Tutorials

Creating and using Gmail "Send mail as" aliases feature

Why use Gmail "Send mail as" aliases? Why not just use Google G Suite? Which makes it easy to have email addresses that are within your domain:? Because when compared to the

What are the benefits of snippet post to small business?
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Snippet Post

Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, better researched, and convey more information. Snippet posts are
by Bonface Mogusu
What is brand publishing?
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Brand Publishing

Brand Publishing Brand publishing describes how businesses (brands) directly publish content for their customers, their prospects, and to the world at large. Brand journalism is simply the strategy of telling out your story
by Bonface Mogusu
What is a wordpress plugin?
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Plugins

WordPress is a web server framework that provides a specific set of functionality. A plugin is a piece of software specifically made to extend the capabilities of WordPress sites. It is
by Bonface Mogusu
What is page rank? how is it related with search engine optimization?
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PageRank

PageRank is THE original search signal and is still one of the strongest. Links were so critical to Google in the early days that the search engine was called Backrub before
by Bonface Mogusu
What is website conversion?
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Conversion

Conversion is often considered to be when someone completes a purchase. While this is true, conversion is also the smaller steps people take during their buying process. When someone goes through
by Bonface Mogusu
What is inbound marketing strategy?
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Inbound Marketing

Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and stories to your website, and
by Bonface Mogusu
Image of websites linking to each other
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Backlinks

Back links are links from webpages on sites other than your site, than "link back" to pages on your website. The image above should help illustrate the idea. Back links are critically important
by Kevin Carney