growing organic search traffic

How will we can cross-check whether our SEO campaign is working or not?

The first tool I use in Google Search Console (the URL of which is google.com/webmasters/tools). The other is Google Analytics. See see a large image of any of the images, click in the image. Within Google Search Console Under Search Analytics, you’ll see how many clicks through your site has received in the last 30…

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Grey hat SEO techniques are risky. Just publish good stuff and a lot of it!

What is Grey Hat SEO, what are the Grey Hat SEO techniques, are they riskier for our website or not?

It’s useful to think of what are called Black Hat SEO and Grey Hat SEO as speeding. If one person goes a little faster than the posted speed limit, the odds of getting a ticket are slim. When everyone starts to travel significantly faster than the posted speed limit, the cops setup a speed trap to…

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Do you need to focus on keywords to achieve SEO success?

Search Engine Optimization (SEO): Why do I need to set keywords and focus on them if good and fresh content is enough for Google searching?

Believe it or not you don’t need to set keywords and focus on them. Keyword research and a focus on keyword phrases is NOT essential to success. Never was. Below are Google Analytics graphs showing total traffic to two websites where the total keyword research done was ZERO. To view larger images click in either…

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Which is better? On-topic links or off-topic links?

What are on topic links and off topic links? Which one is better?

On topic links are links from websites of a similar topic. If your site is about auto body repair, on topic sites would be about cars. Off topic links are links form website of a different topic. Using the same example as above, a link from a clothing site would be off topic. One of…

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SEO success requires persistence in publishing quality content.

What will be your next steps if your SEO methods or technique does not work in your website?

Hit Publish more often. SEO gets a lot of focus because just a few short years ago you could successfully rank a fairly small and static website merely by ensuring the SEO technical aspects were properly attended to. Those days are over. What it takes today is the publishing of a fairly large repository of…

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increase google ranking, seo, inbound marketing, organic traffic visitors

How much of the current algorithm used by Google for ranking search results has been made publicly known?

I’ve heard some say “none”, but that is not true. All patents are publicly available and Google has applied for and obtained many patents. The most noteworthy of which is the first one, whose somewhat cryptic title is…. Method for node ranking in a linked database In theory if you were to comb through each…

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seo, inbound marketing, organic search traffic, referral traffic

How do I boost traffic and gain more presence for a new blog?

Before I get to the answer, a little background information is useful. People arrive on your website through a variety of ways, and generally (not always but generally) the top 2 are: Website Visitors from Organic Search Traffic These are people who wound up on your website in response to a Google search. One of…

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Google ranking of high quality content that is useful

Minimalist SEO for non Technical Start Up Founders and Small Business Owners

Amid all the noise on the Internet about SEO and Inbound Marketing, occasionally I find a true gem of wisdom. These seem sufficiently rare that they’re always worth sharing. This time it’s Jayson DeMers a contributor to Forbes magazine. The article in question is titled….. Back To Basics: Why You Should Try A Minimalistic SEO…

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Do you need to focus on keywords to achieve SEO success?

Can I use two keywords in one same title tag or would that be over optimization?

Absolutely! If using two keywords (or keyword phrases) in one title is natural, by all means do it. Keyword over optimization is not a function of what goes into a post title, but rather is a function of what goes into the post in it’s entirety. The image above this post is intended to be…

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Blogging for business (aka Inbound Marketing) is mostly about publishing

How can I maintain my blog to get real traffic?

To rank your website, you need to become a publisher. This is the part some people don’t want to hear. Search Ranking Success is All About Publishing The four major success principals to attracting high levels of traffic via organic search are: Quantity In general (for every rule I state there are exceptions, but in…

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Using content curation to grow the organic search traffic to your website

Why Content Curation Helps Attract Organic Search Visitors to Your Website

Content curation is where you provide a summary and some analysis on content published by someone else. It works and helps draw visitors to your site for the following reasons: If It’s Good, It’s Good, Independent of Who Wrote It If the content answers a question well, or makes a good point, does it matter…

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SEO success requires persistence in publishing quality content.

What is the single best piece of SEO advise to grow website traffic?

I’m assuming by the question the person who asked it (I saw it on Quora) wants to attract more visitors to their website via organic search. The ironic thing is the question itself leads you down the wrong path. The question implies what is most important about being found through Internet search is SEO. While…

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The question asked is do sites that are mobile friendly convert better than equivalent sites that are not?

Is there any evidence that mobile sites and responsive design increases conversion rates compared to standard sites on mobile devices?

From one perspective the question became irrelevant on 21 Apr 2015. That was the day Google rolled out the mobile friendly update sometimes called Mobilegedden.   For the question to be valid, your non mobile friendly site must show up in the SERP (Search Engine Result Page) of someone who conducts a Google search (and based…

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Is malicious link building a real thing? is it necessary to monitor our sites for such activity?

Are there any tools to track a link that is potentially a target of black hat SEO? Can you determine where the attack is coming from?

My initial response is “a” link is both not much of  threat and potentially difficult to detect. A pattern of such links is both easier to detect and should be easier to detect. But to directly answer the question, I know of no tool that specifically monitors for malicious links in the same way that…

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Advanced Social Messenger is a software tool that makes it easy to grow your social media connections and generate leads through social media

Using Advanced Social Messenger to Generate Quality Leads

Advanced Social Messenger is a software tool that automates some of the tasks of interacting with others on Social Media. It takes advantage of many features inherent in many social media platforms to allow you to make contact with others. Sometimes in ways that are a little intrusive, and sometimes in ways that are very unobtrusive.…

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inbound marketing lead generation, mass marketing, advertising

How much does inbound marketing cost? Not per lead, but rather per monthy.

My initial answer is…. “it depends” and it does. I’ve done it for some for as little as $2,000 a month and gotten significant results in 5 months. However how quickly it delivers results varies from niche to niche. Most reputable agencies I’ve spoken to have a $5,000 per month minimum commitment, and it takes…

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Revolve Solar is another Inbound Marketing University Success Story

Inbound Marketing University Success Story: Revolve Solar

Brett Pearson of Revolve Solar gave me permission to publish an email he copied me on describing the success they’ve had with the program at Inbound Marketing University. They initially used the services of a college intern to generate content for them, then added the intern as an employee when it because clear that Inbound…

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Working to rank for "a" keyword is off topic since mature websites rank for hundreds of different keyword phrases.

What should I do to get a keyword ranking on Google’s first page? What are some tips?

If you’re trying to rank for “a” keyword, you’re leaving aside opportunities to attract organic traffic. Mature websites rank for hundreds and in some cases thousands of different keyword phrases, some appear on page 1 of the search engine result page, other appear on page 42. The key to ranking is for your site to…

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Capturing visitor information on your website allows you to follow up via email marketing or marketing automation.

Mautic Marketing Automation Update for Inbound Marketing University

It’s been a while since I posted anything about implementing Mautic marketing automation. That is because there as a delay in getting the content for my sales funnel ready. What I describe below is what I’ve done and the purpose of my sharing it is to provide a template for people who just now embarking…

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SEO attracts visitors to your website, Inbound Marketing is the fuller effort of converting visitors into leads

Why SEO is important For Businesses? How does it Generate Leads?

The (very) short answer is SEO generates the lowest cost leads EVER!!!!!! However that’s a very simplistic answer. It takes a lot of work to generate the lowest cost leads ever. Important SEO point #1 SEO stands for search engine optimization. It causes your website to rank high in Google for a set of keyword…

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You can pay for SEO (Inbound Marketing actually) with sweat equity when you know how to do it.

How can I get more traffic for my website if I don’t want to pay money?

Instead of paying with money you can pay with time and effort. The core activity of attracting visitors through organic search is publishing quality content at frequent and regular intervals, and to do so until enough people show up to your website to make it work for you and your business. Links to your content are…

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How to compare Google Analytics data for two different time periods

Comparing Google Analytics Data from Two Different Time Periods

Video Transcription Starts Hi this is Kevin of Inbound Marketing University. This question was put forth by one of the members and the question is…. in the coaching sessions I have shown a month over month improvement of the last 30 days to the immediately preceding 30 days. The question was….. how do I do…

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Is malicious link building a real thing? is it necessary to monitor our sites for such activity?

How does Google know that you are using negative SEO?

The phrase negative SEO seems to have two fairly distinct meanings, and to ensure I properly answer this question I’ll address both. Negative SEO is Practices Google Prohibits A good example of such a practice is buying links from companies that accept money in exchange for links. What’s important here is to understand that while…

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inbound marketing campaigns, landing pages, gated content, lead generation

What is an Inbound Marketing Campaign? How does it Generate Leads?

Hubspot provides a definition that seems somewhat on target and somewhat off target. They define an Inbound Marketing campaign as…. concentrated efforts that align all of your marketing channels around a single message and goal. That works as long as you have a realistic idea of what the goal is. The Purpose of Inbound Marketing…

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The most basic SEO concepts are how Google rates the quality of web pages and that successful Inbound Marketing looks like journalism more than marketing.

What Are Some Basic SEO Concepts that Enhance Visitor Satisfaction?

This is a two part answer and each part will be addressed separately. What we call SEO is the technical aspects of a larger effort known as Inbound Marketing, and Inbound Marketing looks more like journalism than it does like “pure” marketing. Google has clear quality guidelines which most people do not know and are…

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content marketing contains SEO which is the technical part

What is Content Marketing in SEO? How do you attract website visitors?

The question as asked gives an incorrect impression. The question implies that Content Marketing is somehow a subset of SEO when in fact it’s the other way around. Content Marketing is using the publishing of content (mostly to your website) to market your products or services. Strictly speaking it is not necessary for Content Marketing to…

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Is there any difference between doing SEO for a brand new site vs an older site?

What is the Difference of Doing SEO of an Entirely New Website and an 18 Month Old Website?

Hopefully there is none, but… My initial response is there is no difference between doing SEO for a brand new site vs an older site, but upon a short reflection I realize that is not necessarily true. The two “possible” differences that jump out at me are: The older website is probably past the Google…

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What it takes to be successful with SEO is consistence and persistence, and a bit of trial and error (for conversion).

What is the Single Best Piece of SEO Advise to Attract Visitors and Generate Leads?

The best advise I’ve ever heard about how to be successful in attracting visitors to your website via organic search and converting website visitors into leads is not SEO advise per se, but rather life advise. The secrets to success are consistency and persistence. You want a million people to show up to your website?…

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Long tail keyword phrases make it easier to rank for keyword phrases with lower search volumes.

How do You Use Long Tail Keywords for SEO to Attract Visitors?

Overview and Background First, let me give a very brief overview of keywords, then I’ll define long tail keywords and explain why they matter and how you use them. Keywords is one of the central concepts in ranking websites, but most people I talk to focus on “How do I rank #1 on Google?” without…

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SEO success requires persistence in publishing quality content.

What are the Basic Requirements of SEO for a Well-Ranked Website?

In way the question is misleading because of the focus on SEO. SEO (Search Engine Optimization) is a necessary foundation to having your website rank high in Google searches, but in and of itself it’s insufficient. The technical aspects of SEO must be taken care of, but by using WordPress and setting things up correctly that…

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You must find fresh blog post topic ideas DAILY for your content marketing.

What is Your Best Tip for Content Freshness in Blogging for Your Business?

In short, the best tip is to look at Content Marketing as if it is journalism, rather than thinking of it as “just” marketing. Content marketing is really where journalism and marketing intersect. First, The Marketing Aspect of Content Marketing Clearly you do want to sell something, or content marketing would be meaningless to you.…

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Links from other websites and links internal to your website are extremely important to the SEO of your site.

Does Having Multiple Domains Pointing to a Same Page Hurt Your Website’s Google Visibility?

Pointing to? No. In fact quite the opposite. Moz just released their bi-annual Search Engine Ranking Study where they correlate various factors to high ranking websites. The second highest correlation with a high search ranking was the number of unique IP addresses that link to a web page. The correlation for that factor was 0.31. While…

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Small websites outrank larger websites when the content serves a specialized niche with little to no competition.

Why do Small Sites Outrank Large Sites? Isn’t Content Key?

The answer is because the Google algorithm is very sophisticated in terms of what content is deemed to be of high quality. This is described in great detail in a document Google titles the Search Quality Rating Guide. Allow me to summarize (and this is the ultimate in being a condensed version). Search Query and…

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This picture has absolutely nothing to do with link building and the importance of links to SEO, but it's a cool picture.

Content Marketing: The Importance of Links to Web Page Search Ranking

Every year at this time two interesting things happen: The Earth passes through the debris field of the Swift-Tuttle comet (which we call “the tail”), some of which enters are atmosphere resulting in a much higher than average number of shooting stars. Moz publishes their bi-annual report of search engine ranking factors, the 2015 edition of…

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Business blogging is a structure methodological systematized way of attracting your audience to your website.

Business Blogging Essentials to Attract Your Crowd for Busy Entrepreneurs

Bearing in mind that the goal is not to publish blog posts per se, but rather to use business blogging as the core of your Inbound Marketing efforts, this article discusses how you prioritize your time and effort. As a busy entrepreneur there are limits to how much time and effort you have, so using…

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Capturing visitor information on your website allows you to follow up via email marketing or marketing automation.

Mautic Marketing Automation | Types of Forms

This post is part of series of Posts providing documentation about the Mautic open source marketing automation system. The main or parent post of this series is…. Mautic Overview | Low Cost Open Source Marketing Automation for Small Business Mautic provides the ability for one way integration’s into various other systems: social media marketing, email…

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Your website structure has a strong effect on the SEO of your website.

Why Should You Publish Mostly Short Blog Posts to Your Website?

Start Video Transcription Hi, I’m Kevin of Inbound Marketing University, and this Inbound Marketing Minute discusses the benefits of short posts. I’ll list three. First, we tend to go online looking for answers of one form or another. And when we’re looking at a search engine result page we’re trying to figure out where is…

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There is a primary content marketing skill people don't tell you to work on, and that's too bad.

What is the Critical Content Marketing Skill People Don’t Talk About?

The “How to” advice leaves this one out It’s not how to build great blog post titles. It’s not how to write great compelling content. Those are important, but they come a little later in the process. The critical content marketing skill people don’t give advise on how to learn better is finding a steady…

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This chart shows which marketing automation vendors have how much market share by users and by revenue.

Why do so Few Companies Use Marketing Automation to Nurture Leads?

The payoff can be enormous… So what’s the issue? Why do so many companies not implement marketing automation while others implement it very poorly? It’s a case of money and time. Until recently marketing automation software packages were expensive, such that small businesses were simply left out. But that doesn’t explain larger businesses who pay…

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Strong keywords provide an advantage in your SEO and Inbound Marketing, but.....

Do Keywords Still Matter in SEO and Inbound Marketing?

Yes, but… From the perspective of the SERgolden P, not nearly as much as the last time I did this simple experiment (I redo this experiment every few months). Notice the two SERPs (Search Engine Result Pages) below. To see the image larger, double click in the image for an expanded view. First search: successful…

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online marketing, seo, networking, publish speaking, social media marketing

Online Marketing is Not Better Than Offline, They Support Each Other

While it’s true I have had tremendous success with online marketing, and I have been known to make the claim that online marketing is inherently “better” than offline marketing, I do not believe in abandoning offline marketing. Some forms of online marketing are very effective. Others are very ineffective. What I propose abandoning is advertising, even…

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Marketing automation software can help you move prospects along their buyers journey one step at a time to the goal of them buying your products or services

The Buyers Journey, Content, and Marketing Automation to Nurture Leads

Content marketing is marketing through publishing content. Inbound marketing is content marketing with a focus on attracting people to your website. Lead nurturing is walking people through their buyers journey once a website visitors becomes a lead. This occurs when they fill out a form and you then have a name and an email address…

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You need to publish the bulk of your content to YOUR website because that is where you control the rules.

Why Does Your Content Marketing Need to Occur Mostly on Your Website?

LinkedIn recently and quietly turn off the ability to export contacts. Google recently announced Goolge+ profiles will no longer be the “universal ID” used by all Google apps. Back in April Facebook changed what appears in news feeds, emphasizing posts from news organizations and close friends, and de-emphasizing updates on business pages. As a business owner…

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Agencies think a lot in terms of campaigns which tends to mean ads, whereas content marketing is publishing.

With Content Marketing Continuity is More Important Than Campaigns

It’s meaningful when big companies move Content and Inbound Marketing in house because the agencies they work with don’t get it. And according to the Harvard Business Review this is starting to happen in a big way. A survey was conducted last year which determined that 13% companies no longer worked with outside agencies for just this…

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Some we fail to attend to our social media privacy settings we can share personal details we did not intend to.

When Social Media Sharing Benefits Marketers and Crooks Alike

Striking the right balance between convenience, privacy, and security. Social media has caught on in large part because of how convenient it is to stay in touch with friends and family. However, privacy settings for many social media sites is complex and when we don’t pay attention to how they’re configured we sometimes share personal…

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Your website structure has a strong effect on the SEO of your website.

How Does Your Website Internal Link Structure Affect Your SEO?

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. This Inbound Marketing Minute discusses the topic of website structure. Whether you appreciate it or not your website has a structure that potentially helps your website be found by people through organic search, or hurts that effort. The structure of your website consists of two…

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Many many short posts will grow your website traffic through organic search faster than fewer longer posts.

Short and Focused Content is Your Key to Inbound Marketing Success

We live in an age of diminishing attention spans. The speed with which we comprehend a web page is a huge factor in the user experience. Why do you search online? According to Google (and I think they’re spot on) is to find things, learn things, or do things. They refer to this as the…

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Repurposing content has two main benefits: different people learn better in different formats, and different content on the same topic helps with SEO.

Why Repurposing Content Matters for Search Engine Optimization and Lead Generation

What Re-Purposing Is Re-purposing content is conveying the same topic, point, or answer in various formats. Examples of different forms are: Blog posts Videos Slideshare decks Email messages Infographic eBooks Success Stories An article I found recently goes a bit overboard (in my opinion) by suggesting you can re-purpose content 10 different ways, but that’s…

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small business inbound marketing communities to attract visitors and generate leads

Why You Want People on Your Website Who Are NOT Prospects

Start Video Transcription Hi, I’m Kevin with Inbound Marketing University. Today’s Inbound Marketing Minute addresses a comment that was made to me twice last week by two separate people. The comment they made was… they only want people on their website who fit their buyers persona and who are likely to buy from them. The…

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small business marketing execution is more important than strategy

Small Business Marketing Execution is More Important Than Strategy

Well, not really. But being in motion is better than not being in motion. So while the people who tell you to work on strategy before you execute on your small business marketing strategy have a very valid point, I’ve met too many small business owners who work on strategy and take only the smallest…

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