Snippet posts are fairly short posts and either answer one question or convey one main idea.
They are contrasted with Pillar Posts which are longer, better researched, and convey more information.
Snippet posts are generally 200 to 300 words long, and are for SEO purposes are published frequently (preferably multiple times each day).
Snippet posts are not to be confused with the Google featured snippet.
What is a Featured Snippet?
A Featured Snippet is a block that shows on the top of a search results page that contains a summary of the users answer and a link to the webpage from which it was obtained. Featured snippets are provided for the top ranking page for a given search query a person performs. This article is NOT about featured snippets, this article is about snippet posts.
What are the benefits of snippet posts to small businesses?
There are many aspects to how Google ranks websites and while Google does not share the details of the search algorithm, it is easy to figure some things out by looking at search results.
And one very important idea is……
Within a defined niche or topic, Google tends to rank large busy websites higher than websites that are smaller and less busy.
Snippet posts makes your website larger and busier than it would be if you published fewer longer articles.
That’s it in a nutshell.
How do you use snippet post?
The key is to think in terms of “answers”, “main ideas”, and “series”.
Great snippet posts are answers to questions customer and prospects have asked you. If you get the same set of questions over and over (and what business doesn’t), each question is a blog post waiting to happen and the bulk of those posts will be between 200 and 300 words.
Main ideas are, as the name states, main ideas. They are not in depth descriptions. They exist to convey one main idea about something in a format we might think of as being an overview.
A series of posts is where you have 1,000 words to say about something, and that topic breaks up nicely in 250 word sections. Rather than publish one 1,000 word pillar post, consider publishing 4 snippet posts and publishing the parts at intervals, such as every 8 or 12 hours.