Inbound Marketing

Image showing the numerous tools a company uses for content marketing, and the sheer number of such tools.

March 17, 202511Comments

The Big List of Content Marketing Tools

This post started as a simple rant about how most Content Marketing tools are too expensive and too complicated for small businesses to make effective use of them, and somehow

by Kevin Carney

Image of a dark blue upgraph against a neon red background, leading up to gold dollar signs

Inbound Marketing

June 14, 20211Comments

Why Your Blog on Your Website is the Hub of Your Online Marketing

The primary reasons are... It’s real estate on the Internet that you own. You can not control the rules at Facebook, LinkedIn, etc, and the people who do sometimes change them

by Kevin Carney

Image showing what “Walking the Controversy Tightrope” is like

Inbound Marketing

January 18, 20181Comments

How to increase blog traffic with controversial topics

Lies, Damn Lies, and Statistics The topic of using controversial topics to grow blog traffic and generate leads is, in and of itself, controversial. I’ve read articles online that talk about how

by Kevin Carney

How do you use presuppositions phrases to help sell stuff?

Inbound Marketing

August 30, 20170Comments

How to Sell More Easily and Naturally with Presuppositions

Presuppositional Phrases are the Language of Advertising The following all contain presuppositions. “Nothing whitens better than Crest” “Why suffer another summer?” “This year, I’ll stop asking ‘Do I look fat’?” Notice the first statement does

by Kevin Carney

Optimizing internal website linking to improve SEO

Inbound Marketing

August 27, 20170Comments

What Is Internal Linking and Why Is It Important for SEO?

Internal linking matters. The internal link structure of your website has a HUGE effect on your SEO. Ideally your internal link structure should be a hierarchy, not a web. The diagram below

by Kevin Carney

What are the steps to continuous content marketing improvement?

Inbound Marketing

August 2, 20170Comments

How to continuously improve your content with Deming lessons

The ideas taught by W. Edwards Deming can help you improve your content. Who was Deming? W. Edwards Deming was an American engineer, statistician, professor, author, and a management consultant. He transformed Japanese

by Kevin Carney

This picture has absolutely nothing to do with link building and the importance of links to SEO, but it's a cool picture.

Inbound Marketing

August 14, 20150Comments

Content Marketing: The Importance of Links to Web Page Search Ranking

At this time of year two interesting things happen. Only one is related to search rankings. The Earth passes through the debris field of the Swift-Tuttle comet (which we call "the

by Kevin Carney

Repurposing content has two main benefits: different people learn better in different formats, and different content on the same topic helps with SEO.

Inbound Marketing

July 29, 20150Comments

Why Repurposing Content Matters for Search Engine Optimization and Lead Generation

What Repurposing Is Repurposing content is conveying the same topic, point, or answer in various formats. Examples of different forms are: Blog posts Videos Slideshare decks Email messages Infographic eBooks Success

by Kevin Carney

You want more people on your website who aren't buying because their presence helps attract more people who will.

Inbound Marketing

July 27, 20150Comments

Why You DO Want Website Visitors Who Never Buy

People occasionally say to me to they only want website visitors who fit their prospect profile and who are likely to buy from them. People who say this are missing a

by Kevin Carney

Inbound Marketing

May 29, 20150Comments

The Japanese Concept of Kaizen Applies to Inbound Marketing and Lead Generation

How does Kaizen Apply to Your Inbound Marketing? Note the question is not "does it", but rather "how does it". There is no question about that fact that the Japanese concept of

by Kevin Carney

Inbound Marketing

May 27, 20150Comments

Does Business Really Start With Why? Is How More Important to Long Term Success?

Simon Sinek Has a Point Understanding why organizations do what they do creates a much clearer (sometimes crystal clear) understanding of what should be done and how it should be done. Simon Sinek

by Kevin Carney

Inbound Marketing

April 25, 20152Comments

Maslow’s Hierarchy of Needs (Updated)

by Kevin Carney