The advantages of live video streaming to small businesses

The most effective ways to reach your potential customers

Social media has proven itself to be effective at helping build a community around your business, and maybe now is the time to layer on the use of live streaming video.

The costs of live streaming video have plummeted in recent years where a smart phone and an app or two is all you need to get going.

You can also use live video streaming for events that are not live per se. You can use Skype and Pamela (which records a Skype session) to conduct an interview, and then post the video of the interview on your site.

Some advantages of live video to your small businesses marketing includes

  • Younger people seem to like consuming content as a video.
  • Video helps your SEO as video causes people to stay on those blog posts longer.
  • Video helps connect you to your customers in a more personal way than written blog posts do.
  • Modern tools make generating and publishing videos quick, simple, and cheap.

Specific tools you want to learn about are

Facebook Live

This is conceptually similar to a Google Hangout or a YouTube event, but it’s on Facebook. You schedule a live event, then provide a link to people so they can watch the live event when it goes live. I believe there is a limit of 4 active participants in a Facebook Live event. This means 4 people can talk. Everyone else listens.

Google Hangouts

This can be thought of as a video call conference call that others can watch. Similar to Facebook Live, but the limit of active participants is 10 (rather than 4).

Google Hangouts on Air

This is different from a Google Hangout in as much as: 1) the entire event is public (in a Google Hangout the URL is not publicly published unless you publicly publish it), and 2) Only one person can speak. The others can submit text messages which you monitor and respond to.

YouTube Live Events

YouTube live events are similar to Google Hangouts on Air but they’re on YouTube. You schedule one in advance. Distribute the URL to the people interested in tuning in, then go live at the specified time. As with Google Hangouts on Air, only you can talk, and everyone else can leave comments which you can monitor and respond to.

Skype and Pamela

Skype is the video calling tool we all know and love, and Pamela is software that allows you to easily record a Skype session. You can record video and/or audio, so it can be used to create a video for your website or a podcast episode.

In closing…. if you’ve never considered live streaming of video as part of your small business social media marketing, maybe now is the time to reconsider. It’s never been cheaper or easier to use these powerful and effective tools.


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