The Biggest Mistake is Talking About Yourself
I don’t mean to be rude or insensitive, but your prospects and customers care more about their issues than they do about you and your issues.
So when you talk excessively about yourself or your business, you may find the people tune you out.
Are You Listening?
Do you notice when people comment upon, like, and share your blog posts and social media updates?
Social media is not a one way communication. You can and should listen as well as talk. Especially when you receive feedback you consider to be negative. The way people handle negative feedback says a lot about what type of people they are.
Have You Ever Bought Likes or Followers?
Outright buying them makes no sense (such as going on Fiverr) as those people are clearly not your crowd.
A step down from this is when a burrito shop (or some such) posts a sign on the wall offering a free burrito (or some such) in exchange for a social media like. In order to see the offer you need to be in the shop, so while it is “buying” in as much as you’re offering something in exchange for the like, the people you’re buying from are not total strangers.
If you feel this is reasonable, do it. If you feel it isn’t, don’t. Your call.
Are You Trying to do Too Much?
Too many social media networks? If you spread yourself too thin, you’ll find it hard to keep up. So decide what your main social media networks are, find a comfortable pace, and stay the course.
Social media can be a great tool to sharing your blog posts and helping you to grow a community, but be smart about it.
If you wouldn’t do something at a business mixer, don’t do it on social media.