sure nothing in this article will be new to you, so my goal is not to present a mere list of ideas, but rather to present a set of priorities. As a small business owner you wear many…

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Inbound marketing is a way of generating leads, marketing automation is a way of nurturing leads.

The Value of Combining Inbound Marketing with Marketing Automation

Inbound Marketing is… Attracting visitors to your website and converting website visitors into leads. This is done by: Publishing content Social media promotion Getting the attention of the search engines Capturing email addresses through gated content (eBooks, videos, etc). I know the above list makes light of the consistency of publishing that is required, but…

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Writing strong SEO meta descriptions encourage people to click through to your website and generate more organic search traffic

How to Write Strong SEO Meta Descriptions for Your Blog Posts

Start Video Transcription Hi, This is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute is about creating strong SEO meta descriptions. Bear in mind that the meta description you write is the first thing that someone see’s on or aboput your website. They’ve done a search, they’re looking at a search engine result page…

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website visitors, organic search traffic, website conversion

Website Visitors from Organic Search and Conversion | Striking the Balance

What Matters Most? Visitors or Conversion? Of course it’s a false choice, although people have discussed this question with me as if it wasn’t. Your business and your Internet marketing efforts MUST strike a balance between the two. If your website has enormous levels of organic traffic, but converts very poorly, that’s as bad as…

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local seo marketing services, local seo marketing options, inbound marketing

Austin Small Business Local SEO | What it Takes to Rank Your Website

Need local SEO marketing services in or around Austin, TX? Been shopping around? Confused about options? Being confused is understandable. There is a lot of mis information floating around out there. It can be hard to know who to believe. Let me first direct you to our Inbound Marketing Success Stories page so you can…

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Austin, TX local SEO marketing services options and costs

Cost of Small Business Local SEO Marketing Services in Austin

Own a small business in Austin? Need local SEO marketing services? What are your options? Full service agency (might or might not be located in Austin). Consultant (are generally local). Do it in house Some combination of the above The trade offs you’ll make are cash outlay, amount of effort for you and/or your staff,…

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This post ranks incredibly high in Google for the keyword phrase "tripod alternative"

Why Does This Post Rank so High in the Google Search Engine Result?

This question was asked yesterday by a member of the community who wants to outrank that page. We’ve all heard there are 220+ factors influencing the ranking of a webpage for a specific search phrase, but you do not however have to know all of them to see why a certain page ranks to high.…

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Within Inbound Marketing University, we share blog posts among members to encourage, which means linking to, commenting upon, and sharing via social media.

Inbound Marketing University: Sharing blog post with other members of the community

How to Subscribe to the Inbound Marketing University Sharing Forum How to Submit a Blog Post to the Inbound Marketing University Sharing Forum Video Transcription for Video 1 Hi, This is Kevin with Inbound Marketing University. This video shows you how to subscribe to the sharing forum within Inbound Marketing University and the reason you…

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inbound marketing, local seo marketing costs, lead generation

Local SEO Marketing Costs: Options for Ranking Your Small Business on Google

So You Want to Rank High in Local SEO? The good news is ranking locally your business website locally requires less publishing than ranking globally. The sites you’re competing with will be smaller and most likely updated infrequently. The bad news is ranking locally requires everything ranking nationally or globally does, plus more. The more is not…

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Meta descriptions are the "headlines" of the post that shows in the SERP. It needs to say some form of "pick me".

The Importance of Setting Strong SEO Meta Descriptions

Start Video Transcription Hi,. I’m this is Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about Meta Descriptions. You will hear people say that meta descriptions do not matter. And you will also hear people say that meta descriptions are critically important. So how can that be? What’s happening is they’re not talking…

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Capturing visitor information on your website allows you to follow up via email marketing or marketing automation.

Mautic Marketing Automation | Integrating MailChimp into Your Mautic System

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business Mautic provides the ability for one way integration’s into various other systems: social media marketing, email…

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marcus sheridan with excellent advise on video marketing the defies common knowledge

Marcus Sheridan on Video Marketing Success Factors: Content that Delivers

Marcus Sheridan on Video Marketing If you don’t know of Marcus Sheridan you should check him out. His website is The Sales Lion is where he blogs about what he’s learned about content marketing starting as the marketing guy for a company that sells and installs fiberglass pools. There are many people who talk about content marketing…

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How to install the Mautic tracking pixel onto your WordPress website using the Mautic WordPress plugin

Mautic Marketing Automation | Installing the Tracking Pixel on Your WordPress Website

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post shows how to add your Mautic tracking pixel to your WordPress website. Video…

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It is very important to capture email addresses on your website and follow up with leads through email marketing or preferably marketing automation.

The Importance of Capturing Email Address on Your Website

Start Video Transcription Hi,. I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute talks about the importance of capturing email addresses on your website. Those studies that show things show that what works in terms of converting people you don’t know into paying customers online is the attraction of people to your website through…

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How to import multiple CSV files into one Mautic Marketing Automation lead list.

Mautic Marketing Automation | Updating a List from Multiple CSV Files

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post shows shows how to add leads from multiple CSV files onto one Mautic…

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Importing Leads into the Mautic Open Source Marketing Automation System from another system.

Mautic Marketing Automation | Importing Leads onto a List from CSV Files

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business This specific post shows how to import leads into the Mautic Open Source Marketing Automation system…

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