Important questions to ask yourself for your small business marketing strategy

Effective marketing strategies that will make your business valuable

Successful businesses have a well-defined marketing strategy that makes all they do more successful.

Even you as a small business owner can make your business more successful by having a clear marketing strategy.

For your small business strategy, always ask yourself these questions.

Who is Your Target Customer?

The first decision in your marketing strategy is to define your target customer. You need to answer the question “who do you serve?” clearly before you can implement any effective tactic at reaching them.

What is Your Category?

Your category is simply the short explanation of what business you are in.  Clearly defining your category helps increase your small business marketing efforts. Think of what it would take to be the best leader in your category.

What is Your Unique Benefit?

Your unique benefit should feature the one main thing your product or service truly delivers that your target customer wants, not a list of all the things your product does.

Who is Your Competition?

When someone is looking to buy an answer to a problem, they will make sense of the substitutes to compare beside your competition. You need to be clear in your own mind about who your main competition is and how your different.

Why Are You Different and Better for Your Target Customer?

Once you have well defined your competition, determine all the things you do different and better than your completion. Rank each of them by how important these factors are to your target customer.

Learn more…

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