Content Marketing

November 9, 20240Comments

The Headline Tactic That’s Worked for 85+ Years

In the spirit of full disclosure, this post about a headline tactic is "recycled" (it's not plagiarism when I credit the original author) from an email I received from Kaleigh

by Kevin Carney

Image is a cartoon showing a woman holding a monitor with the word "blog" on it in one hand and money in the other

Content Marketing

July 23, 20230Comments

SEO for startup businesses

To be clear, the issue is not startup businesses per se, but businesses whose marketing activities are constrained by limited resources. Startup businesses tend to be short of time and money And

by Kevin Carney

An image of the front page of The Furrow from the spring of 1897.

Content Marketing

July 11, 20230Comments

Content Marketing is older than Search Engine Optimization

The world's first known content marketing effort was a quarterly print magazine that was started by John Deere in 1895. Here is an image of the front cover of the spring

by Kevin Carney

Content Marketing

September 26, 20220Comments

Finding unique content marketing perspectives

How do you write on a topic without saying what thousands, if not millions, have already said? How can your content marketing stand out against an entire Internet of content, also

by Kevin Carney