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How to grow your business on LinkedIn

What things can you do with your LinkedIn business page?

For many people, LinkedIn can be a confusing place. But LinkedIn is a social media network where businesses and clients connect online. Who should use LinkedIn? Do I need a LinkedIn page for my business? Many businesses however does not use this platform and in this article will show you why LinkedIn is a fit…

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What is search engine optimization?

How to get the chance of being found online with SEO tricks

For both small and big businesses, Search Engine Optimization, is more than just a nice-to-have these days. Search engine optimization is a necessity for on the internet, especially those who rely on the internet daily. Search engine optimization is all about maximizing the highest possible number of visitors to your business website. Search engine optimization…

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Can content marketing increase your sales?

How to improve your sales with high quality content blog

People rarely buy a product just because they like the product. They often buy a product because they like the company itself. For people to like your business, they must know about you and they must know good things about you. You can use your blog to both attract people and to convert visitors into…

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How to keep your social strategy still alive

How to stay ahead of the curve on social media marketing

Every business understands that social media is a powerful business tool. The problem is that they don’t actually understand how to use this tool. For both small and big businesses, social media is where they meet with their customers. Social media is not going away. It is here to stay, and is an important aspect…

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Why are videos content so important?

How to effectively use video content in social media for your brand

Video marketing is on the rise and many businesses benefit from them. Businesses face the challenge of creating more effective videos that stands out in the crowded social media networks. How do you measure the effectiveness of a video? In social media, videos are measured on how they appeal to the viewers. Video are used…

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What are the importance of using curated content?

Why you need to use curated content in your businesses

Producing valuable, authoritative, and compelling content takes time. However, content curation saves marketers dozens of hours creating content. With content curation, you must give credit to the source. Content curation helps marketers provide highly valuable and authoritative information that your audience craves.  What are the benefits of content curation? First let’s be clear there are…

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How to get started with marketing automation

How to maximize marketing automation in your organization

Do you have a marketing automation platform in your organization? How was the set up process? Did it start well then lose its momentum? The potential of a marketing automation platform is very real. If you want to succeed with marketing automation in your business, consider a somewhat detailed road map to get the most…

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Reasons why you need an online marketing strategy

How to help clients reach solution you provide with marketing

Does a small business need a marketing strategy? Yes, It Does. It is essential for small businesses to have a marketing strategy in place because without one your entire sales strategy is based on word of mouth. How do you get started with a marketing strategy in your small business? The 1st thing is to…

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How to use hashtag for effective social media marketing

How to expand your reach online with hashtag marketing strategies

In this social media age, businesses can reach their target audience more easily than ever before. Businesses can reach their potential customers directly through social media. Social media hashtags are one tool in doing so. What are hashtags? These are clickable phrases that people use to access social media updates by topics. These are tools…

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How do you create a lead scoring model?

How to implement a lead scoring model in your organization

Useful actionable data is important to businesses needing to take their marketing to the next level. Businesses need data that they can use effectively. Lead scoring is a key component (maybe THE key component) of concise lead qualification. Businesses use lead scores to gauge how interested their prospects are with them. Leads scoring helps businesses identify which leads…

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