blog post elements, user engagement, inbound marketing, seo, lead generation

Why Do Blog Posts Not Attract Links, Comments, and Social Shares?

Part 1 discusses certain aspects of writing engaging blog posts.

  • Your headline
  • Your first sentence
  • Making your point
  • Creating a logical and visual structure

Part 1: Why Are Most Blog Posts Not Engaging and Don’t Attract Comments and Social Shares?

This post continues that discussion on making your blog posts more engaging.

A Conclusion

Do not be afraid to have an express an opinion. If you don’t feel strongly one way or another, why would anyone trust your opinion?

However, don’t JUST provide a conclusion, either work up to logically so it’s clear why you drew that conclusion or explain why. Even people who disagree with you will respect you for having an opinion (as long as you stay away from religion and politics where all bets are off).

A Question

Ask questions.

But not lame questions like “And what do you think?”.

I’m sure you have questions. Ask them.

I’m curious what successes and failures you guys have with attracting engagement to your blog posts.

So please share. What successes and failures are you having?

Controversy Works, But…..

It’s risky. If what you sell is advertising (and some websites do) then controversy is great, and religion and politics are also great. Get as many angry people on your site as you can. Each pageview will increase your ad revenue.

But if you’re selling goods and or services, be careful with this.

I’m willing to say things I know that do work and things I know that don’t work, but I never get in your face about.

For a tangible example, there are many people touting the benefits of social media marketing. And while social media marketing may be great for branding, it doesn’t generate paying customers.

How do I know this?

  1. I once attended a meetup of social media marketing people and when I asked how social media attracts paying customers, the moderator said he wanted to know that too.
  2. BrightEdge recently published a study showing that 51% of all website visits are from organic search, while only 5% come from ALL social media networking site combined.
  3. With the exception of LinkedIn, who do you connect with on social media? Friends and family. Who are we often advised to NOT do business with? Friends and family.

Conclusion

Try this stuff. It works! Do you need to attract your audience and generate leads? This does it.

To Learn More…

 

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

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