Getting your USP right is not quick and is not easy, but when you get it dialed in right, it carries your business.

It explains to people in very few seconds what your company is all about. It allows people to know what you can do for them, without requiring them to think.

But…. Getting it right takes time, effort, testing, and iteration after iteration after iteration. But going through the effort helps in so many other areas of your business, that you can’t afford not to spend time working out what yours is.

This article is part of a series

If you somehow wound up on this page, with no context, the section above will be confusion. That is because this article is part of a series. For the full series, select the link below.

Creating Your Unique Selling Proposition (Brand Strategy)


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