How to prove the value of your content marketing efforts
Actionable data is necessary for continual improvement in anything. Content marketing is no exception. You have carefully created content and distributed it to your audience in the best way you can. What next? Measure the success of your efforts. If you don’t see results you want, then of course you make the necessary changes. A…
How to create a converting landing page with essential elements
While there is no one size-fits-all guide to creating a high converting landing page, there are essential elements to consider which all high converting landing pages share. In this article, we go through some of the essential elements of a landing page. Headline Keep your headline short and concise. Remember that the headline is the first…
How to bring more customers with landing page best practices
What is a landing page? A landing page is a tool that is capable of generating interest, curiosity and make someone want to provide you their contact information, in exchange for something they consider to be of value. Landing pages are THE standard was of turning website visitors into leads. So what defines a good…
How to recognize your customer intent with smart personalization
When a visitor can’t easily figure out what your business offers, they will move on. This clarity is needed at every step of their buyers journey. As a visitor progresses through the buyer’s journey, their needs for answers and information changes. And while every buyer is different, the basic principal behind rationalization and marketing automation…
Creative tips on how to grow an engaged business email list
Everyone has trouble building their email list at first. But there really are some tried and true best practices that really do work. Email is THE BEST channel to nurture leads, but to make it work things need to be setup right. In this article, we show you the tried and true methods that work, just…
How to Improve your email subject lines for better results
Email is one of the best tool content marketers have at their disposal to nurture leads into customers. Compared to social media like Facebook, Twitter, etc, email is the most effective tool at nudging leads to become customers. Many people prefer receiving promotional content through email than through social media sites. A critical piece of an effective…
How to get those customers you badly crave with lead magnets
While it’s necessary to move leads from interested to sealing the deal, you can’t focus solely on managing leads. You must have leads to manage. You must drop leads into the top of your sales funnel. This is where the Lead Magnet comes in. The job of the lead magnet is to turn a website…
Google Search Quality Ratings: Positive Reputation and A High Level of Expertise/Authoritativeness/Trustworthiness (EAT)
This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages. Google Search Quality Guidelines gives us clues into how Google determines quality. Google states that A High quality page has one or more of the following characteristics: High level of Expertise, Authoritativeness, and Trustworthiness…
Increasing your blog opportunities- How to create a great introduction
You spend hours or sometimes days pouring your soul into a blog post, crafting each phrase with care and when finally hit the publish button, nobody reads it. It’s not entirely your fault. Some additional writing skills and styles will help attract your audience and hold them. In this article, I’ll show you what you’re doing…
The most effective tools for online reputation management
Do you know what people are saying about your business? People are talking about your business online, and what they say affects your reputation. Not knowing what they’re saying potentically places your reputation at risk. Why Monitor Your Online Reputation? When people say good things about you, you want to thank them. When people say bad things…
How to successfully improve your customers retention rate
According to a Bain & Company study, 60% to 80% of customers who say they’re satisfied with a business do not return to buy again. So as you can see, encouraging existing customers to buy again will REALLY help with profitability. What do you do to create more customer loyalty and more customer resales? Have…
How to work on with your negative online reviews professionally
Online reviews hold more power over businesses than business owners like. In some cases they have made or broken businesses. Positive reviews build up your online presence while negative reviews can act like an anchor on your efforts to generate leads and customers. If you don’t deal with your negative reviews, they can damage your business growth,…
How to use analytics to improve your email marketing campaigns
With around 250 billion emails being sent every day, how do you get yours to stand out from the crowd. You write good subject lines. You use tools to improve your online marketing in general. When it comes to email marketing, there are several techniques to help you improve your email marketing results. In this…
How to boost your Content ROI with sales and marketing technology
Content is THE powerful marketing tool for the 21st century, but most businesses are terrible at maximizing their content’s ROI. Avoiding this trap is easy, so why businesses mess up here is hard to understand. In this article, we explore a few ways to use tech within your content marketing process to get the best possible…
E-A-T- How to meet the needs of quality raters and users
Your website content needs to EAT to thrive. Yes you got it right, we’re talking about E-A-T. Google states that E-A-T is among the top 3 considerations for determining Content Quality. E-A-T is a significant factor in determining the “value” of a website. So what is E-A-T? E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” Let’s break it more. Expert –…
How to boost your websites authority with quality links
Link building and acquisition is one of the most important aspects of SEO. The more inbound links you get, the more authority your site has. When it comes to Search Engine Optimization, links are THE original Google search signal and are still critically important to a site’s search ranking. When determining the trustworthiness of a…
How to benefit your small business with video marketing
Everyone, from small to large businesses has sprayed the internet with videos promoting products and/or their services. Humans are (mostly) visual creatures and therefore you can draw in your audience with moving images, done right. If you are still thinking about using videos in your businesses, in this article, we go over how video marketing helps your…
How to influence your web page’s relevancy- The value of metadata
What is metadata and why is it as important as data? Understand that “meta” means “about”, so metadata is data about data. Metadata is information that’s kept in the HTML code of a web page specifically for search engines robots to better understand what that page is about. Metadata consist of A title tag A Meta description…
How to get the most search engine traffic on your landing pages
Businesses use landing pages to convert website visitors into leads. But it is important to understand that landing pages alone don’t generate businesses. Landing pages must focus visitors’ attention on an offer which the visitor receives in exchange for their contact information. It is important to remember that the fewer options a visitor has on the landing…
Think that marketing automation was not the right choice? Is this why?
Does your marketing automation system feel like a waste of time and money If you’re not getting the benefits of marketing automation, you are wasting time and money. Do you know why marketing automation commonly fails? In this article, we provide reasons why some businesses do not get the return on the marketing automation investment. High maintenance…
How to generate traffic and boost your conversions with SEO
What is your best way to generate website traffic? While paid advertising delivers traffic in the very near term, long term search engine optimization has the best ROI and iis the best way to generate traffic that converts. There are plenty of channels for generating traffic to your website, but nothing really compares to search…
Content marketing tips to get the most out of your campaign
As much as Content Marketing is significant to businesses, it can sometime be frustrating. Content marketing can feel time consuming and costly. But content marketing does work. When you have a solid content marketing you create your brand awareness AND generate leads. So how do you get the most of your content marketing efforts? A…
How to create a successful headline for your content marketing
Content marketing is the act of getting your message heard. A big piece of this is the importance of a great headline. Headlines can be hard to work on. Some writers spend as much time on their headlines as they do on the article itself. A great article is not valuable if people don ‘t read…
Tips and tricks on how to make your content work consistently
What is a successful blog? Creating a consistent stream of posts that resonates and get shares requires tactical insights. The internet is full of content and if your content does not interest your audience, then your blog will not deliver visitors or leads. Everyone sometimes creates a post they thing is really great, but it…
How to capitalize on every content distribution channel
Never think that your job is done after you press publish on a blog post. In takes time to grow the search ranking of your site so people arrive in volume via organic traffic (via search queries). In the meantime there is a need to promote your great content, after you create it. What is…
How to optimize your lead nurturing for more conversions
Lead acquisition is the main objective of business marketing and lead nurturing is what you do next. Lead nurturing is the process of helping leads through the sales pipeline. Lead nurturing is one of the most critical parts of any marketing strategy and as a business, you need to understand what it is, and how you do it.…
How to create engaging email marketing for your business
Do you use email as a marketing channel in your business? Email is an essential part of our everyday lives, and email is still one of the most important tools in business today. Businesses use emails to promote their products and services, nurture leads and to communicate effectively with their clients. For many businesses, email is…
Google Search Quality Ratings: Clear and Satisfying Website Information: Who is Responsible and Customer Service
This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages. Google defines something they call E-A-T (Expertiese, Authority, and Trust) and important components of a high ranking website. As an example, what Google defines as YMYL (Your Money or Your Life) pages, require…
How to create better customer segments for your business
What is Customer Segmentation? Customer segmentation is the dividing of the contacts in your customer database into groups that are similar in a way that is meaningful for purposes of marketing. Let’s say you’ve defined a 6 step sales funnel, and the six steps might be generically grouped as: Visited the website and downloaded the…
How to improve your sales effectiveness with marketing automation
What is sales effectiveness? Sales effectiveness refers to doing the right activities at the right times to achieve predictable sales results. Many sales people often complain about the quality of leads they get from marketing people. Sales people always claim that they don’t know which of the leads sent by marketing are worth following up.…
How to make your business Instagram marketing account stands out
The growth that social media channels have made over the last few years is an indication that social media provides you with potential marketing opportunities for your business. In this article, we dig deep into Instagram. How can you market on Instagram? In this article, we’ve compiled some of the great tips to help you better…
What are the best times to post for social media marketing?
Is there such a thing as the best time to post on a social media platform? The best time to post on your social media is when your target audience are on the network. For example, if you’re a restaurant, just before lunch or dinner time might be your best times. If you’re a fitness club, the…
Google Search Quality Ratings: A Satisfying Amount of High Quality Main Content
This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages. The portion of a webpage where the Google “Quality” criteria matters is in what they call the Main Content. Google employs raters (humans) who analyze sites for quality to identify high and low…
How to make videos most effective in your small business
Videos captures people’s imagination and done well pull on their emotions. Customers have an appetite for video and many prefer it over other types of content. Young people especially are more interested in visual content than written content. Businesses use videos to their advantages by creating videos that are being viewed and shared on various social media.…
How to stop the bleeding of your content marketing strategy
When you launch a content marketing strategy in your business, you want to see results. Content marketing is all about finding and publishing stories. Uncovering research, crafting new ideas, and then sharing through your website in ways others aren’t. But for some businesses, their content marketing strategy is ever bleeding and not generatingreturns as it should. This…
Google Search Quality Ratings: Characteristics of a High Quality Page
This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages. Google recently released the Search Quality Rating Guidelines. It is the guidebook Google provides to the human raters that tells them how to determine how relevant a page is to a search query.…
Google Search Quality Ratings: Most Important Factors
This post is a part of a series of posts that informs you as to how Google defines quality in respect to web pages. Google released their quality raters’ guidelines to the public. While it’s 170 pages in total, the whole document is worth reading. In this piece, we summarize what this Google document says about the most…
How to invest and succeed in your video marketing strategy
For small and big businesses, video has been most frequently cited as the new digital frontier. There is no doubt that video is important to a comprehensive online marketing campaign. Videos are best used by businesses to relay information to their audience. Also, for businesses that deals with advanced products, videos are used to showcase how…
How to get better marketing results rrom your Calls to Action
To make more sales in your business, attracting visitors to your website is not enough. You need your visitors to respond to a call to action, there by transitioning from visitors to your website into leads for your business. Therefore, for you to make more sales, you must have a call to action in the appropriate…
How to create a better landing page for your business blog
What is a landing page? If you are new to blogging, you may wonder. Have you ever encountered a situation where while browsing, a certain offer pops up that encouraged you to subscribe to an email list? The landing page is the page you’re taken to after you click on the offer. The goal of…
How to be authentic in your online marketing strategies
Online marketing for businesses is more than just generating leads and conversions. It is important to generate leads and convert them but online marketing is also about creating connections and relationships with your customers and prospects. People feel it is important to do business with people they trust and know they can count on. So how can…
How to create content that your customers actually want to read
Content is the fuel that drives online businesses marketing efforts. But many businesses face a challenge with coming up with new topics that are both informative and engaging to the audience. Creating content often is needed but it is enough? You need to create content that solve your audience’s problems as well as give them a reason to think your…
Video marketing trends in 2017 for small and big businesses
Video is changing and shaping the world on online marketing more than ever in 2017. Video is a fundamental part of any content strategy that wants to be successful When done right, Video helps you drive ROI for your business. So what are the trends in video marketing? This article goes through some of the smartest trends…
How to audit your social media strategy in your business
An effective social media strategy is essential for business today. To be successful with social media, you need to have a clear plan in how you will use the available channels. Once you have implemented a social media strategy in your marketing plan, you need a way to follow up and make sure that things are going as…
What things can you do with your LinkedIn business page?
For many people, LinkedIn can be a confusing place, but at it’s essence, LinkedIn is just a social media network where businesses and clients connect online. Who should use LinkedIn? Do I need a LinkedIn page for my business? If you’re in business, the short answer is yes. The following are some answers about using LinkedIn…
How to get the chance of being found online with SEO tricks
For both small and big businesses, Search Engine Optimization, is more than just a nice-to-have these days. Search engine optimization is a necessity for on the internet, especially those who rely on the internet daily. Search engine optimization is all about maximizing the highest possible number of visitors to your business website. Search engine optimization…
How to improve your sales with high quality content blog
People rarely buy a product just because they like the product. They often buy a product because they like the company itself. For people to like your business, they must know about you and they must know good things about you. You can use your blog to both attract people and to convert visitors into…
How to stay ahead of the curve on social media marketing
Every business understands that social media is a powerful business tool. The problem is that they don’t actually understand how to use this tool. For both small and big businesses, social media is where they meet with their customers. Social media is not going away. It is here to stay, and is an important aspect…
How to effectively use video content in social media for your brand
Video marketing is on the rise and many businesses benefit from them. Businesses face the challenge of creating more effective videos that stands out in the crowded social media networks. How do you measure the effectiveness of a video? In social media, videos are measured on how they appeal to the viewers. Video are used…
Why you need to use curated content in your businesses
Producing valuable, authoritative, and compelling content takes time. However, content curation saves marketers dozens of hours creating content. With content curation, you must give credit to the source. Content curation helps marketers provide highly valuable and authoritative information that your audience craves. What are the benefits of content curation? First let’s be clear there are…