Google Sandbox Effect
The Google Sandbox Effect describes a phenomenon where new sites rank very poorly until suddenly, one day the levels of visitors who arrive via organic search increases dramatically almost overnight for no apparent reason.
The Google Sandbox effect acts as a temporary filter for new sites. It seems new sites are not considered as trustworthy as older sites.
When Google puts you into the sandbox, your site will receive a low volume of visitors. After a period of consistent and regular publishing, your site “gets out of the Sandbox” and Google brings a much higher level of visitors to your site.
What can you do to get out of the Google Sandbox?
- Publish frequently and consistently.
- Create strong content and earn quality links to your site.
- Do white hat SEO, or more accurately avoid black hat tactics to artifically inflat your sites ranking.
- Make your website easily scannable to a human visitor.
- Do not put pop up banners for users on mobile devices.
As you keep building links to your website, do it slowly, over time, in ways that look organic because they are organic.
Use quality content, guest posts and outreach campaigns that people want to link to and share.
Promote your content to your target audience.
Search engine optimization is risky when done via “cheap tricks”. If you find yourself wondering if a certain tactic might get you in trouble, the odds are it probably will. So don’t do it. It’s as simple as that.
On the image used on this post,
The graph above this post from Google Analytis shows this sandbox effect very clearly.
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