Content Marketing

The image shows a magnet, with the word "link bait content" written on it, attracting webpages and chains made of links. The works "Attract Authority" appear in the lower right corner of the image.

May 9, 20250Comments

Link bait content: what, why, and how

Abstract In this article I describe how link bait content differs from other types of content, explain why you need it, and describe how you (or at least I) create it. Introduction While

by Kevin Carney

Content Marketing

November 9, 20240Comments

The Headline Tactic That’s Worked for 85+ Years

In the spirit of full disclosure, this post about a headline tactic is "recycled" (it's not plagiarism when I credit the original author) from an email I received from Kaleigh

by Kevin Carney

Image is a cartoon showing a woman holding a monitor with the word "blog" on it in one hand and money in the other

Content Marketing

July 23, 20230Comments

SEO for startup businesses

To be clear, the issue is not startup businesses per se, but businesses whose marketing activities are constrained by limited resources. Startup businesses tend to be short of time and money And

by Kevin Carney

An image of the front page of The Furrow from the spring of 1897.

Content Marketing

July 11, 20230Comments