How to target your social media messaging

What are the best times to post for social media marketing?

Is there such a thing as the best time to post on a social media platform? The best time to post on your social media is when your target audience are on the network. For example, if you’re a restaurant, just before lunch or dinner time might be your best times. If you’re a fitness club, the…

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Characteristics of High Quality Pages

Google Search Quality Ratings: A Satisfying Amount of High Quality Main Content

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  The portion of a webpage where the Google “Quality” criteria matters is in what they call the Main Content. Google employs raters (humans) who analyze sites for quality to identify high and low…

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Creating incredible videos for your businesses

How to make videos most effective in your small business

Videos captures people’s imagination and done well pull on their emotions. Customers have an appetite for video and many prefer it over other types of content. Young people especially are more interested in visual content than written content. Businesses use videos to their advantages by creating videos that are being viewed and shared on various social media.…

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How can you improve your content marketing strategy for better results?

How to stop the bleeding of your content marketing strategy

When you launch a content marketing strategy in your business, you want to see results. Content marketing is all about finding and publishing stories. Uncovering research, crafting new ideas, and then sharing through your website in ways others aren’t. But for some businesses, their content marketing strategy is ever bleeding and not generatingreturns as it should. This…

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Characteristics of a High Quality page

Google Search Quality Ratings: Characteristics of a High Quality Page

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  Google recently released the Search Quality Rating Guidelines. It is the guidebook Google provides to the human raters that tells them how to determine how relevant a page is to a search query.…

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What is E.A.T? And why do you need it?

Google Search Quality Ratings: Most Important Factors

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  Google released their quality raters’ guidelines to the public. While it’s 170 pages in total, the whole document is worth reading. In this piece, we summarize what this Google document says about the most…

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How to grow your business with video marketing

How to invest and succeed in your video marketing strategy

For small and big businesses, video has been most frequently cited as the new digital frontier. There is no doubt that video is important to a comprehensive online marketing campaign. Videos are best used by businesses to relay information to their audience. Also, for businesses that deals with advanced products, videos are used to showcase how…

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How to get your call to action clicked

How to get better marketing results rrom your Calls to Action

To make more sales in your business, attracting visitors to your website is not enough. You need your visitors to respond to a call to action, there by transitioning from visitors to your website into leads for your business. Therefore, for you to make more sales, you must have a call to action in the appropriate…

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How can landing pages grow your business?

How to create a better landing page for your business blog

What is a landing page? If you are new to blogging, you may wonder. Have you ever encountered a situation where while browsing, a certain offer pops up that encouraged you to subscribe to an email list? The landing page is the page you’re taken to after you click on the offer. The goal of…

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How can you create a great connection with your customers?

How to be authentic in your online marketing strategies

Online marketing for businesses is more than just generating leads and conversions. It is important to generate leads and convert them but online marketing is also about creating connections and relationships with your customers and prospects. People feel it is important to do business with people they trust and know they can count on. So how can…

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