What is page rank? how is it related with search engine optimization?

PageRank

PageRank is THE original search signal and is still one of the strongest.

Links were so critical to Google in the early days that the search engine was called Backrub before the name was changed to Google.

When the Google search engine was brand new, it was based exclusively on every page and every link on the Internet having a numerical value.

The value of pages were calculated based on the values of the links point to that page. The value of links were calculated based on the value of the webpage they originated on.

Below is a very simple example.

Let us suppose there is a webpage we’ll call X and it has a value of 100 and two outbound links.

Each link that originates on Page X has a value of 50. The value of each link is 50 because a page value of 100 divided by 2 (one for each link) causes each link to have a value of 50.

The value of page X is created by the links pointing to it. The total value of the incoming links add up to 100, in some combination. It could be one link with a value of 100, 100 links each of which has a value of 1, or any combination in between.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Inbound Marketing Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and inter...
SERP (Search Engine Result Page) SERP (Search Engine Result Page) A SERP (Search Engine Result Page) is the page Google (and the other search engines) return to you in response to ...
Private Blog Network A Private Blog Network is a privately owned network of servers that has obtained high domain authority via some means (generally via what where called...
Snippet Post Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, ...
Google Analytics Google Analytics is free software provided by Google to help us monitor measure activity on our websites. It has more features than I can list in t...

Leave A Response

* Denotes Required Field