Leads form. capturing all data and information of your leads.

How to use many lead forms in your business website for great benefits

Every business needs a website.

The idea of having a website for your business is two fold: 1)to attract traffic to your site and 2) to convert them into leads.

However how much detail you ask for depends upon a lot of variables. There is no one answer that fits all businesses or even fits all forms on the website of one business.

A general rules is that the more pieces of information you request and require, the fewer people will fill out the form. To increase or to generate more leads, you ask for as little information as you can work with.

Let me try to explain more…

Name and email alone are enough if you’re following up via email. If you have a need to follow up by phone, you clearly need to capture their phone number as well.

When providing their contact information people do a little (and quick) risk/benefit analysis. If what you’re giving them is really valuable, they’ll provide more details about themselves in order to get it.

To get more information from your lead, create leads forms in different steps. On the 1st step, get the email address and maybe name of your lead, On the 2nd stage ask some general questions. Make a quick survey and get your leads phone numbers as the 3rd and last step.

There are many benefits of this strategy to small business that have invested in attracting visitors to their website, and one of the most important is Segmentation. You can segment your leads according to the information you capture from your lead. You can then group them into email lists and segments based on their common characteristics.

The leads who manage to give out their information on all the 3 steps of your opt-in stage have proven to you that they are more interested in you than those who only complete half your process.

Learn more about lead generation..

Download the eBook: The 7 Fundamentals of Being Found Online

 

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