Estimated reading time: 5 minute(s)

This article is part of a series about local SEO marketing.

For access to all the articles in the series, click on the link in the prior sentence.

We’ve had a brief discussion of PPC, PPC ads, landing pages, and A/B testing.

NONE of which are local SEO marketing, but all of which provide a frame of reference for understanding the differences.

Now to the good stuff.

SEO stands for Search Engine Optimization.

What your website is properly optimized, it strikes the right balance between what the search engine spiders consider interesting and what people actually find interesting.

If you publish the best articles, but your website ranks so low that no one ever finds them, then from a commercial perspective, you’ve wasted your time and energy.

Alternatively if you publish terrible articles, but you’ve done things such that the search engine spiders are fooled into thinking your website is relevant, timely and interesting, you will attract traffic in the short term. But when people come to your site they will leave right away without looking at a second article. This is a bounce. A high bounce rate will diminish the ranking of your website.

When you strike the right balance between what search engine spiders consider interesting and what people actually do find interesting, your articles and your website is said to be “optimized”.

The next article highlights the differences between PPC and SEO.

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

SEO Needs Link Building

 

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