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Image shows a jungle overgrowing and walkway. It is representative of the idea of a High Growth business fueled by a strong Unique Selling Proposition.

How to Figure Out a High Growth Unique Selling Proposition

So…. How do you create a great USP? The short answer is….. Slowly, through iterations. But…. And this is critical….. If you don’t have data to back up your USP, you don’t actually have a USP. If you’re declaring your USP and you don’t have data to back up with you’re saying, you’re just making…

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Image of old vintage FedEx logo and tagline. The old USP was fantastic and told you EXACTLY what you can expect as a FedEx customer.

Examples of Fantastic and Terrible Unique Selling Propositions

Some brands have experienced impressive growth during periods where they used a really effective Unique Selling Proposition (USP), then lost market share later when they stopped. This has occurred often enough that there seems to be a clear pattern. Having said that, the people who changed the USP later thought for whatever reasons, they were…

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Image shows a Volkswagen Beetle (cira 1960 to 1970 ish) which is representative of an exceptionally great ad campaign which positioned small cars as “cool”.

Very Important Ideas About High Growth Unique Selling Propositions

Sometimes, for your message to get through, it’s necessary to (metaphorically speaking) hit someone over the head with a message that effectively says “What you know is wrong”. Dispelling Myths A YouTube science educator named Derek Muller has a Ph.D. in teaching physics through video. His PhD thesis is titled Designing Effective Multimedia for Physics…

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Image shows robots being assembled in a factory. It is intended to invoke the idea of “The Customer Factory” which is a model of monitoring and measuring customer acquisition activities.

How The Customer Factory Helps You Achieve Massive Growth

When you get your USP right, EVERY “flow” of The Customer Factory is better. Monitoring The Customer Factory for your business tells you if your USP is working. The Customer Factory I learned this idea from Ada Ryland here in Austin, TX who provides consulting services to early stage startups. She did mentioned who she…

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Image of giant sequoia redwood tree as a representative of “massive growth” within the context of your business, which is achieved in part by figuring out your Unique Selling Proposition.

How Your Unique Selling Proposition Fuels Massive Growth

How are your USP and your UVP different? It depends who you ask. When you Google for USP vs UVP, you get various answers. Some people say they’re different. Others say they’re the same thing. My personal favorite is from the website of Jill Konrath, a Sales Strategist. Her definitions are: UVP: A clear statement…

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Image shows person performing business activities with phone, calculator, and other implements.

Top 7 Marketing Techniques for Growing Your Small Business

Why should you outsource your marketing? And why SHOULDN’T you? Got budget? Outsource. Lack budget? Learn how. It’s truly that simple. Nothing in marketing is rocket surgery. The only question is can you afford to pay with big money (and a little time and effort), or must you pay with a lot of time and…

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This image illustrates how focusing on what you provide to your customers that your competitors don’t helps you create your Unique Selling Proposition

Why a Great Unique Selling Proposition Creates Massive Growth

This article provides examples of how a USP that IS MEANINGFUL, has created massive growth for companies. These are real examples taken from real companies (some old, some new), whose USPs helped them achieve dominance in their markets. This article is part of a series of articles. To read the lead article in the series,…

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This image shows a vintage ad for M&Ms candy, with the Unique Selling Proposition clearly identified, which is “The milk chocolate melts in your mouth, not in your hand”.

Creating Your Unique Selling Proposition (Brand Strategy)

A great Unique Selling Proposition (USP) will cause the market to pull your business along. You’ll have trouble keeping up. A mediocre one makes you just like everyone else. Your USP, is the simple idea that explains to someone in very few words what your business does for them that they won’t get from someone else. A…

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Image shows how Contextual Marketing is enabled via social media and “lives” at the intersection of how we define ourselves (profiles), and what we do online (behaviors) allowing advertisers to place highly targeted ads in front of people who are very likely to be interested.

How to generate high quality leads with contextual marketing

What Contextual Marketing is Not Contextual marketing is neither Outbound Marketing, nor Inbound Marketing, both of which provide a lower ROI today. To better understand Contextual Marketing, it’s important to first understand the other forms of marketing. Outbound Marketing Outbound Marketing is composed of “traditional” forms of mass media marketing, such as TV/radio/yellow pages/newspaper ads…

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Image showing what “Walking the Controversy Tightrope” is like

How to increase blog traffic with controversial topics

Lies, Damn Lies, and Statistics The topic of using controversy to grow blog traffic and generate leads is, in and of itself, controversial. I’ve read articles online that talk about how well it works. I’ve read others about how well it backfires. I’ve seen opinions that you should DEFINITELY do it, and I’ve seen other…

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An image showing a traditional sales funnel.

How to increase leads and revenue with Pipeline Marketing

What is Pipeline Marketing? At its core, Pipeline Marketing is nothing more than the attribution of “credit” for generating revenue, across various activities that are required to capture a lead, nurture a lead, close a sale, and even later resell or upsell the customer. How Does it Differ from Lead Generation? With Lead Generation, the…

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While Google loves links, they hate link building, yet it’s critical to SEO success: Here is an extensive list of link building tools.

Link Building Tools for Better SEO

What Are Links? The word “link” is an abbreviation of hyperlink, and hyper means “jump”. A hyperlink is a jump from one web page to another. Components of a Link Links have two parts. Anchor text On the web page the link originates FROM, the anchor text is the text that “anchors” the link. It is…

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Image showing the numerous tools a company uses for content marketing, and the sheer number of such tools.

The Big List of Content Marketing Tools

This post started as a simple rant about how most Content Marketing tools are too expensive and too complicated for small businesses to make effective use of them, and somehow morphed into a Big List of Content Marketing Tools, with a special emphasis on tools that are less expensive, perhaps even in the range that…

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An image illustrating the creation of data driven content for your audience

What is data-driven content? How is it relevant to your audience?

Data-Driven Content: The New Buzz Phrase Data-driven content is when you pay close attention to the analytics of what you publish (blog posts, social media updates, etc), learn what people show the most interest in, and use that information to guide what you then publish. That’s about it. While it’s a new phrase it’s an…

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What is the value of semantic SEO?

What is semantic search? How to do SEO like a professional

What is Semantic SEO? The commonly cited concise definition of semantic SEO is a bit cryptic. “Semantic search is a search or a question or an action that produces meaningful results, even when the retrieved items contain none of the query terms, or the search involves no query text at all.” Tamas Doszkocs But I…

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Increased website interaction on various types of devices

How to increase user interaction on your business website

Best Way to Increase Web Visitor Interaction Increasing visitor interaction has a wide range of benefits online. All other things being equal (which is never fully the case, but the guidelines still hold true) websites that have more visitor interaction rank higher. The aspects of user interaction which directly support your SEO are: Links to…

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Image asking the question “Should you script your videos”?

Should you use a script for your videos? if yes, How to..

You WILL be doing video! Maybe not today. Maybe not tomorrow. Maybe not next year (probably by next year), but you will be doing video, and sooner than you think. Why? The cost of creating video has never been cheaper. YouTube is the second most used search engine on the planet. Young people like videos…

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How do you use presuppositions phrases to help sell stuff?

How to Sell More Easily and Naturally with Presuppositions

Presuppositional Phrases are the Language of Advertising “Nothing whitens better than Crest” “Why suffer another summer?” “This year, I’ll stop asking ‘Do I look fat’?” Notice the first statement does NOT state that Crest whitens better, yet it is implied. On a marketing and advertising podcast I listened to months ago, the guy who created…

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Optimizing internal website linking to improve SEO

What Is Internal Linking and Why Is It Important for SEO?

Overview The internal link structure of your website has a HUGE effect on your SEO. Ideally your internal link structure should be a hierarchy, not a web. The diagram below shows a nice hierarchy of internal links. Snippet posts link to pillar posts which in turn link to landing pages, which in this example link…

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Small improvements in conversion rate has a HUGE impact

How to choose the right CRO metrics for improved conversions

Conversions and Micro Conversions For a business website, having visitors show up to your website is only the first step. To turn website visitors into prospects, you need some of your website visitors to take the actions you’ve defined. You need to implement conversion (in some form) so you either get contact information which allows…

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What are the importance of putting your customers first in your marketing?

The importance of creating customer focused content and how to

Better Marketing through Customer Focus We’re busy. We’re bombarded with marketing messages all day, every day. We’re very good at filtering them out. Until we let one through. Customers have different behaviors and preferences. They need to be motivated along their buying journey in a chain of steps for them to make a purchase. Think…

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What are the steps to continuous content marketing improvement?

How to continuously improve your content with Deming lessons

Who was Deming? W. Edwards Deming was an American engineer, statistician, professor, author, and a management consultant. He transformed Japanese manufacturing after World War II after American manufacturers thought his ideas were a little weird. Too weird to take seriously. Having said that, I’m old enough to remember when Japanese manufactured products were a joke. When…

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What are the best SEO tips recommended for Wordpress users?

Need strong SEO? Here is how to set up your WordPress site

Overview While having a website that is properly setup for SEO does not guarantee SEO success, having one that is designed and/or setup poorly can guarantee failure. While the bulk of the work of SEO is publishing quality content at regular (and preferably frequent) intervals, it’s critical the SEO setup of your website be done…

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What is the ideal checklist of a great blog post for your business?

How to… The Anatomy of writing the best blog post possible

Background We all want to write good blog posts, and most of us fail to do so. The vast majority of what businesses publish on the Internet is crap. While it’s important to avoid publishing crap, most businesses fail. The prior post (which is linked to below) describes the advantages I(in terms of content quality)…

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What is the importance of storytelling in content marketing?

How to write the best blog posts possible with storytelling

What makes the best blog post, best? Best is a subjective term, yet the title of this post implies you can follow a “recipe” to create posts of high value that deserve to be called “the best”. To be fair, this post teaches ONE method (not THE method) of creating a high quality blog post.…

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The MozBar chrome plugin shows the Domain Authority Score

Find better citation links with mozbar domain authority

What is Domain Authority? It is an integer, between 1 and 100, that was created by Moz (an SEO tool vendor located in Seattle, WA) that provides an indication of the authority of the domain in question. Higher numbers indicate domains with more authority. Few sites have a domain authority (DA) of 100, and to…

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The quality of your website content is NOT as subjective as you thought, per Google

Google Reveals How to Rank High with Quality Website Content

Content Quality? Beyond the obvious idea of higher quality content being “better”, it’s important to understand WHY Google is so focused on the concept of content quality and how this is core to their business model. If you have not yet read part 1 of this article, you should do so as it gives you…

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How to prove the value of your content marketing strategy

How to prove the value of your content marketing efforts

Actionable data is necessary for continual improvement in anything. Content marketing is no exception. You have carefully created content and distributed it to your audience in the best way you can. What next?  Measure the success of your efforts. If you don’t see results you want, then of course you make the necessary changes. A…

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What are the elements of a successful landing page?

How to create a converting landing page with essential elements

While there is no one size-fits-all guide to creating a high converting landing page, there are essential elements to consider which all high converting landing pages share. In this article, we go through some of the essential elements of a landing page. Headline Keep your headline short and concise. Remember that the headline is the first…

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What are some of the best landing pages best practices?

How to bring more customers with landing page best practices

What is a landing page? A landing page is a tool that is capable of generating interest, curiosity and make someone want to provide you their contact information, in exchange for something they consider to be of value. Landing pages are THE standard was of turning website visitors into leads. So what defines a good…

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What are the importance of personalization to buyers journey?

How to recognize your customer intent with smart personalization

When a visitor can’t easily figure out what your business offers, they will move on. This clarity is needed at every step of their buyers journey. As a visitor progresses through the buyer’s journey, their needs for answers and information changes. And while every buyer is different, the basic principal behind rationalization and marketing automation…

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How to grow your email list

Creative tips on how to grow an engaged business email list

Everyone has trouble building their email list at first. But there really are some tried and true best practices that really do work. Email is THE BEST channel to nurture leads, but to make it work things need to be setup right. In this article, we show you the tried and true methods that work, just…

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What are the importance of good email subject line?

How to Improve your email subject lines for better results

Email is one of the best tool content marketers have at their disposal to nurture leads into customers. Compared to social media like Facebook, Twitter, etc, email is the most effective tool at nudging leads to become customers. Many people prefer receiving promotional content through email than through social media sites. A critical piece of an effective…

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What are some of the lead magnet?

How to get those customers you badly crave with lead magnets

While it’s necessary to move leads from interested to sealing the deal, you can’t focus solely on managing leads. You must have leads to manage. You must drop leads into the top of your sales funnel. This is where the Lead Magnet comes in. The job of the lead magnet is to turn a website…

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Characteristics of High Quality Pages

Google Search Quality Ratings: Positive Reputation and A High Level of Expertise/Authoritativeness/Trustworthiness (EAT)

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  Google Search Quality Guidelines gives us clues into how Google determines quality. Google states that A High quality page has one or more of the following characteristics: High level of Expertise, Authoritativeness, and Trustworthiness…

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How to make people read and stick to your articles

Increasing your blog opportunities- How to create a great introduction

You spend hours or sometimes days pouring your soul into a blog post, crafting each phrase with care and when finally hit the publish button, nobody reads it. It’s not entirely your fault. Some additional writing skills and styles will help attract your audience and hold them. In this article, I’ll show you what you’re doing…

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How to monitor your online reputation

The most effective tools for online reputation management

Do you know what people are saying about your business? People are talking about your business online, and what they say affects your reputation. Not knowing what they’re saying potentically places your reputation at risk. Why Monitor Your Online Reputation? When people say good things about you, you want to thank them. When people say bad things…

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What are some of the best practices for customer retention?

How to successfully improve your customers retention rate

According to a Bain & Company study, 60% to 80% of customers who say they’re satisfied with a business do not return to buy again. So as you can see, encouraging existing customers to buy again will REALLY help with profitability. What do you do to create more customer loyalty and more customer resales? Have…

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How do you respond to your reviews?

How to work on with your negative online reviews professionally

Online reviews hold more power over businesses than business owners like. In some cases they have made or broken businesses. Positive reviews build up your online presence while negative reviews can act like an anchor on your efforts to generate leads and customers. If you don’t deal with your negative reviews, they can damage your business growth,…

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How can you use analytics to improve your email campaigns?

How to use analytics to improve your email marketing campaigns

With around 250 billion emails being sent every day, how do you get yours to stand out from the crowd.   You write good subject lines. You use tools to improve your online marketing in general. When it comes to email marketing, there are several techniques to help you improve your email marketing results. In this…

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to Increase the ROI of Content Marketing

How to boost your Content ROI with sales and marketing technology

Content is THE powerful marketing tool for the 21st century, but most businesses are terrible at maximizing their content’s ROI. Avoiding this trap is easy, so why businesses mess up here is hard to understand. In this article, we explore a few ways to use tech within your content marketing process to get the best possible…

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So what is E-A-T?

E-A-T- How to meet the needs of quality raters and users

Your website content needs to EAT to thrive. Yes you got it right, we’re talking about E-A-T. Google states that E-A-T is among the top 3 considerations for determining Content Quality. E-A-T is a significant factor in determining the “value” of a website. So what is E-A-T? E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” Let’s break it more. Expert –…

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What is link building in Search Engine Optimization?

How to boost your websites authority with quality links

Link building and acquisition is one of the most important aspects of SEO. The more inbound links you get, the more authority your site has. When it comes to Search Engine Optimization, links are THE original Google search signal and are still critically important to a site’s search ranking. When determining the trustworthiness of a…

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What are the benefits of video marketing to small businesses?

How to benefit your small business with video marketing

Everyone, from small to large businesses has sprayed the internet with videos promoting products and/or their services. Humans are (mostly) visual creatures and therefore you can draw in your audience with moving images, done right. If you are still thinking about using videos in your businesses, in this article, we go over how video marketing helps your…

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What is Metadata? What is metadata and why is it as important as data?

How to influence your web page’s relevancy- The value of metadata

What is metadata and why is it as important as data? Understand that “meta” means “about”, so metadata is data about data. Metadata is information that’s kept in the HTML code of a web page specifically for search engines robots to better understand what that page is about. Metadata consist of A title tag A Meta description…

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The most effective search engine optimization tactic by businesses

How to get the most search engine traffic on your landing pages

Businesses use landing pages to convert website visitors into leads. But it is important to understand that landing pages alone don’t generate businesses. Landing pages must focus visitors’ attention on an offer which the visitor receives in exchange for their contact information. It is important to remember that the fewer options a visitor has on the landing…

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How to choose the right marketing automation for your business

Think that marketing automation was not the right choice? Is this why?

Does your marketing automation system feel like a waste of time and money If you’re not getting the benefits of marketing automation, you are wasting time and money. Do you know why marketing automation commonly fails? In this article, we provide reasons why some businesses do not get the return on the marketing automation investment. High maintenance…

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How to invest in search engine optimization for higher ranking

How to generate traffic and boost your conversions with SEO

What is your best way to generate website traffic? While paid advertising delivers traffic in the very near term, long term  search engine optimization has the best ROI  and iis the best way to generate traffic that converts. There are plenty of channels for  generating traffic to your website, but nothing really compares to search…

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How to impact consumer action with content marketing campaigns

Content marketing tips to get the most out of your campaign

As much as Content Marketing is significant to businesses, it can sometime be frustrating. Content marketing can feel time consuming and costly. But content marketing does work. When you have a solid content marketing you create your brand awareness AND generate leads. So how do you get the most of your content marketing efforts? A…

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How does a successful content headline look like?

How to create a successful headline for your content marketing

Content marketing is the act of getting your message heard. A big piece of this is the importance of a great headline. Headlines can be hard to work on. Some writers spend as much time on their headlines as they do on the article itself. A great article is not valuable if people don ‘t read…

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