What are the benefits of social media to small businesses?

Social media tips for businesses to communicate with customers

For small businesses like you looking to grow your audience and your customer base, social media sites like Twitter and LinkedIn’s can help.

How? By make it easy for you to promote your content and create a following.

Create Useful Content

You want to publish mostly on your website, but some should be published on other sites, such as LinkedIn’s long posts.

Create useful content for your audience and publish frequently. When you publish on LinkedIn, use their tagging feature so your content is more easily found by users on LinkedIn.

Show your expertise

But don’t make it about you!

Potential customers seek solutions! They have problems, they have issues, they’re looking for answers.

Therefore, create relevant content that illustrates your expertise (as in provides answers) and core values.

Use videos and blog posts.

Utilize different formats i.e. videos and blog posts as different people like to consume content in different formats.

Share content on how your product or service creates value. Don’t just say it, show it as best you can.

Listen on social media networks

This is one that most small businesses fail at miserably. Social media is for LISTENING as well as talking.

Use tools such as Mention or Brandwatch to find people talking both about your company and your competitors. By using this, you are able to know exactly what kind of problems your customers have and the solutions they need.

With social media marketing for your small business, your reputation matter a lot. Social media platforms give you a chance to both monitor conversations as well have take an active role in shaping them.

Learn more here…

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