Image of old vintage Avis Unique Selling Proposition that really helped grow their business.

In Closing: Your High Growth Unique Selling Proposition

Getting your USP right is not quick and is not easy, but when you get it dialed in right, it carries your business.

It explains to people in very few seconds what your company is all about. It allows people to know what you can do for them, without requiring them to think.

But…. Getting it right takes time, effort, testing, and iteration after iteration after iteration. But going through the effort helps in so many other areas of your business, that you can’t afford not to spend time working out what yours is.

This article is part of a series

If you somehow wound up on this page, with no context, the section above will be confusion. That is because this article is part of a series. For the full series, select the link below.

Creating Your Unique Selling Proposition (Brand Strategy)

 

Related Posts

How to Craft a High Growth Unique Selling Proposition Once you’ve got background information on the whole USP thing, how do you craft YOURS? I found a great method described in a blog post titled 5 Way...
Small Businesses Acknowledge that Customers Are Critical to Their Succ... Really? Businesses Need Customers? The title of this post is the actual first part of the opening sentence of an article published on emarketer.com t...
The Value of Combining Inbound Marketing with Marketing Automation Inbound Marketing is... Attracting visitors to your website and converting website visitors into leads. This is done by: Publishing content ...
Marketing on a Small Budget? Get Results on a Low Budget with DIY Mult... You Have Experts Already You and your team know your stuff. Your prospects and clients have questions. Use the experts in your business to answer ...
Why Small Business Online Marketing Services Don’t Attract Organ... It's The Economics, Stupid I'm not calling YOU stupid. That statement is directed at agencies and consultants who sell small business SEO packages fo...

Leave A Response

* Denotes Required Field