Importance of marketing automation to small businesses

How to increase click-through rate using email marketing

For many years, Email marketing has been an essential part of small business online marketing.

However, Email marketing has undergone a broad change these past few years.

What is called Marketing Automation was once too expensive for small businesses to afford it, but costs have plummeted in recent years.

Marketing Automation is email marketing with a series of if…. then…. statements between then. Marketing automation systems keep track of what email went out last and whether the recipient did or did not read it, and then did or did not take the suggestion action (watch a video, read a web page, etc).

Because of the decreasing cost, marketing automation is gaining  momentum with small businesses.

Those infamous studies show that email marketing helps convert members of your audience into paying customers. As such your email marketing strategy should be focused on moving people through your sales funnel.

Marketing automation requires time and effort to setup the campaigns, but once they’re defined they simply run on auto pilot. Your involvement in generating specific emails to individual visitors is zero.

Marketing automaton provides strength across other marketing strategies.

A cross-channel marketing strategy i.e. (content marketing, social media marketing, etc.) can be improvedwith the help of marketing automation.

Small businesses that use marketing automation effectively see results.

Marketing automation helps increase customer engagement

Small business automation helps small businesses to increase engagement with their audience, as the email’s are personalized (to an extent).

For example, with email marketing, you are able to send emails with thank you messages, anniversary wishes and birthday notes to your potential customers.

Eith the above advantages of marketing automation (which is just a very sophisticated form of email marketing), isn’t it high time for your small business to get started with your marketing automation?

Learn more here….

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