This AI generated image of a baseball bat flexing and braking as it makes contact with a baseball represents the concept of "image" which in the context of the blog post this image accompanies is about the impact of topical authority on search rankings.
This entry is part 14 of 44 in the series Topical Authority

The lead post in this series is Mastering Topical Authority: A Comprehensive Guide to Boost Your SEO.

No evidence based research?

I use AI engines for research and for the generation of ideas about what to write about and what perspectives might be interesting.

For this post I went to my preferred AI tool, Perplexity AI, and entered the following prompt:

“Has anyone done any evidence based analysis on the impact of topical authority on search rankings?”.

Five such examples were provided, with links, so I read all five.

They contained nothing resembling evidence based research.

They were all “What is? Why should you care? How do you do it?” posts.

I conclude that “topical authority” is a definition, rather than a set of ranking signals or a measurable outcome of any kind.

We define topical authority is that being the thing that high ranking sites have.

Does this mean “topical authority” is a framework?

Yes, I think.

And it’s a very useful one.

As this post is part of a series about topical authority (What it is, why you should care, how you do it, etc), rather than repeat any of the framework here, I link instead to a different post in this series:

How Google uses topical authority to determine expertise

In hindsight, that title may be a bit misleading. Google doesn’t “use” topical authority per se, they DEFINE it.

But that doesn’t affect the framework. So I hope you find that post useful.

Series Navigation<< Examples of successful implementation of topical authorityRecap of the key points covered in the guide >>

Kevin Carney
Kevin Carney

Kevin "fell into" SEO by accident, like many others. The SaaS platform to help writers boost their topical authority came years later after various SEOs said it was something they would like to see.

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