Your website content needs to EAT to thrive. Yes you got it right, we’re talking about Google E-A-T.
Google states that E-A-T is among the top 3 considerations for determining Content Quality. E-A-T is a significant factor in determining the “value” of a website.
So what is E-A-T?
E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.”
Let’s break it down more.
Expert – when creating content for your website, how much expertise goes into the process? Was your content “flung together” quickly, or does it demonstrate a high level of expertise?
Being an expert also means showing you have appropriate credentials backing up your claim to expertise.
Expertise is vital for medical, financial, or legal websites but the idea of expertise applies to website of every topic, even that of celebrity gossip.
Authority – You need to show that you are an authority in your topic area. How do you archive this? By knowing what you’re talking about. By providing answers that work.
Experience is important when it comes to showing authority.
Trust – Trust is above and beyond the writer, trust comes from the people responsible for the website. This is especially true for eCommerce websites and other website that accept payment. But the concept is again valid for all website. Are you a trust worthy source of information for your topic?
Why E-A-T for web pages?
When you site has a high level of E-A-T, users will choose your site over your competitors because of E-A-T of your content.
A high level of E-A-T translates to a high site ranking, because the more your website is trust worthy (which comes partially from expertise and authority and partly from who runs the site) tends to rank higher.SEO Needs Link Building