The lead post in this series is Mastering Topical Authority: A Comprehensive Guide to Boost Your SEO.
Jump ahead to:
Why yes, it is
Perhaps a better question is “How is domain authority important?”.
Domain authority is such a commonly used metric it seems to weird to even question IF it’s important. If it wasn’t, would it be used to extensively?
How is domain authority important?
First, I freely admit that everything mentioned below is a correlation.
The things mentioned below do not necessarily cause domain authority.
But having said that, these correlations have been observed and commented upon by a lot of people who seem to know what they’re talking about.
So a causative relationship probably does exist.
And as Moz created this metric, it feels appropriate to link to their article where they describe how the domain authority metric is calculated.
Correlation to search rankings
For the most part, for any given search query in Google, the pages that show at the top of the Search Engine Result Page (SERP) have high domain authority scores.
Correlation to Google E-E-A-T
It is important to realize that E-E-A-T is not a ranking signal per se, but rather a framework for producing high quality people first content.
Again, pages that appear to have high levels of E-E-A-T tend to show up higher in SERPs.
Correlation to topical authority
Topical authority, like Google E-E-A-T, is also not a ranking signal per se, but rather another framework for producing quality content.
And gain, as with Google E-E-A-T, websites and webpages that show high levels of topical authority tend to show up higher in SERPs.
