How to make your company stand out on Instagram

How to make your business Instagram marketing account stands out

The growth that social media channels have made over the last few years is an indication that social media provides you with potential marketing opportunities for your business.

In this article, we dig deep into Instagram.

How can you market on Instagram? In this article, we’ve compiled some of the great tips to help you better understand Instagram as a marketing channel.

Optimize your account

Complete your profile, including the image.

This is one of the first things people look at before deciding to follow you or not.

ake sure that your profile is compelling and identifies what is called your Unique Selling Proposition.

Follow other relevant accounts

Follow other accounts relevant to your business and interact with their posts (for example: by leaving a comment).  By doing this, it enables you to start building your initial audience.

Use relevant hashtags in your market space

People use hashtags on Instagram to find new people to follow. Find out the most popular hashtags in your industry and use them in your posts to attract followers.

Share your posts on Instagram 

To make your brand stay relevant on Instagram, make sure to share your posts frequently, but not too frequently. Don’t overwhelm your followers. They’ll unfollow your account if your do.

How much is too much? You need to play it by ear and experiment a little. Start with infrequent posting and gradually increase your posting frequency. Check your posts to see what people are saying.

In closing,

Instagram continues to grow and is a social media channel you need to consider, especially if what you sell is visual in nature (jewelry, food, pet accessories, clothing, etc).

Download the eBook: The 7 Fundamentals of Being Found Online


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