Getting your Unique Selling Proposition (USP) right is not quick and is not easy, but when you get it dialed in right, it carries your business.
It explains to people in very few seconds what your company is all about. It allows people to know what you can do for them, without requiring them to think.
But…. Getting it right takes time, effort, testing, and iteration after iteration after iteration. But going through the effort helps in so many other areas of your business, that you can’t afford not to spend time working out what yours is.