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What are some of the best practices for customer retention?

How to successfully improve your customers retention rate

You have probably heard about how it is cheaper to keep a customer than it is to acquire a new one. So how do you maximize your customer retention?  In this article, we provide you some of the best practices for customer retention. Have a good onboarding program This can be well achieved by customer…

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How do you respond to your reviews?

How to work on with your negative online reviews professionally

Online reviews hold more power over businesses than business owners like. In some cases they have made or broken businesses. Positive reviews build up your online presence while negative reviews can act like an anchor on your efforts to generate leads and customers. If you don’t deal with your negative reviews, they can damage your business growth,…

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How can you use analytics to improve your email campaigns?

How to use analytics to improve your email marketing campaigns

With around 250 billion emails being sent every day, how do you get yours to stand out from the crowd.   You write good subject lines. You use tools to improve your online marketing in general. When it comes to email marketing, there are several techniques to help you improve your email marketing results. In this…

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to Increase the ROI of Content Marketing

How to boost your Content ROI with sales and marketing technology

Content is the most powerful marketing tool for both small and big businesses. Many businesses are creating content at an incredible pace but unfortunately most brands aren’t great at understanding how to maximize their content’s ROI. It’s time to fix that. In this article, we explore how you can best use tech within your content…

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So what is E-A-T?

E-A-T- How to meet the needs of quality raters and users

Your website content needs to EAT to be alive. Yes you got it right, we’re talking about E-A-T. Google states that E-A-T is among the top 3 considerations for Page Quality. E-A-T determines a website’s value So what is E-A-T? E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” Let’s break it more. Expert – when creating content for your website,…

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What is link building in Search Engine Optimization?

How to boost your websites authority with quality links

Link building and acquisition is one of the most important aspects of SEO. The more inbound links you get, the more authority your site has. When it comes to Search Engine Optimization, links are THE original Google search signal and are still critically important to a site’s search ranking. When determining the trustworthiness of a…

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What are the benefits of video marketing to small businesses?

How to benefit your small business with video marketing

Everyone, from small to large businesses has sprayed the internet with videos promoting products and/or their services. Humans are (mostly) visual creatures and therefore you can draw in your audience with moving images, done right. If you are still thinking about using videos in your businesses, in this article, we go over how video marketing helps your…

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What is Metadata? What is metadata and why is it as important as data?

How to influence your web page’s relevancy- The value of metadata

What is metadata and why is it as important as data? Understand that “meta” means “about”, so metadata is data about data. Metadata is information that’s kept in the HTML code of a web page specifically for search engines robots to better understand what that page is about. Metadata consist of A title tag A Meta description…

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The most effective search engine optimization tactic by businesses

How to get the most search engine traffic on your landing pages

Businesses use landing pages to convert website visitors into leads. But it is important to understand that landing pages alone don’t generate businesses. Landing pages must focus visitors’ attention on an offer which the visitor receives in exchange for their contact information. It is important to remember that the fewer options a visitor has on the landing…

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How to choose the right marketing automation for your business

Think that marketing automation was not the right choice? Is this why?

Does your marketing automation system feel like a waste of time and money If you’re not getting the benefits of marketing automation, you are wasting time and money. Do you know why marketing automation commonly fails? In this article, we provide reasons why some businesses do not get the return on the marketing automation investment. High maintenance…

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