No. Social Media Marketing Does Not Replace Your Blog
Although I see a lot of social media updates that direct people to websites that are clearly NOT represented by the person sending out the update. Doing so is a wasteful strategy.
Your social media updates should never replace your blog, and should almost always bring people to your blog.
Ultimately, your goal is a sale.
You’re probably selling via your website.
Even if you’re not trying to take people directly from a social media update directly to a “Buy Now” page, you want to raise the search ranking of your website, and one way to do this is to bring as many people as possible to your website.
Websites that are known more, rank higher.
The more people you attract to your website via any means, the higher your site will rank and more people will arrive from organic search. While the effect of 25 people showing up from a social media update is very slight, this way of doing things creates a virtuous cycle, which provides huge benefits over time.
Useful Tip for Referencing Other People’s Work
When you find an interesting article on a website that isn’t yours and you want to bring it to the attention of your community, here is what I recommend.
Publish an analysis of the piece on your website. In your analysis offer your thoughts and opinion about the topic. Take a big picture view and discuss how the specific topic fits into overall industry trends.
Then from that piece, link to the article being discussed.
Then in your social media update, direct people to what you wrote, and not directly to the article you’re bringing to their attention.
This accomplishes a few things:
- It brings the topic to their attention.
- It brings visitors to your website.
- It creates an opportunity for others to link to your analysis piece, assuming of course that it’s good.