May 24, 20170Comments

E-A-T- How to meet the needs of quality raters and users

Your website content needs to EAT to thrive. Yes you got it right, we’re talking about E-A-T. Google states that E-A-T is among the top 3 considerations for determining...

by Bonface Mogusu

Glossary

April 9, 20170Comments

Customer Journey

The customer journey is the steps taken and decisions made by a prospect in the course of deciding to buy whatever it is that you sell. The main purpose of defining your...

by Bonface Mogusu

What are the benefits of snippet post to small business?

Glossary

March 29, 20170Comments

Snippet Post

Snippet posts are fairly short posts and either answer one question or convey one main idea. They are contrasted with Pillar Posts which are longer, better researched, and...

by Bonface Mogusu

What is Search Engine Results Page (SERP)?

Glossary

March 17, 20170Comments

SERP (Search Engine Result Page)

SERP (Search Engine Result Page) A SERP (Search Engine Result Page) is the page Google (and the other search engines) return to you in response to a search query. Users enters...

by Bonface Mogusu

Glossary

March 12, 20170Comments

Private Blog Network

A Private Blog Network is a privately owned network of servers that has obtained high domain authority via some means (generally via what where called Black Hat SEO...

by Bonface Mogusu

Glossary

March 8, 20170Comments

Google Analytics

Google Analytics is free software provided by Google to help us monitor measure activity on our websites. It has more features than I can list in this short glossary entry,...

by Bonface Mogusu

Glossary

March 8, 20170Comments

Outbound Links

Overview Outbound links are links from pages on your website to web pages on other websites. All things being equal (which of course they never really are) pages with an...

by Bonface Mogusu

Glossary

February 13, 20170Comments

Brand Publishing

Brand Publishing Brand publishing describes how businesses (brands) directly publish content for their customers, their prospects, and to the world at large. Brand journalism...

by Bonface Mogusu

Glossary

February 5, 20170Comments

Plugins

WordPress is a web server framework that provides a specific set of functionality. A plugin is a piece of software specifically made to extend the capabilities of WordPress...

by Bonface Mogusu

What are the importance of links within your website?

Glossary

January 30, 20170Comments

Internal Link Structure

Internal Link Structure The internal link structure of your website is literally the structure of all the internal links of your website. An “internal link” is...

by Bonface Mogusu

How significant are internal links for small businesses?

Glossary

Link Building

January 29, 20170Comments

Internal Links

What are Internal links? Internal links are links from pages on your website to other pages on the same website. Not only does your website need these internal links, it needs...

by Bonface Mogusu

What can you do to get out of the Google Sandbox?

Glossary

January 28, 20170Comments

Google Sandbox Effect

Google Sandbox Effect The Google Sandbox Effect describes a phenomenon where new sites rank very poorly until suddenly, one day the levels of visitors who arrive via organic...

by Bonface Mogusu

What is page rank? how is it related with search engine optimization?

Glossary

January 27, 20170Comments

PageRank

PageRank is THE original search signal and is still one of the strongest. Links were so critical to Google in the early days that the search engine was called Backrub before...

by Bonface Mogusu

How to create pillar blog post for your business?

Glossary

January 27, 20172Comments

Pillar posts

A pillar post is one that is well researched, well written, longer (than a snippet post) and reads more like a white paper or tutorial than a snippet. A pillar post is a...

by Bonface Mogusu

Glossary

January 26, 20170Comments

Google Plus

Google Plus is the social media networking site from Google. In the same way that Facebook is at facebook.com, Google Plus is at plus.google.com. However it is a mistake to...

by Bonface Mogusu

Glossary

January 26, 20170Comments

SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. In common usage the phrase seems to have different meanings to different people. There are two definitions I accept. They are...

by Bonface Mogusu

What is a landing page? how is it important to small business?

Glossary

January 25, 20170Comments

Landing page

A landing page is a page on a website that encourages the website visitor to take a specific action, which either results in them: 1) leaving some contact information, or 2)...

by Bonface Mogusu

Glossary

January 25, 20170Comments

Conversion

Conversion is often considered to be when someone completes a purchase. While this is true, conversion is also the smaller steps people take during their buying process. When...

by Bonface Mogusu

Glossary

January 23, 20170Comments

Inbound Marketing

Inbound Marketing is the process of attracting your audience to your website through a structured and methodical system of publishing useful and interesting articles and...

by Bonface Mogusu

Glossary

January 22, 20170Comments

Marketing Automation

Studies show that (on average, across America) out of every 100 leads your business attracts: 3% are ready to buy now 30% of never going to buy (from you or a competitor) 67%...

by Bonface Mogusu

What is a sales funnel? are they important to small businesses?

Glossary

January 14, 20170Comments

Sales Funnel

The Sales Funnel is a concept that relates to how prospects “fall away” as they take steps closer to becoming a customer. That is why it is referred to as a...

by Bonface Mogusu