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What are the benefits of lead tracking software?

The importance of tracking your leads with marketing automation

A lead tracking software helps you know what your visitors and leads are doing on your website. What is the importance of knowing what your visitors and leads are doing within your website or product? Lead tracking is one of the biggest source of insights on customer experience. Lead tracking and customers experience has one…

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How can you build trust with your customers?

How to engage and maintain your current potential customers

Engaging your prospects and customers is one of the most important factors when creating a successful marketing campaign. When the prospect has become a customer it is important to engage and maintain them. Your relationship didn’t end, it just started. Your current customers are your reviewers, success stories, evangelists, and demonstrators of how much you…

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How do you define a homepage?

Google Search Quality Ratings: Important Definitions

This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages.  From our last post, once you have understood the The purpose of Google’s Page Quality Rating and what defines the quality of that web page, it is important that your are familiar with some definitions Google…

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What techniques do you use to motivate your customers buyers?

Techniques on how to uncover your customers motivation

Understanding what triggers motivation is a critical part of marketing. Motivation is the thing that propels people to take action. Understanding what motivates your customers helps you better serve their needs by crafting marketing campaigns and delivering products that they want to buy. The role of motivation to marketing The ability to understand your customers is…

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How can small businesses build and grow their subscribers list?

What you need to add and improve your email subscribers list

Building subscriber lists is an important part of your email marketing strategy. Remember that having a big list is not enough. You need to have email addresses that are relevant to your business, your business goals, and (and this is the key) relevant for the people who subscribe. There are a number of ways to collect…

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How does marketing automation work for small businesses?

What are the main solutions provided by marketing automation?

Marketing automation is one of those tools that small business really need but it’s generally not clear to them what it is and why they need it. Before investing in marketing automation you need to understand it. You need to fully understand everything it can do for you. When thinking of investing in marketing automation, ask…

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How can marketing automation transform small marketers?

How to become more time effective with marketing automation

Small businesses that use marketing automation to nurture prospects experience increase in qualified leads and closed business. This is because through marketing automation you “nudge” people along, and that both helps filter the strong leads from the weak leads, AND generates sales. However, a large percentage of marketers are still not using marketing automation. If…

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How can you build great email marketing campaigns?

How to get email marketing right with marketing automation

Email marketing is still the king of ROI in the marketing kingdom. Email marketing remains one of the best ways to generate convert prospects and create paying customers. It allows a personal and direct channel of communication between a company and its leads. But how do you get it right? There are some prerequisites of…

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How do you build targeted email campaigns?

How to be more relevant with your customers-targeted email

Have you segmented your lists? Targeted email campaigns improve conversions and boost revenues. If you don’t know the importance of sending segmented emails, you are missing opportunities to increase your ROI. People are different and react differently to the same approach. So what are the benefits of sending targeted email messages within your email campaigns? Relevance…

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How can you increase your customers retention rates?

How to improve customer retention rate for your business

For small businesses, retaining customers is an incredibly important part of growing a sustainable business. We are in the business to earn and keep customers. According to research from Harvard Business School, increasing customer retention rates by 5% increases profits by 25 to 95%. What is the meaning of customer retention? It is how well you…

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