online video marketing strategies for small businesses

Entertaining videos for small businesses that is likely to be shared

Small business marketing provides small business owners with an opportunity to make presentable 1st impression to its ideal customers.

Small business marketing allows you to identify your audience and draw interest to your business effectively.

Video marketing is great for getting audience attention, unlike other forms of marketing techniques that require them to read instead of just watching.

But…. until fairly recently video was very expensive. Now anyone can shoot and edit quality video with very inexpensive equipment (smart phone) and editing software.

But…. the way you tell stories on video is a little different from the way you tell stories through writing, so you’ve got to adjust your approach.

 

With video marketing strategy you need to…

Go beyond the Product

One of the most effective ways to go beyond video marketing is to give your consumers valuable information. Marketing your small business product or service alone is not always enough, and in some cases in woefully inadequate. If you don’t get their attention, does it matter what you said?

Provide something unique and at least entertaining on your videos. This helps your small business to survive in the market.

At the very least, provide USEFUL information.

Build trustworthiness

Building trustworthiness with your audience is important to the success of your small business. Using video marketing strategies on your small business is a great way to bring your customers closer to you. We sometimes feel as if we’ve gotten to know celebrities. Putting videos of yourself on your website can help you become a little famous (among your crowd) and helps others feel as if they’ve gotten to know you.

Use your business video to prove how effective your product or service is to your customers, but don’t focus on the product or service. Rather focus on how the product or service solves real world problems.

Attract customers and generate leads

Attracting new visitors and new customers to your small business can be very tricky and can be costly.

It is equally important to produce videos that pull an audience to your small business website.

And with modern video production tools, this is much less expensive than it used to be.

Learn more here on small business marketing…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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