Link Building

Image of internal links, not external links, to landing pages

May 21, 20250Comments

You do NOT want backlinks to your landing pages!

Abstract You want backlinks to your information-rich citation-worthy link-bait pages, which in turn link to your landing pages from visually obvious calls to action (CTAs). Different types of content serve different purposes.

by Kevin Carney

Link Building

December 24, 20243Comments

Link Building Tools for Better SEO

This post contains a comprehensive list of link building tools, after providing an overview what links are, why they matter, and how they work. Jump ahead to: Toggle What are links?Attributes of linksPageRankAre

by Kevin Carney

The image shows a group of people forming a semicircle around three MASSIVE links of a short chain with various indicators of "internet" document types.

Link Building

November 19, 20240Comments

Community link building: topical relevance made easy

Effective link building takes effort, such that some companies devote full time staff to the effort. The most common tactic is email outreach, which works, but its a numbers game.

by Kevin Carney

An imaging showing your site in the middle and other sites linking to it

Link Building

August 4, 20213Comments

As regards SEO, is everything link building?

This phrase has been stuck in my mind for about a year now, after I interviewed a few dozen people for an article I wrote for Search Engine Watch and

by Kevin Carney

Link Building

July 6, 20210Comments

When it comes to link building, what matters most?

The headline implies there is one thing that matters most, and for what it’s worth, that title occurred to me after I wrote this article, as I decided that in

by Kevin Carney

Link Building

November 30, 20200Comments

How to write link building pitches that get noticed

About this article In the spirit of full disclosure, this article about writing link building pitches is based on, and is a bit of a rewrite of an article written by

by Kevin Carney