Brand Journalism

February 15, 20210Comments

Digital PR vs Link Building

Featured image attribution: The Castle Group, image URL, and image license. What is Digital PR, and why does it matter? Backlinks, link building, and domain authority are not terms traditional public relations

by Kevin Carney

Brand Journalism

December 4, 20200Comments

Public Relations and SEO

Testing: link test Image credit: geminos creative This article starts with a very brief summary of the top ranking articles for the search phrase "public relations and SEO". They're presented and summarized in

by Kevin Carney

Brand Journalism

May 16, 20150Comments

Journalists Outrank Marketers in Search: Implications for Content Marketing

Journalists Consistently Outrank Marketers in Search What implications does this have within the world of Content Marketing? First, news sites consistently outrank business sites in search results. This is not the same as

by Kevin Carney