The Digital PR Community Network is a software tool in which SEO, Digital PR, and Link Building professionals promote their best content to each other.

This blog post provides an overview of what the tool does, describes how you use it, and contains links to other blog posts that contain specific detail for each area.

General concepts


Within the tool, you establish and are known by a screen name. It is a name you simply make up. The only restriction is you can not use a name someone else is already using.

Your email address is not revealed to other users of the system, nor do you see theirs (with the exception of you can in some instances see email addresses of other members of your team).

In fact, until you send a Link Request, the user you’re communicating with knows a few things about your site (Moz Domain Authority, Content Niche, etc), but not the URL.


When an individual registers as a user, they become a Team Lead. They can add other members to their team if they wish. The Team Lead of a team can be changed at a later date if this is ever deemed necessary.

Primary intent

Users within the system are segregated by “primary intent” of which there are two. You either specify that you’re interested in “exchange” activities that include link swaps, guest posting, co-marketing partnerships, etc. Or you specify that you’re interested in “commerce” activities that include the buying and selling of links and or guest posts.

Exchange users and commerce users do not see each other in the system. Anyone who feels a strong need to do both needs to register two accounts that operate independently.

Content niche

You identify the content niche of each of your sites, and when you’re searching for sites, content niche is an available search filter.

We’re using the IAB V2 content taxonomy, and at this stage are using their most broad (tier 1) categories. As the network gets more crowded in the future, it may make sense to use the tier 2 categories, but we’ll reassess that later as the network gets more crowded.

Subscription levels

The subscription levels are:

  • Design Team (platinum level – but free)
  • Platinum
  • Gold
  • Silver
  • Bronze
  • Free (bronze level – but free for initial users)

Subscription levels are a further level of segregation within the system.

Platinum users can see and contact all other members. Gold users can see and contact gold level users and below. Silver users can see and contact silver level users and below. Etc, etc.

This segregation was created because members of the Desing Team felt it important that there be parts of the system that are open to everyone, and parts of the system that are open only to more serious link builders.

Members of a team can be subscribed to different level subscriptions.

Functions within the Digital PR Community Network

Set your screen name

Optionally, add team members

Enter the systems and URLs you’re promoting

Search for sites and site contacts

Exchange messages with contacts for other sites

Exchange link requests with contacts for other sites

Manage link requests

Rate other users

Submit, and vote on, enhancement requests

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