Blog posts/articles about marketing, SEO, and link building

February 13, 20170Comments

Brand Publishing/Journalism

Introduction Brand publishing or brand journalism is simply the strategy of practicing journalism, but for marketing. Brand publishing describes how brands (businesses) directly publish content for their customers, their prospects, and to

by Kevin Carney

Glossary

February 5, 20170Comments

Plugins

Introduction WordPress is a web server framework that provides a specific set of functionality. Plugins are software packages specifically made to extend the capabilities of WordPress sites. It is like a small

by Kevin Carney

Glossary

January 30, 20170Comments

Internal Link Structure

Whether you know it or not, whether you planned it or it happened by accident, your website has an internal link structure. This post is part of a series and here is

by Kevin Carney

Glossary

January 29, 20170Comments

Internal Links

Introduction An internal link is noting more than a link that is anchored on one page of a website, and links to a different page on the same website. This post is

by Kevin Carney

Glossary

January 28, 20170Comments

Google Sandbox Effect

Introduction The Google Sandbox Effect describes a phenomenon where new sites rank very poorly until suddenly, one day the level of visitors who arrive via organic search increases dramatically, almost overnight,

by Kevin Carney

Glossary

January 27, 20170Comments

PageRank

Introduction PageRank is THE original search signal back when Google first started and it is intimately tied up in the Google origin story. Very briefly, back in the 1997ish, a computer science

by Kevin Carney

Glossary

January 27, 20172Comments

Pillar posts

Overview Pillar posts are ones that are well researched, well written, longer (than a snippet post) and read more like a white paper or tutorial than a snippet. A pillar post is a

by Kevin Carney

Glossary

January 26, 20172Comments

SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. In common usage, the phrase has different meanings to different people, but there are two main definitions I find useful. This post is part of a series

by Kevin Carney

Glossary

January 25, 20170Comments

Landing page

Overview A landing page is a page on a website that encourages the website visitor to take a specific action, which either results in them: 1) leaving some contact information, or

by Kevin Carney

Glossary

January 25, 20170Comments

Conversion

Overview Conversion is often considered to be when someone completes a purchase. While this is true, conversion is also the smaller steps people take during their buying process. Website conversion is the visitors

by Kevin Carney

Glossary

January 23, 20170Comments

Inbound Marketing

Introduction Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and stories to your website, promoting

by Kevin Carney

Glossary

January 18, 20170Comments

Backlinks

Overview Backlinks are links from webpages on sites other than your site, that "link back" to pages on your website. Here is an example of a backlink (to the other website) to

by Kevin Carney

Glossary

January 14, 20170Comments

Sales Funnel

The concept The Sales Funnel is a concept that relates to how prospects move towards becoming a customer or "fall away", as they learn about a companies products and services, perform

by Kevin Carney

This picture has absolutely nothing to do with link building and the importance of links to SEO, but it's a cool picture.

Inbound Marketing

August 14, 20150Comments

Content Marketing: The Importance of Links to Web Page Search Ranking

At this time of year two interesting things happen. Only one is related to search rankings. The Earth passes through the debris field of the Swift-Tuttle comet (which we call "the

by Kevin Carney

Repurposing content has two main benefits: different people learn better in different formats, and different content on the same topic helps with SEO.

Inbound Marketing

July 29, 20150Comments

Why Repurposing Content Matters for Search Engine Optimization and Lead Generation

What Repurposing Is Repurposing content is conveying the same topic, point, or answer in various formats. Examples of different forms are: Blog posts Videos Slideshare decks Email messages Infographic eBooks Success

by Kevin Carney

You want more people on your website who aren't buying because their presence helps attract more people who will.

Inbound Marketing

July 27, 20150Comments

Why You DO Want Website Visitors Who Never Buy

People occasionally say to me to they only want website visitors who fit their prospect profile and who are likely to buy from them. People who say this are missing a

by Kevin Carney

Email Marketing

June 6, 20155Comments

The 3 Forms of Email Marketing: Newsletter, Drip Campaigns, and Marketing Automation

Overview Those infamous studies show.... email marketing works. The optimum combination for generating business online is..... Attract visitors through Inbound Marketing. Obtain their email address in exchange for something. Stay in touch

by Kevin Carney

Inbound Marketing

May 29, 20150Comments

The Japanese Concept of Kaizen Applies to Inbound Marketing and Lead Generation

How does Kaizen Apply to Your Inbound Marketing? Note the question is not "does it", but rather "how does it". There is no question about that fact that the Japanese concept of

by Kevin Carney

Inbound Marketing

May 27, 20150Comments

Does Business Really Start With Why? Is How More Important to Long Term Success?

Simon Sinek Has a Point Understanding why organizations do what they do creates a much clearer (sometimes crystal clear) understanding of what should be done and how it should be done. Simon Sinek

by Kevin Carney

Brand Journalism

May 16, 20150Comments

Journalists Outrank Marketers in Search: Implications for Content Marketing

Journalists Consistently Outrank Marketers in Search What implications does this have within the world of Content Marketing? First, news sites consistently outrank business sites in search results. This is not the same as

by Kevin Carney

Inbound Marketing

April 25, 20152Comments

Maslow’s Hierarchy of Needs (Updated)

by Kevin Carney

Glossary

October 14, 20140Comments

Marketing Automation

Overview I like the definition in Wikipedia.... Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email,

by Kevin Carney

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