Brand publishing describes how businesses (brands) directly publish content for their customers, their prospects, and to the world at large. Brand journalism is simply the strategy of telling out your story in the style of journalism.
Primarily this is done through their blog website, and is also done via social media networking sites.
This is the basis of what we call Content Marketing or Inbound Marketing and is being driven (or enabled) by two things:
- The cost of publishing through a website is almost nothing.
- Most people now start their purchasing by doing some form of research online (Internet searches).
Why brand journalism?
Customers have a culture of how they make their purchases. They no longer trust companies as they used to.
Traditional marketing approaches are not working like they once did. Thus enters the practice of brand journalism. Customers make decisions based on the stories they get from companies.
Brand journalism is a way of communicating to customer and potential customers, and when customers hear good stories, they feel better towards the company.
Brand journalism involves telling journalism-style stories about a company that helps readers want to know more.
Customers now filter out marketing messages and a well-told story is the best way to get your message across.
Brand journalism is an opportunity for small businesses to start creating meaningful relationships with their customers.
Learn more here…