Image of old vintage Avis Unique Selling Proposition that really helped grow their business.
This entry is part 11 of 11 in the series Unique Selling Proposition

Getting your Unique Selling Proposition (USP) right is not quick and is not easy, but when you get it dialed in right, it carries your business.

It explains to people in very few seconds what your company is all about. It allows people to know what you can do for them, without requiring them to think.

But…. Getting it right takes time, effort, testing, and iteration after iteration after iteration. But going through the effort helps in so many other areas of your business, that you can’t afford not to spend time working out what yours is.

Series Navigation<< How to Communicate Your High Growth Unique Selling Proposition

Kevin Carney
Kevin Carney

Kevin "fell into" SEO by accident, like many others. The SaaS platform to help writers boost their topical authority came years later after various SEOs said it was something they would like to see.

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