backlinks, inbound marketing, seo

Back links

Back links are links from webpages on sites other than your site, than “link back” to pages on your website.

The image above should help illustrate the idea.

Back links are critically important to the success of your SEO.

In the early days of Google, back links were THE search signal, and while there are now 220+ (or so) individual search signals, back links are one of the most important.

However, don’t expect anyone to link to content that isn’t really good.

You need back links for your website authority to rise and for your content to rank, but to do that you need to publish stuff people are willing to link to.

If your website consists of nothing but fluffy light content that doesn’t really say anything, don’t be surprised if no one links to you.

The articles you want people to link to should be your best pillar posts, which should be so good that people don’t mind when they receive a content promotion message from you.

Obtaining back links also does not happen overnight, nor does it necessarily happen on it’s own.

The “recipe” is fairly straight forward, but like all things worth having, takes time and effort:

  1. Publish quality content.
  2. Promote it via social media and email.
Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Snippet Post Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, ...
SERP (Search Engine Result Page) SERP (Search Engine Result Page) A SERP (Search Engine Result Page) is the page Google (and the other search engines) return to you in response to ...
Private Blog Network A Private Blog Network is a privately owned network of servers that has obtained high domain authority via some means (generally via what where called...
Landing page A landing page is a page on a website that encourages the website visitor to take a specific action, which either results in them: 1) leaving some con...
Outbound Links Overview Outbound links are links from pages on your website to web pages on other websites. All things being equal (which of course they never re...

Leave A Response

* Denotes Required Field