product and service videos, story telling, inbound marketing

Video Can Tell a Story Concisely Which Helps You Tell a Story About Your Business

But Make Sure You Have Something to Say

The video below is a prime example of how to effectively use video to make a point.

The point made in the video is that in spite changes in technology, the fundamentals of marketing have not changed.

The “old man in the chair” represents a print ad from the 1950’s. The young man on the cell phone represents today.

In 2 minutes and 3 seconds they effectively convey the idea that the fundamentals of marketing has not changed since the 1950’s, which they have not.

Why does this video work so well?

  1. It has a strong point.
  2. It makes a strong comparison, which makes the point.
  3. It’s short.

The Importance of Getting to the Point

Getting to the point is not nearly as easy as rambling, which is why the Internet is littered with videos that ramble on and on.

Woodrow Wilson was once asked how much time he needs to prepare a speech. His response was great.

That depends on the length of the speech. If it is a ten-minute speech it takes me all of two weeks to prepare it: if it is a half-hour speech it takes me a week: if I can talk as long as I want to it requires no preparation at all. I am ready now.

Getting to the point is respectful of your viewers. Not just their time, but it helps them understand what you’re saying with a minimum of thinking.

However, it takes more of your time and energy to do so. But it’s worth it.

It Still Needs to Look (Reasonably) Good

Having said all of the above, your videos have to have some minimum level of professionalism. They don’t have to look polished, but they also can’t look terribly unpolished.

A few tips of can be found in this article by Instasize about video editing tips.

To Learn More

Contact us. Content Marketing can seem bewildering to some. We make it simplier.

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